Communication and Creative Industries

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Profile

2007 – 2011 Full time PhD, Leeds Metropolitan University, UK

• Embracing the Shadow: a Jungian approach to Professional Ethics, with particular application to public relations ethics. Awarded January 2011

2004- 2011 Consultancy work/research projects (UK)

• Researcher, evaluating communication aspects of Carnegie Weight Management anti-obesity campaign (part of Sheffield Change4Life) 2010-11
• Communications training consultant, Wakefield and District Housing, 2010-11
• Chief Examiner, Chartered Institute of Public Relations (CIPR) Diploma, 2005-7, responsible for devising and managing syllabus and monitoring examiner performance across a range of delivery centres
• Devised CIPR Training and Education Framework, 2005, to be used in approval of UK degree courses and continuing Professional Development programmes
• Co-authored major research project, partly funded by Chartered Institute of Public Relations, 'Public Relations Education in the UK', 2005
• Team member research project into freelance communication workers, Leeds Metropolitan University, 2000,  2001& 2005
• Wrote and researched feasibility study on journalism education, Leeds Metropolitan University, November 2004; Edited book of research reports by Local Government Communicators for Improvement and Development Agency (IDeA), July 2004 &  CIPR Local Government Award winners, January 2006; Wrote web guide, 'Using the Media for Academics', for Leeds University, May 2003

1990 – 2004 Senior/Principal Lecturer in Public Relations (UK)

• Leeds Metropolitan University (1998-2004) Course Leader, BA (Hons) in Public Relations; Course Leader, IPR Diploma; Module leader: Mass Communications, Persuasive Communications, Dissertations, Live Projects. Taught on MA in Communications, Member of School Management Team.
• University of Central Lancashire (1994-98) Course Leader, BA (Hons) in Public Relations and Combined Honours in PR; Module leader: Attitude, Persuasion and Influence; Politics and PR; Dissertations; PR Ethics
• London College of Printing (1990-94) Course Leader, National Diploma; Module Leader, Public Relations and Publicity

Public relations practitioner (UK)

• Trades Union Congress (1988-90) Press Officer, responsible for Women's and Media committee media relations and publications
• London Borough of Camden (1983-88) Senior Information Officer, responsible for Women's and Police committee media relations and publications
• Freelance journalist and researcher (1980-83) articles published in national media; Publishing publicity manager (1978-80); Misc PR work (1976-8)

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Teaching

COM 530 Responsibility, Reputation and Stakeholder Relations (MA in Organisational Communication)

COM116 Principles and Practice of Public Relations (BA)

Doctor of Communications – to be confirmed

PG Supervisions – to be confirmed

 

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Research

Public relations ethics, propaganda, Jungian psychology, psychology of persuasion

Member Institute of Communication Ethics advisory board; book reviews editor Journal of Communication Management (2007-10); editorial board, Public Relations Inquiry

 

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Publications

Book  Public relations professional ethics: exploring the Jungian shadow (provisional title), London, Routledge, submission due 2012

Refereed Journal articles

Fawkes, J. (2010) The shadow of excellence: a Jungian approach to public relations ethics. Review of Communication, 10, 211-227.

Fawkes, J. (2009) Integrating the Shadow: a Jungian approach to professional ethics in public relations, Ethical Space, Vol 6 No 2 pp 30-39

Fawkes, J and Moloney, K., (2008) 'Does Europe need an Institute of Propaganda Analysis?' Public Relations Review, US, 34  pp 204-217

Fawkes, J. (2007) 'Public relations models and persuasion ethics: a new approach' in Journal of Communication Management, Vol 11 4 Vol 11, 4, pp313-331

Fawkes, J. (2006) 'Can ethics save public relations from the charge of propaganda?', Ethical Space, Journal of the Institute of Communication Ethics, Vol 3 No 1, Troubadour Publishing, Leicester UK pp 32-42

Fielden, S.L., Tench, R., Fawkes, J., (2003) 'Freelance communications workers in the UK: the impact of gender on well-being', Corporate Communications: an international Journal, Vol.8, No. 3, pp187-196, MCB UP Ltd.

Tench R.; Fawkes J.; Palihawadana D.(2002) 'Freelancing: Issues and trends for public relations practice', Journal of Communication Management, vol. 6,  4, pp. 311-322(12) Henry Stewart Publications

Fawkes J.; Gregory A., (2000) 'Applying communication theories to the Internet',
Journal of Communication Management, vol. 5, iss. 2, pp. 109-124(16)
Henry Stewart Publications

Book chapters

Fawkes, J. (2007), 'Employee Engagement: Literature Review', in Smythe, J.,  Engaging Employees, London, Gower

Fawkes, J.(2006), 'Public Relations, Propaganda and the Psychology of Persuasion' in Tench, R., & Yeomans, L., Exploring Public Relations: contexts, concepts and applications, Pearson Education; revised for 2^nd ed., 2008 and 3^rd ed., 2012.

Fawkes, J. (2012) 'Public relations, professionalism and ethics' in Tench and Yeomans (ibid), 3^rd edition, 2012

Pritchard, M., Fawkes, J.,  and Tench, R., (2006c) 'The role of the public relations practitioner ' in Tench, R., & Yeomans, L., (op cit)

Beresford, S., and Fawkes, J., (2006d) 'Arts, leisure and entertainment public relations ' in Tench, R., & Yeomans, L., (op cit)

Fawkes, J., 'What is Public Relations?', in Theaker, A. (Ed.), The Public Relations Handbook, Routledge, London. 1^st Ed, 1997; revised for 2^nd Ed, 2004; rewritten 3^rd Ed 2008, 4^th Ed 2012

Fawkes, J., 'Public Relations and Communication', in Theaker, A., (Ed.,) The Public Relations Handbook, Routledge, London. 1^st Ed, 1997; revised for 2^nd Ed, 2004; rewritten 3^rd Ed 2008, 4^th Ed., 2012

Conference Papers

Fawkes, J. (2010) Hermeneutics – public relations as interpretation, National Communications Association, San Francisco, November (Runner-up Best Student Paper)

Fawkes, J. (2009) The Art of Hermeneutics and Public Relations, CIPR and Stirling University conference, Stirling, September

Fawkes, J. (2009) Can there be a psychology of the professions?, CIPR and Stirling University conference, Stirling, September

Fawkes, J. (2009) Embracing the Shadow: a Jungian approach to professional ethics, International Association of Jungian Studies, Cardiff, July

Fawkes, J (2009) The Shadow of Excellence: A Jungian Approach to Public Relations, International Communication Association (ICA) conference, Chicago, May (Top student paper session)

Fawkes, J. (2007) 'Public relations models and persuasion ethics: a new approach' ICA, San Francisco, May

Fawkes, J., Public relations, propaganda and the ethics of persuasion, Institute of Communication Ethics annual conference, Manchester Business School, October, 2006

Tench, R and Fawkes, J. 'Practitioner resistance to theory – an evaluation of employers' attitudes towards public relations education', ICA, New York, 2005

Tench, R. and Fawkes, J. 'Mind the gap – exploring different attitudes to PR education between academics and employers' CIPR Conference, Lincoln, 2005

Fawkes, J., Tench, R., 'Does employer resistance to theory threaten the future of public relations? A consideration of research findings, comparing UK practitioner, academic and alumni attitudes to public relations education', July 2004,  11^th International Public Relations Research Symposium, Bled, Slovenia

Fawkes, J., Tench, R. (presenters), Palihawadana, D., 'Freelancing in the Public Relations Industry', Academy of Marketing, Cardiff, 2001

Fawkes, J., 'Max Clifford: the Honest Liar?', Public Relations Educators Forum, March 1996, Plymouth

Winner, Northern Stories, 1994, 1996

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Other Academic Roles / Membership

Guest Editor, Ethical Space, Vol 6 No 2

Paper reviewer, International Communications Association 2008, 2009; National Communication Association, 2011; Euprera, 2011

Book Reviews Editor, Journal of Communication Management, 2007- 10

Editorial Board, Journal of Public Relations Inquiry, 2010-

Member, International Communication Association, 2005-

Member, Advisory Group, Institute of Communication Ethics, 2006 -

Member, Chartered Institute of  Public Relations, 1997-

Member, National Union of Journalists, 1976 -

 

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