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Bachelor of Communication (Public Relations) / Bachelor of Business Studies

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Bachelor of Communication (Public Relations) / Bachelor of Business Studies

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You will be contacted regarding your request within two working days.

If you don't hear back please give us a call on 1800 334 733.

CSU'S Bachelor of Communication (Public Relations) / Bachelor of Business Studies equips graduates for the planning and management of communication strategies for a variety of organisations.

  • Why study this course?

    Diverse, fascinating and challenging careers are available to graduates of this course. Workshops, case studies and projects in the core subjects cover planning and management of communication strategies for a variety of organisations, as well as crisis and issues management, writing for organisations, communication audits, media relations and communication campaigns are some of the subjects covered by the course.

    You will become acquainted with the substance of business so that you can aspire to accept responsibility and learn to manage technical and organisational change. It will also provide you with skills that will help you become an effective manager, able to understand the needs of colleagues, apply technology, and have an extensive knowledge of the political, economic and social environment.

    One of the unique things about CSU's Bachelor of Communication (Public Relations) / Bachelor of Business Studies is we have small class sizes, which allow intensive learning and interaction with your lecturers and fellow students, as well as the opportunity to work in small groups on projects with real clients, not just watch the work being done. 

    Hands-on experience

    Case studies and projects in the core subjects cover planning and management of communication strategies, ensuring graduates are provided with a portfolio of work that demonstrates a high level of expertise.

    Recent additions to the course structure provide students with the opportunity to work in teams on real projects in the Bathurst-Orange-Oberon region to gain valuable experience prior to their internship.

    Students complete internships of four weeks with major public relations firms and corporate public affairs offices to equip them with practical, useable skills developed while working with real clients on real projects.

    The latest facilities

    To make sure you are experienced using the equipment and techniques found in the workplace, our facilities include:

    • on campus community radio station
    • online newsroom
    • television studio
    • online media technologies

    Experience our campus

    If you would like to see more of the great facilities and meet some of the academic staff for Communication and Creative Industries students at CSU, you can book a course consultation. This is a chance for you to ask any questions you may about about what you would be studying, find out more about the course and tour our excellent facilities. You can also learn more about our exceptional work placements and meet our lecturers in an informal setting. To organise your consultation, visit our booking page.

    You can also book a general tour of the campus where you would be studying.

    Book a campus tour.

    Professional recognition

    The Bachelor of Communication (Public Relations) / Bachelor of Business Studies is accredited by the Public Relations Institute of Australia.

  • Career opportunities

    Increasingly, organisations are recognising that many of their largest problems are communication problems. Medium and large organisations employ communication staff, or contract public relations consultants to assist them with internal communication, media relations, government and community relations, product and services communication, or investor communications. Nearly every senior executive communication job advertisement calls for high level communication skills.

    Completion of this course and industry internships will help prepare you for initial positions, and with subsequent managerial roles, in:

    • government and private organisations
    • public relations or corporate affairs departments
    • public relations consultancies
    • non-profit organisations and community relations
  • Subjects

    Please note: this course offers a number of specialisations detailed in the course structure below. You will only need to complete the subjects relevant to your chosen specialisation in addition to core foundation subjects.

    The below information is for new students. Current students should select their subjects by checking the Handbook for the year of their enrolment

    Course structure

    The course consists of 14 core Communication subjects (equivalent) (128 points), one Indigenous subject (8 points) and 15 Business Studies subjects  (120 pints):

    Core Subjects

    COM111 Professional Writing
    COM114 Presentation for Communicators
    COM124 Communication in Context
    CCI100 Intro to Media Production
    COM222 Public Relations Tactics
    COM223 Communication Management
    COM224 Communication Research Strategies
    COM321 Communication Fieldwork
    COM322 Going Global: Regional & Global Public Relations
    COM116 What Is Public Relations
    COM232 Public Relations Strategy
    COM236 Making It Happen: Event Management
    COM313 SOS: Issues and Crisis Communication
    CCI300 Professional Practice in Communication & Creative Industries (24 pts)

    Indigenous subject:

    IKC101 Indigenous Cultures, Histories and Contemporary Realities

    Business Studies Restricted Electives

    Students must complete 15 standard eight point subjects in business-based or business related discipline areas approved by the Course Director. The total number of Business subjects must include at least four subjects at level two (or its equivalent) and four subjects at level three (or its equivalent). Level 3 subjects must be taken in the final year of study.

    Core Business subjects:
    MGT100 Organisations and Management
    MKT110 Marketing & Society
    MGT210 Organisational Behaviour
    MKT220 Buyer Behaviour
    MGT230 Ethics, Sustainability & Culture
    MGT330 Business Strategy

    Students must choose 9 subjects from the list below:

    ACC100 Accounting 1: Information for Business
    ACC110 Accounting 2: Management Decisions
    ECO130 Macroeconomics
    LAW110 Business Law
    MGT100 Organisations and management
    MKT110 Marketing Principles
    QBM117 Business Statistics
    ECO320 International Economics
    FIN211 Financial Management
    HRM210 Human Resource Management
    INR210 Industrial Relations in Australia
    LAW220 Business Organisation Law
    MGT210 Organisational Behaviour
    MGT310 Service Operations Management
    MGT320 Managing Change
    MGT330 Business Strategy
    MGT340 International Business Management
    INR310 Comparative Industrial Relations
    LAW335 International Business Law
    MGT250 Asia Pacific Business
    FIN340 International Finance
    MKT220 Buyer Behaviour
    MKT260 International Marketing
    MGT290 Project Management
    MKT230 Business and Professional Ethics
    MKT310 Promotions Management
    MKT350 Product Innovation Management
    MKT235 Internet Marketing
    MKT335 Marketing of Services
    MKT340 Strategic Marketing Management
    MKT240 Market Analysis
    MKT336 Business to Business Marketing
    MGT230 Business and Professional Ethics

    Enrolment pattern


    Session 1

    COM114 Presentation for Communicators
    COM111 Professional Writing
    MGT100 Organisations and Management
    MKT110 Marketing and Society

    Session 2

    COM124 Communication in Context
    IKC 100 Indigenous Cultures Histories and Realities
    MGT210 Organisational Behaviour
    MKT220 Buyer Behaviour

    Session 3

    COM116 What is Public Relations
    CCI100 Intro to Media Production
    Business Studies Elective
    Business Studies Elective

    Session 4

    COM232 Public Relations Strategy
    COM222 Public Relations Tactics
    Business Studies Elective
    Business Studies Elective

    Session 5

    COM223 Communication Management
    MGT230 Ethics Sustainability & Culture
    Business Studies Elective
    Business Studies Elective

    Session 6

    COM236 Making it Happen: Event Management
    COM224 Communication Research Strategies
    Business Studies Elective
    Business Studies Elective

    Session 7

    COM313 SOS: Issues and Crisis Communication (16 Points)
    COM322 Going Glocal: Regional & Global Public Relations
    COM321 Communication Fieldwork
    Business Studies Elective

    Session 8

    CCI300 Professional Practice in Communication & Creative Industries (24 pts)
    MGT330 Business Strategy

  • Admission information
    Indicative ATAR


    Standard UAC and CSU criteria apply.

    See standard CSU admission criteria

  • Cost of study

    Please visit the Fees and Costs page or contact us for current fee information.

  • Course details
    Enrol TypeModeCampusFee typeSession1Session2Session3Admission Code
    DirectOn CampusBathurstCGSYYNKABO
    UACOn CampusBathurstCGSYYN211257

    CGS: Commonwealth Government supported places
    FPPG: Fee-paying postgraduate places
    FPOS: Fee-paying overseas student places
    Admission Code: For your reference if required during your application process
    NO TAC: An admission code is not required for applications to CSU Study Centres
    TEMP: An admission code has not yet been assigned for this course

    Graduation requirements

    To graduate students must satisfactorily complete 256 points (32 subjects).

  • How to apply
    Apply through UAC

    Apply through the Universities Admissions Centre (UAC) if you are a school leaver wanting to study on campus.

    Apply through UAC

    Apply direct to CSU

    An online application to CSU takes about 15 minutes to complete. Find out more

    Apply online

    This course is not available to international students.

    Thinking of deferring?

    Find out more about deferral

  • About the School
    School of Communication and Creative Industries

    CSU’s School of Communication and Creative Industries have built a hub for innovative storytellers who want to make a difference. Based on Bathurst, Port Macquarie and Wagga Wagga campuses, the School has an emphasis on cross-disciplinary collaboration created through a unique balance of practical production and theoretical foundation. CSU’s courses are delivered in authentic industry settings including our state-of-the-art television studio, radio station, newsroom, performance theatres, exhibition spaces and animation and visual effects facilities. Our students gain a competitive advantage in industry through practical learning, internships and other invaluable networking opportunities.

  • Preparing for Study


    This School recommends any of the following short, self-paced, online STUDY LINK subjects to students who wish to reinforce knowledge and skills prior to starting at CSU:

    • SSS021 - Transition to University Study
    • SSS033 - Transition from TAFE / VET to University (F2F Workshop)

    Any of the following subjects are recommended for students who wish to improve the areas of writing and grammar prior to starting at CSU:

    • SSS022 - Writing at University
    • SSS024 - Grammar Essentials for Writing at University
    • SSS030 - Academic English for Australian Tertiary Studies (International and English as Second Language Learners)
    • SSS031 - Academic Writing Skills (F2F Workshop)
    • SSS034 - Essay Writing – Style and Structure
    These subjects are particularly useful for those people who feel that they may have knowledge gaps and need a refresher because they have not studied for some time. STUDY LINK subjects are free for CSU Commonwealth-supported students as soon as they accept their offer of a place; small fees apply for others. They are non-credit bearing subjects.  A Subject Coordinator assists students with any questions. The full subject list and enrolment forms are on the STUDY LINK website.
  • Academic expectations

    For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

    Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

    Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

    Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.

    Throughout their studies, CSU students have a responsibility to continue to develop skills in English Language, literacy and numeracy as appropriate to their discipline. This ongoing development will enable students to effectively participate in their course and graduate as competent professionals.

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