Master of Management (Chartered Marketer)

What is this course about?

The Master of Management (Chartered Marketer) is a unique industry based, advanced marketing qualification that provides specialist professional knowledge across many areas for marketers working at a senior strategic level.

This course provides marketing professionals with the ability and skill to promote a proactive and strategic marketing focus within the management structure of an organisation. This includes developing skills in strategic management and leadership to ensure that all relevant stakeholders are engaged and marketing activities align with organisational strategy and values.

Graduates who complete this Master receive two internationally recognised qualifications; the Master of Management (Chartered Marketer) awarded by Charles Sturt University, and the Chartered Postgraduate Diploma in Marketing awarded by the Chartered Institute of Marketing.

The Master, Graduate Diploma and Graduate Certificate make up an articulated set of courses. Students who have completed the Graduate Certificate may articulate directly into the Master. Students may choose to exit with the Graduate Diploma after successful completion of eight subjects (64 points).

Why study this course?

The Chartered Marketer status is an internationally recognised status, considered by many to be the marketing industry's highest grade and is awarded exclusively by the Chartered Institute of Marketing, the world’s leading body for professional marketers. It recognises outstanding practical experience and expertise. CSU is the only institution in Australia to offer the Chartered Marketer Master qualification.

The course is:

• relevant: this course extends beyond just theory by applying strategic marketing and management principles to the workplace
• challenging: a high level qualification requiring students to demonstrate specialist professional knowledge
• leading edge: the course is developed through consultation with industry and regularly updated by industry professionals
• global: the Chartered Institute of Marketing's high profile with international employers increases job portability for graduates
• convenient: delivered via a sophisticated distance education model designed to suit busy working professionals
• smart: one course gives you a Master Degree and Chartered Marketer status with the world's leading body for marketers.

More reasons to study this degree

Find out where this course can take you

Course structure

Graduate Certificate in Management (Chartered Marketer)

The Graduate Certificate in Management (Chartered Marketer) comprises four subjects including two academic subjects and two industry certification subjects.

Graduate Diploma of Management (Chartered Marketer) (exit point only)

Students may exit with the Graduate Diploma of Management (Chartered Marketer) after successfully completing eight subjects including four academic subjects and four industry certification subjects.

Master of Management (Chartered Marketer)

The Master of Management (Chartered Marketer) is comprised of 11 subjects (ten 8 point subjects and one 16 point subject), and five industry certification subjects.

More information about the course structure

Graduation requirements

Master
To graduate, students must satisfactorily complete 96 points.

Graduate Certificate
To graduate, students must satisfactorily complete 32 points.

Academic expectations

For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject outlines and in course materials.