Master of Management (Chartered Marketer)

What is this course about?

The Master of Management (Chartered Marketer) is a unique industry based, advanced marketing qualification that provides specialist professional knowledge across many areas for marketers working at a senior strategic level.

This course provides marketing professionals with the ability and skill to promote a proactive and strategic marketing focus within the management structure of an organisation. This includes developing skills in strategic management and leadership to ensure that all relevant stakeholders are engaged and marketing activities align with organisational strategy and values.

Graduates who complete this Master receive two internationally recognised qualifications; the Master of Management (Chartered Marketer) awarded by Charles Sturt University, and the Chartered Postgraduate Diploma in Marketing awarded by the Chartered Institute of Marketing.

The Master, Graduate Diploma and Graduate Certificate make up an articulated set of courses. Students who have completed the Graduate Certificate may articulate directly into the Master. Students may choose to exit with the Graduate Diploma after successful completion of eight subjects (64 points).

Why study this course?

The Chartered Marketer status is an internationally recognised status, considered by many to be the marketing industry's highest grade and is awarded exclusively by the Chartered Institute of Marketing, the world’s leading body for professional marketers. It recognises outstanding practical experience and expertise. CSU is the only institution in Australia to offer the Chartered Marketer Master qualification.

The course is:

• relevant: this course extends beyond just theory by applying strategic marketing and management principles to the workplace
• challenging: a high level qualification requiring students to demonstrate specialist professional knowledge
• leading edge: the course is developed through consultation with industry and regularly updated by industry professionals
• global: the Chartered Institute of Marketing's high profile with international employers increases job portability for graduates
• convenient: delivered via a sophisticated distance education model designed to suit busy working professionals
• smart: one course gives you a Master Degree and Chartered Marketer status with the world's leading body for marketers.

More reasons to study this degree

Find out where this course can take you

Course structure

Graduate Certificate in Management (Chartered Marketer)

The Graduate Certificate in Management (Chartered Marketer) comprises four subjects including two academic subjects and two industry certification subjects.

Graduate Diploma of Management (Chartered Marketer) (exit point only)

Students may exit with the Graduate Diploma of Management (Chartered Marketer) after successfully completing eight subjects including four academic subjects and four industry certification subjects.

Master of Management (Chartered Marketer)

The Master of Management (Chartered Marketer) is comprised of 11 subjects (ten 8 point subjects and one 16 point subject), and five industry certification subjects.

More information about the course structure

Graduation requirements

Master
To graduate, students must satisfactorily complete 96 points.

Graduate Certificate
To graduate, students must satisfactorily complete 32 points.

Academic expectations

For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.

Why study this degree?

Professional recognition

The course is accredited with the UK based Chartered Institute of Marketing (CIM). This association comprises some 50,000 members worldwide and is the world's leading body for the Marketing profession.

Completion of the Master of Management (Chartered Marketer) provides Chartered Marketer (CM) accreditation with the UK-based Chartered Institute of Marketing (CIM UK). CM status is conferred through the Australian College of Marketing (ACM) which is the exclusive Australian agent for CIM UK.

The six industry subjects are based on the current CIM Postgraduate Diploma in Chartered Marketing. Completion of the course will see students eligible for accreditation as a Chartered Marketer.

Career opportunities

CSU's Master of Management (Chartered Marketer) is a highly challenging qualification that provides graduates with many exciting career opportunities.

For those looking to move into more senior strategic marketing roles, this degree provides conceptual knowledge and practical skills necessary to succeed.

For those already in senior management, the degree delivers rigorous professional development in advanced strategic marketing and management which can be practically applied to analyse and solve complex business problems.

Professionally, the CIM's Chartered Marketer status is the premier qualification awarded by the world's oldest and largest international body for professional marketers. It is rigorous proof of your knowledge and skills in the key areas of strategic marketing and of your ability to operate at the highest levels of business.

Credit / pathways

No special arrangements apply.

Students who have studied and successfully completed relevant subjects at other universities or educational institutions may apply for credit for those subjects when applying to CSU courses. Credit will be granted for subjects that are equivalent in content and standard, at the discretion of the Course Director.

More information about credit and pathways.

Residential School

No subjects have been identified in this course that contain a Residential School component

Workplace Learning

No subjects have been identified in this course that contain a Workplace Learning component

Course structure

Graduate Certificate (Total value 32 credit points)

The course will comprise four subjects

Two academic subjects (equivalent to 16 credit points)

MGT571 Contemporary Management Practice

Plus one of the following

FIN571 Managerial Finance
MGT573 Strategic Practice
MGT572 Managing Organisational Change
HRM571 Managing People in the Information Age
MGT589 Managing Risk

Plus Two industry certification subjects (equivalent to 16 credit points)

MGI525 Emerging Themes in Marketing
MGI526 Marketing Analysis and Decision

Graduate Diploma (Total value 64 credit points) EXIT POINT ONLY

The course will comprise eight subjects

Four academic subjects (equivalent to 32 credit points)

MGT571 Contemporary Management Practice

Plus three of the following

FIN571 Managerial Finance
MGT573 Strategic Practice
MGT572 Managing Organisational Change
HRM571 Managing People in the Information Age
MGT589 Managing Risk

Plus Four industry certification subjects (equivalent to 32 credit points)

MGI525 Emerging Themes in Marketing
MGI526 Marketing Analysis and Decision
MGI527 Marketing Leadership and Planning
MGI528 Managing Corporate Reputation

Master of Management (Chartered Marketer) (Total value 96 credit points)

The course will comprise twelve subjects

Six academic subjects (equivalent to 48 credit points)

MGT571 Contemporary Management Practice
FIN571 Managerial Finance
MGT573 Strategic Practice
MGT572 Managing Organisational Change
HRM571 Managing People in the Information Age
MGT589 Managing Risk

Plus Five industry certification subjects (equivalent to 48 credit points)

MGI525 Emerging Themes in Marketing
MGI526 Marketing Analysis and Decision
MGI527 Marketing Leadership and Planning
MGI528 Managing Corporate Reputation
MGI529 Applied Marketing Research Project (16 credit point)

Enrolment pattern

Graduate Certificate

Session 1

MGT571 Contemporary Management Practice
MGI525 Emerging Themes in Marketing

Session 2

MGI526 Marketing Analysis and Decision

Session 3

Academic Elective

Graduate Diploma (EXIT POINT ONLY)

Session 1

MGT571 Contemporary Management Practice
MGI525 Emerging Themes in Marketing

Session 2

Academic Elective
MGI526 Marketing Analysis and Decision

Session 3

Academic Elective
MGI527 Marketing Leadership and Planning

Session 4

Academic Elective
MGI528 Managing Corporate Reputation

Master of Management (Chartered Marketer)

Session 1

MGT571 Contemporary Management Practice
MGI525 Emerging Themes in Marketing

Session 2

Academic Elective
MGI526 Marketing Analysis and Decision

Session 3

Academic Elective
MGI527 Marketing Leadership and Planning

Session 4

Academic Elective
MGI528 Managing Corporate Reputation

Session 5

Academic Elective
Academic Elective

Session 6

MGI529 Applied Marketing Research Project (16 credit point)

Academic Electives

FIN571 Managerial Finance
MGT573 Strategic Practice
MGT572 Managing Organisational Change
HRM571 Managing People in the Information Age
MGT589 Managing Risk

Contact

Admission requirements

This course is designed for experienced marketing professionals who hold existing marketing qualifications and have at least three years professional experience in marketing.

English language proficiency

The University has minimum requirements for English language proficiency prior to entry to our courses. Some courses also have a requirement for a higher entry or exit level of English proficiency. More information on English language requirements.

Internet access

CSU places great emphasis on services to its students. It is a leader in the provision of online services and, in particular, the use of the internet in the support of teaching, administration and communications with students.

The online environment is so integrated into all aspects of student life and the learning experience at CSU that the University now assumes that all on campus and distance education students at CSU will have ongoing access to an internet connected computer capable of communicating with CSU online systems.

Students enrolled in Information Technology subjects (i.e. with an ITC subject code) may be required to have additional hardware and/or software that is deemed essential for the completion of the learning activities in that subject.

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