Master of Marketing

What is this course about?

CSU's Marketing programs aim to prepare graduates to meet challenges in a broad range of management positions requiring advanced marketing skills.

Master of Marketing

CSU's Master of Marketing provides an in-depth program for professionals from marketing and other areas who are looking to enhance their marketing knowledge and skills and respond to changes in the marketing environment.

A comprehensive range of marketing subjects is offered with some flexibility to enable students to tailor their program to their particular needs. The program is designed to enable students to draw on their workplace experience and enhance their marketing practice through engagement with theoretical frameworks and emerging debates in the marketing discipline.

Upon completion of CSU's Master of Marketing, graduates will be able to:

• design and implement marketing programs across all types of marketing environments
• specify, evaluate and interpret information used for addressing marketing problems
• link their marketing disciplinary knowledge with knowledge in other fields of business and enact this knowledge in specific workplace situations
• adapt their marketing disciplinary knowledge in a range of subjects areas to the changing marketing environment.

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Graduate Certificate in Marketing

CSU's Graduate Certificate in Marketing provides an entry point for graduates from non-business disciplines who wish to undertake a program of study that will develop their capabilities in foundational areas of marketing.

This program also provides a pathway for students with significant industry experience who do not hold an undergraduate degree. Students who successfully complete the Graduate Certificate in Marketing are eligible to progress to the Master of Marketing.

Upon completion of the Graduate Certificate graduates will be able to:

• understand the nature of marketing and marketing management
• design and implement marketing programs across a variety of marketing contexts
• understand the individual, social, organisational and cultural factors that influence customer behaviour and decision making
• specify, evaluate and interpret information used for addressing marketing problems.

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Why study this degree?

Distance education at CSU provides real flexibility, allowing you to study from home, work or anywhere in the world at a time that suits you and your lifestyle

Course structure

In the Graduate Certificate in Marketing students must complete three core subjects and one restricted elective. In the Master of Marketing, students complete nine core subjects and three restricted electives or can elect to exit the course with a Graduate Diploma of Marketing after completing eight prescribed subjects in the Master program.

More information about the course structure

Graduation requirements

To graduate students must satisfactorily complete 96 points (12 subjects) for the Master degree and 32 points (four subjects) for the Graduate Certificate.

Academic expectations

For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject outlines and in course materials.