Master of Marketing

Graduate Diploma of Marketing [exit point only]
Graduate Certificate in Marketing

What is this course about?

CSU's Marketing programs aim to prepare graduates to meet challenges in a broad range of management positions requiring advanced marketing skills.

Master of Marketing

The Master of Marketing provides an in-depth program for professionals from marketing and other areas who are looking to enhance their marketing knowledge and skills and respond to changes in the marketing environment.

A comprehensive range of marketing subjects is offered with some flexibility to enable students to tailor their program to their particular needs. The program is designed to enable students to draw on their workplace experience and enhance their marketing practice through engagement with theoretical frameworks and emerging debates in the marketing discipline.

Upon completion of this program graduates will be able to:

  • design and implement marketing programs across all types of marketing environments
  • specify, evaluate and interpret information used for addressing marketing problems
  • link their marketing disciplinary knowledge with knowledge in other fields of business and enact this knowledge in specific workplace situations
  • adapt their marketing disciplinary knowledge in a range of subjects areas to the changing marketing environment

Graduate Certificate in Marketing

The Graduate Certificate in Marketing provides an entry point for graduates from non-business disciplines who wish to undertake a short program of study that will develop their capabilities in foundational areas of marketing.

This program also provides a pathway for students with significant industry experience who do not hold an undergraduate degree. Students who successfully complete the Graduate Certificate in Marketing are eligible to progress to the Master of Marketing.

Upon completion of the Graduate Certificate program graduates will be able to:

  • understand the nature of marketing and marketing management
  • design and implement marketing programs across a variety of marketing contexts
  • understand the individual, social, organisational and cultural factors that influence customer behaviour and decision making
  • specify, evaluate and interpret information used for addressing marketing problems

Professional recognition

The Master degree is recognised by the Australian Marketing Institute.

Campus

Bathurst

Duration

Master: 2-4 years, Graduate Certificate: 1 year

Graduation requirements

To graduate students must satisfactorily complete 96 points (12 subjects) for the Master degree and 32 points (four subjects) for the Graduate Certificate.

Course structure

More information about subjects and course structure.


Admission requirements

To study this course, you will need to indicate your likelihood of success through previous studies and other attainments and experience.

Cost of study

When weighing up the costs of study, consider the benefits of having the qualification you need to achieve your personal and professional goals.

Apply now

http://www.csu.edu.au/courses/postgraduate/master_marketing

More information:

Consider also:

At a glance

Study Mode

Distance education

Where

Bathurst

When

Session 1; Session 2; Session 3

Level

Postgraduate

Duration

Master: 2-4 years, Graduate Certificate: 1 year

International?

YES

Indicative ATAR

N/A

How to apply

Admission code/s

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