Master of Marketing

What is this course about?

If you are looking to pursue a career in marketing, or upgrade your current qualifications, CSU's Marketing programs offer insight into best practice and the latest marketing techniques. These programs prepare graduates to meet challenges in a broad range of management positions requiring advanced marketing skills.

Master of Marketing

Graduate Certificate in Marketing

CSU's flexible learning environment allows students to study these courses by distance education from anywhere in the world. Subjects are taught using a range of blended learning techniques including online study materials, video-captured lectures, online meetings, subject forums and additional study resources.

Course structure

In the Graduate Certificate in Marketing students must complete three core subjects and one restricted elective. In the Master of Marketing, students complete nine core subjects and three restricted electives or can elect to exit the course with a Graduate Diploma of Marketing after completing eight prescribed subjects in the Master program.

More information about the course structure

Graduation requirements

To graduate students must satisfactorily complete 96 points (12 subjects) for the Master degree and 32 points (four subjects) for the Graduate Certificate.

Academic expectations

For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.

Career opportunities

CSU's Master of Marketing is a highly challenging qualification that provides graduates with many exciting career opportunities.

For those looking to advance into more senior marketing roles, this degree provides conceptual knowledge and practical skills in key marketing areas necessary to succeed, such as:

• global marketing
• marketing management 
• product and service innovation
• strategic marketing

For those already in senior management, the degree delivers rigorous advanced professional development in specialised areas of marketing, such as:

• marketing research
• integrated marketing communication
• electronic marketing
• B2B marketing

Credit / pathways

No special arrangements apply.

Students who have studied and successfully completed relevant subjects at other universities or educational institutions may apply for credit for those subjects when applying to CSU courses. Credit will be granted for subjects that are equivalent in content and standard, at the discretion of the Course Director.

More information about credit and pathways.

Admission requirements

Master of Marketing

Applicants are required to have an undergraduate degree from a recognised Australian tertiary institution (or a qualification deemed to be equivalent) and two years' work experience in marketing or a business related area.

Graduate Certificate in Marketing

Applicants who have an undergraduate degree from a recognised Australian tertiary institution (or qualification deemed to be equivalent) and two years' work experience in marketing or a business related area are eligible for admission into the Graduate Certificate in Marketing. Applicants with at least five years' work experience in marketing or business related area but who do not hold an undergraduate degree will also be considered.

Internet access

CSU places great emphasis on services to its students. It is a leader in the provision of online services and, in particular, the use of the internet in the support of teaching, administration and communications with students.

The online environment is so integrated into all aspects of student life and the learning experience at CSU that the University now assumes that all on campus and distance education students at CSU will have ongoing access to an internet connected computer capable of communicating with CSU online systems.

Students enrolled in Information Technology subjects (i.e. with an ITC subject code) may be required to have additional hardware and/or software that is deemed essential for the completion of the learning activities in that subject.

English language proficiency

The University has minimum requirements for English language proficiency prior to entry to our courses. Some courses also have a requirement for a higher entry or exit level of English proficiency. More information on English language requirements.

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