Master of Marketing

What is this course about?

CSU's Marketing programs aim to prepare graduates to meet challenges in a broad range of management positions requiring advanced marketing skills.

Master of Marketing

CSU's Master of Marketing provides an in-depth program for professionals from marketing and other areas who are looking to enhance their marketing knowledge and skills and respond to changes in the marketing environment.

A comprehensive range of marketing subjects is offered with some flexibility to enable students to tailor their program to their particular needs. The program is designed to enable students to draw on their workplace experience and enhance their marketing practice through engagement with theoretical frameworks and emerging debates in the marketing discipline.

Upon completion of CSU's Master of Marketing, graduates will be able to:

• design and implement marketing programs across all types of marketing environments
• specify, evaluate and interpret information used for addressing marketing problems
• link their marketing disciplinary knowledge with knowledge in other fields of business and enact this knowledge in specific workplace situations
• adapt their marketing disciplinary knowledge in a range of subjects areas to the changing marketing environment.

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Graduate Certificate in Marketing

CSU's Graduate Certificate in Marketing provides an entry point for graduates from non-business disciplines who wish to undertake a program of study that will develop their capabilities in foundational areas of marketing.

This program also provides a pathway for students with significant industry experience who do not hold an undergraduate degree. Students who successfully complete the Graduate Certificate in Marketing are eligible to progress to the Master of Marketing.

Upon completion of the Graduate Certificate graduates will be able to:

• understand the nature of marketing and marketing management
• design and implement marketing programs across a variety of marketing contexts
• understand the individual, social, organisational and cultural factors that influence customer behaviour and decision making
• specify, evaluate and interpret information used for addressing marketing problems.

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Why study this degree?

Distance education at CSU provides real flexibility, allowing you to study from home, work or anywhere in the world at a time that suits you and your lifestyle

Course structure

In the Graduate Certificate in Marketing students must complete three core subjects and one restricted elective. In the Master of Marketing, students complete nine core subjects and three restricted electives or can elect to exit the course with a Graduate Diploma of Marketing after completing eight prescribed subjects in the Master program.

More information about the course structure

Graduation requirements

To graduate students must satisfactorily complete 96 points (12 subjects) for the Master degree and 32 points (four subjects) for the Graduate Certificate.

Academic expectations

For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject outlines and in course materials.

Career opportunities

CSU's Master of Marketing is a highly challenging qualification that provides graduates with many exciting career opportunities.

For those looking to advance into more senior marketing roles, this degree provides conceptual knowledge and practical skills in key marketing areas necessary to succeed, such as:

• global marketing
• marketing management 
• product and service innovation
• strategic marketing

For those already in senior management, the degree delivers rigorous advanced professional development in specialised areas of marketing, such as:

• marketing research
• integrated marketing communication
• electronic marketing
• B2B marketing

Credit / pathways

No special arrangements apply.

Students who have studied and successfully completed relevant subjects at other universities or educational institutions may apply for credit for those subjects when applying to CSU courses. Credit will be granted for subjects that are equivalent in content and standard, at the discretion of the Course Director.

More information about credit and pathways.

Admission requirements

Master of Marketing

Applicants are required to have an undergraduate degree from a recognised Australian tertiary institution (or a qualification deemed to be equivalent) and two years' work experience in marketing or a business related area.

Graduate Certificate in Marketing

Applicants who have an undergraduate degree from a recognised Australian tertiary institution (or qualification deemed to be equivalent) and two years' work experience in marketing or a business related area are eligible for admission into the Graduate Certificate in Marketing. Applicants with at least five years' work experience in marketing or business related area but who do not hold an undergraduate degree will also be considered.

Internet access

CSU places great emphasis on services to its students. It is a leader in the provision of online services and, in particular, the use of the internet in the support of teaching, administration and communications with students.

The online environment is so integrated into all aspects of student life and the learning experience at CSU that the University now assumes that all on campus and distance education students at CSU will have ongoing access to an internet connected computer capable of communicating with CSU online systems.

Students enrolled in Information Technology subjects (i.e. with an ITC subject code) may be required to have additional hardware and/or software that is deemed essential for the completion of the learning activities in that subject.

English language proficiency

Applicants will be deemed to have sufficient English proficiency if they:

• have completed all their formal studies in one or more of the following countries; or
• were born in one of the following countries and have completed at least one qualification in one of those countries; or
• have completed senior secondary study or at least one year of full-time University study in one of the following countries: American Samoa, Australia, Canada, Fiji, Ireland, Kenya, New Zealand, Papua New Guinea, Singapore, Solomon Islands, South Africa, United Kingdom, USA, Zambia
  or
• have successfully completed one year of full-time (or part-time equivalent) post-secondary study at an affiliate institution of the University, with English as the medium of instruction and assessment.

All other applicants must explicitly demonstrate proficiency.

Acceptable tests for English proficiency

Any of the following results, attained within the last two years, can be used to demonstrate English proficiency:

• an Academic IELTS (International English Language Testing System) overall score of at least 6.0, and with no score below 5.5;
• a TOEFL (Test of English as a Foreign Language) paper-based score of 550 and TWE of 5.0;
• a TOEFL computer-based score of 213 and Essay Rating of 5;
• a TOEFL internet-based score of 80 for undergraduate and postgraduate coursework programs, and 90 for postgraduate research candidates with a minimum score of 25 in the writing section.
• a Combined Universities Admission Test (CULT) overall score of at least 65;
• a C pass in English at the GCE 'A' level examinations in either Singapore or the United Kingdom;
• completion of the International Baccalaureate diploma with English A2 at higher or sub. Level;
• a C pass in 'Use of English' in the Hong Kong Advanced Level Examination (HKALE);
• completion of the UNSW Foundation Studies Certificate with a C pass in 'Use of English';
• completion of an AQF Certificate IV (including English for Academic Purposes);
• successful completion of at least one year of study in a course at Associate Diploma or Diploma level on the Register of Australian Tertiary Education;
• a score of 155 in the verbal component of the STAT test;
• a Pass grade in the Uniworld English College English for Tertiary Entrance course; or
• IRI Diploma of English.

An applicant who does not otherwise meet the University's requirements may be admitted on the recommendation of the Dean of the appropriate faculty.

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