Master of Marketing
What is this course about?
If you are looking to pursue a career in marketing, or upgrade your current qualifications, CSU's Marketing programs offer insight into best practice and the latest marketing techniques. These programs prepare graduates to meet challenges in a broad range of management positions requiring advanced marketing skills.
Master of Marketing
CSU's Master of Marketing provides an in-depth program for professionals from marketing and other areas who are looking to enhance their marketing knowledge and skills and respond to changes in the marketing environment.
A comprehensive range of marketing subjects is offered with some flexibility to enable students to tailor their program to their particular needs. The program is designed to enable students to draw on their workplace experience and enhance their marketing practice through engagement with theoretical frameworks and emerging debates in the marketing discipline.
Upon completion of CSU's Master of Marketing, graduates will be able to:
- design and implement marketing programs across all types of marketing environments
- specify, evaluate and interpret information used for addressing marketing problems
- link their marketing disciplinary knowledge with knowledge in other fields of business and enact this knowledge in specific workplace situations
- adapt their marketing disciplinary knowledge in a range of subjects areas to the changing marketing environment.
Graduate Certificate in Marketing
CSU's Graduate Certificate in Marketing provides an entry point for graduates from non-business disciplines who wish to undertake a program of study that will develop their capabilities in foundational areas of marketing.
This program also provides a pathway for students with significant industry experience who do not hold an undergraduate degree. Students who successfully complete the Graduate Certificate in Marketing are eligible to progress to the Master of Marketing.
Upon completion of the Graduate Certificate graduates will be able to:
- understand the nature of marketing and marketing management
- design and implement marketing programs across a variety of marketing contexts
- understand the individual, social, organisational and cultural factors that influence customer behaviour and decision making
- specify, evaluate and interpret information used for addressing marketing problems.
Find out where this course can take you
CSU's flexible learning environment allows students to study these courses by distance education from anywhere in the world. Subjects are taught using a range of blended learning techniques including online study materials, video-captured lectures, online meetings, subject forums and additional study resources.
Course structure
In the Graduate Certificate in Marketing students must complete three core subjects and one restricted elective. In the Master of Marketing, students complete nine core subjects and three restricted electives or can elect to exit the course with a Graduate Diploma of Marketing after completing eight prescribed subjects in the Master program.
More information about the course structure
Graduation requirements
To graduate students must satisfactorily complete 96 points (12 subjects) for the Master degree and 32 points (four subjects) for the Graduate Certificate.
Academic expectations
For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.
Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.
Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).
Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.
Career opportunities
CSU's Master of Marketing is a highly challenging qualification that provides graduates with many exciting career opportunities.
For those looking to advance into more senior marketing roles, this degree provides conceptual knowledge and practical skills in key marketing areas necessary to succeed, such as:
- global marketing
- marketing management
- product and service innovation
- strategic marketing
For those already in senior management, the degree delivers rigorous advanced professional development in specialised areas of marketing, such as:
- marketing research
- integrated marketing communication
- electronic marketing
- B2B marketing
Credit / pathways
No special arrangements apply.
Students who have studied and successfully completed relevant subjects at other universities or educational institutions may apply for credit for those subjects when applying to CSU courses. Credit will be granted for subjects that are equivalent in content and standard, at the discretion of the Course Director.
Graduate Certificate in Marketing
Core subjects:
MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research
Plus one subject from the following:
MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing
Master of Marketing
Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research
MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing
Plus any three 500 level elective subjects offered by the Faculty of Business
Graduate Diploma in Marketing (Exit point only)
Students may elect to exit the course at the Graduate Diploma level if they have completed:
MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research
MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation
Plus two subjects from the following:
MKT525 Electronic Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing
Enrolment pattern
The course is delivered across three teaching sessions commencing in late February (Session 1), mid July (Session 2) and mid November (Session 3) each year. Students who study part-time and enrol in two subjects per session can expect to complete the Masters course within two years. Students may vary their study loads in consultation with their Course Director.
Suggested enrolment patterns are provided below:
Graduate Certificate in Marketing
Intake Session 1
Session 1
MKT501 Marketing Management
MKT510 Customer Behaviour
Session 2
MKT560 Marketing and Organisational Research
Plus one subject from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Intake Session 2
Session 2
MKT560 Marketing and Organisational Research
Plus one subject from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
MKT501 Marketing Management
MKT510 Customer Behaviour
Intake Session 3
Session 3
MKT501 Marketing Management
MKT510 Customer Behaviour OR MKT540 Marketing Strategy
Session 1
MKT510 Customer Behaviour (if not studied in Session 3)
Plus one (or two) subject from:
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
Master of Marketing
Intake Session 1
Session 1
MKT501 Marketing Management
MKT510 Customer Behaviour
Session 2
MKT560 Marketing and Organisational Research
Plus one subject from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
MKT540 Marketing Strategy
Elective subject
Session 1
Two subjects from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
Session 2
Two subjects from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
Two elective subjects
Intake Session 2
Session 2
Two subjects from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
MKT501 Marketing Management
MKT510 Customer Behaviour
Session 1
Two subjects from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
Session 2
MKT560 Marketing and Organisational Research
Plus one subject from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
MKT540 Marketing Strategy
One Elective subject
Session 1
Two Elective subjects
Intake Session 3
Session 3
MKT501 Marketing Management
MKT510 Customer Behaviour
Session 1
Two subjects from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
Session 2
MKT560 Marketing and Organisational Research
Plus one subject from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
MKT540 Marketing Strategy
One Elective subject
Session 1
One Elective subject
Plus one subject from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
One Elective subject
Session 2
One Elective subject
Plus one subject from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Admission requirements
Master of Marketing
Applicants are required to have an undergraduate degree from a recognised Australian tertiary institution (or a qualification deemed to be equivalent) and two years' work experience in marketing or a business related area.
Graduate Certificate in Marketing
Applicants who have an undergraduate degree from a recognised Australian tertiary institution (or qualification deemed to be equivalent) and two years' work experience in marketing or a business related area are eligible for admission into the Graduate Certificate in Marketing. Applicants with at least five years' work experience in marketing or business related area but who do not hold an undergraduate degree will also be considered.
Internet access
CSU places great emphasis on services to its students. It is a leader in the provision of online services and, in particular, the use of the internet in the support of teaching, administration and communications with students.
The online environment is so integrated into all aspects of student life and the learning experience at CSU that the University now assumes that all on campus and distance education students at CSU will have ongoing access to an internet connected computer capable of communicating with CSU online systems.
Students enrolled in Information Technology subjects (i.e. with an ITC subject code) may be required to have additional hardware and/or software that is deemed essential for the completion of the learning activities in that subject.
English language proficiency
The University has minimum requirements for English language proficiency prior to entry to our courses. Some courses also have a requirement for a higher entry or exit level of English proficiency. More information on English language requirements.
fee-paying
international-distance
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Australian and New Zealand students
Apply online
Admission code: Master - OBME
Graduate Certificate - OBMK
International Students
Apply online
Admission code: Master - JBME
Graduate Certificate - JBMK
Recruitment agent
Contact a Recruitment agent in your country who can answer your questions about CSU as well as help with the student visa application process.
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