Master of Marketing

Graduate Diploma of Marketing [exit point only]
Graduate Certificate in Marketing

Graduate Certificate in Marketing

Core subjects:

MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research

Plus one subject from the following:

MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing

Master of Marketing

Core subjects

MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research
MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing

Plus any three 500 level elective subjects offered by the Faculty of Business

Graduate Diploma in Marketing (Exit point only)

Students may elect to exit the course at the Graduate Diploma level if they have completed:

MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research
MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation

Plus two subjects from the following:

MKT525 Electronic Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing

Enrolment pattern

The course is delivered across three teaching sessions commencing in late February (Session 1), mid July (Session 2) and mid November (Session 3) each year. Students who study part-time and enrol in two subjects per session can expect to complete the Masters course within two years. Students may vary their study loads in consultation with their Course Director.

Suggested enrolment patterns are provided below:

Graduate Certificate in Marketing

Intake Session 1

Session 1

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 2

MKT560 Marketing and Organisational Research

Plus one subject from

MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Intake Session 2

Session 2

MKT560 Marketing and Organisational Research

Plus one subject from

MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

MKT501 Marketing Management
MKT510 Customer Behaviour

Intake Session 3

Session 3

MKT501 Marketing Management
MKT510 Customer Behaviour OR MKT540 Marketing Strategy

Session 1

MKT510 Customer Behaviour (if not studied in Session 3)

Plus one (or two) subject from:

MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships

Master of Marketing

Intake Session 1

Session 1

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 2

MKT560 Marketing and Organisational Research

Plus one subject from

MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

MKT540 Marketing Strategy
Elective subject

Session 1

Two subjects from

MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships

Session 2

Two subjects from

MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

Two elective subjects

Intake Session 2

Session 2

Two subjects from

MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 1

Two subjects from

MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships

Session 2

MKT560 Marketing and Organisational Research

Plus one subject from

MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

MKT540 Marketing Strategy
One Elective subject

Session 1

Two Elective subjects

Intake Session 3

Session 3

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 1

Two subjects from

MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships

Session 2

MKT560 Marketing and Organisational Research

Plus one subject from

MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

MKT540 Marketing Strategy
One Elective subject

Session 1

One Elective subject

Plus one subject from

MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
One Elective subject

Session 2

One Elective subject

Plus one subject from

MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

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http://www.csu.edu.au/courses/postgraduate/master_marketing

More information:

Consider also: 

Master of Marketing Business Postgraduate Distance education Bathurst YES Active Business Session 1; Session 2; Session 3
  • Master: 2-4 years
  • Graduate Certificate: 1 year part-time
    •  1-4P

    At a glance

    Study Mode

    Distance education

    Where

    Bathurst

    When

    Session 1; Session 2; Session 3

    Level

    Postgraduate

    Duration

  • Master: 2-4 years
  • Graduate Certificate: 1 year part-time

    • International?

    YES

    Indicative ATAR

    N/A

    How to apply

    Admission code/s

    Sorry, this course is suspended

    Enquiry information

    • Speak to a future student advisor
    • Free call

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