Master of Marketing

Graduate Certificate in Marketing

Core subjects:

MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research

Plus one subject from the following:

MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing

Master of Marketing

Core subjects

MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research
MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing

Plus any three 500 level elective subjects offered by the Faculty of Business

Graduate Diploma in Marketing (Exit point only)

Students may elect to exit the course at the Graduate Diploma level if they have completed:

MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research
MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation

Plus two subjects from the following:

MKT525 Electronic Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing

Enrolment pattern

The course is delivered in each of our three teaching sessions, with sessions commencing in late February (Session 1), mid July (Session 2) and mid November (Session 3) each year. Normally a student studying part-time, taking two subjects a session, will complete the Masters course within two years. Students may also undertake one subject per session if preferred.

Some indicative enrolment patterns are detailed below, and these can vary depending on your choice of electives.

Graduate Certificate in Marketing

Intake Session 1

Session 1

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 2

MKT560 Marketing and Organisational Research
Plus one from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Intake Session 2

Session 2

MKT560 Marketing and Organisational Research

Plus one from

MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

MKT501 Marketing Management
MKT510 Customer Behaviour

Intake Session 3

Session 3

MKT501 Marketing Management
MKT510 Customer Behaviour OR MKT540 Marketing Strategy

Session 1

MKT510 Customer Behaviour (if not studied in Session 3)
Plus one (or two) from:
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships

Master of Marketing

Intake Session 1

Session 1

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 2

MKT560 Marketing and Organisational Research

Plus one from

MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

MKT540 Marketing Strategy
Elective subject

Session 1

Two from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships

Session 2

Two from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

Two electives

Intake Session 2

Session 2

Two from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 1

Two from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships

Session 2

MKT560 Marketing and Organisational Research
Plus one from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

MKT540 Marketing Strategy

Elective

Session 1

Two Electives

Intake Session 3

Session 3

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 1

Two from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships

Session 2

MKT560 Marketing and Organisational Research
Plus one from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

MKT540 Marketing Strategy
Elective subject

Session 1

Elective subject
Plus one from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
Elective

Session 2

Elective
Plus one from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Articulation

The Master degree, the exit point only Graduate Diploma and the Graduate Certificate make up an articulated set of courses.

Professional recognition

The Master of Marketing is recognised by the Australian Marketing Institute.

Apply now

http://www.csu.edu.au/courses/postgraduate/master_marketing

More information:

Consider also:

At a glance

Study Mode

Distance education

Where

Bathurst

When

Session 1; Session 2; Session 3

Level

Postgraduate

Duration

Master: 2-4 years, Graduate Certificate: 1 year

International?

YES

Indicative ATAR

N/A

How to apply

Admission code/s

Enquire now

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