Master of Marketing
Graduate Diploma of Marketing [exit point only]
Graduate Certificate in Marketing
Graduate Certificate in Marketing
Core subjects:
MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research
Plus one subject from the following:
MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing
Master of Marketing
Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research
MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing
Plus any three 500 level elective subjects offered by the Faculty of Business
Graduate Diploma in Marketing (Exit point only)
Students may elect to exit the course at the Graduate Diploma level if they have completed:
MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research
MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation
Plus two subjects from the following:
MKT525 Electronic Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing
Enrolment pattern
The course is delivered in each of our three teaching sessions, with sessions commencing in late February (Session 1), mid July (Session 2) and mid November (Session 3) each year. Normally a student studying part-time, taking two subjects a session, will complete the Masters course within two years. Students may also undertake one subject per session if preferred.
Some indicative enrolment patterns are detailed below, and these can vary depending on your choice of electives.
Graduate Certificate in Marketing
Intake Session 1
Session 1
MKT501 Marketing Management
MKT510 Customer Behaviour
Session 2
MKT560 Marketing and Organisational Research
Plus one from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Intake Session 2
Session 2
MKT560 Marketing and Organisational Research
Plus one from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
MKT501 Marketing Management
MKT510 Customer Behaviour
Intake Session 3
Session 3
MKT501 Marketing Management
MKT510 Customer Behaviour OR MKT540 Marketing Strategy
Session 1
MKT510 Customer Behaviour (if not studied in Session 3)
Plus one (or two) from:
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
Master of Marketing
Intake Session 1
Session 1
MKT501 Marketing Management
MKT510 Customer Behaviour
Session 2
MKT560 Marketing and Organisational Research
Plus one from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
MKT540 Marketing Strategy
Elective subject
Session 1
Two from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
Session 2
Two from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
Two electives
Intake Session 2
Session 2
Two from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
MKT501 Marketing Management
MKT510 Customer Behaviour
Session 1
Two from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
Session 2
MKT560 Marketing and Organisational Research
Plus one from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
MKT540 Marketing Strategy
Elective
Session 1
Two Electives
Intake Session 3
Session 3
MKT501 Marketing Management
MKT510 Customer Behaviour
Session 1
Two from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
Session 2
MKT560 Marketing and Organisational Research
Plus one from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
MKT540 Marketing Strategy
Elective subject
Session 1
Elective subject
Plus one from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
Elective
Session 2
Elective
Plus one from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Articulation
The Master, Graduate Diploma and Graduate Certificate make up an articulated set of courses and credit is given in each higher level course for the subjects completed in the lower level course.
Professional recognition
The Master of Marketing is recognised by the Australian Marketing Institute.
Enquiry information
Call us on 1800 334 733,
(International +61 2 6338 6077)
http://www.csu.edu.au/courses/postgraduate/master_marketing
More information:
Consider also:
Follow on study:
At a glance
Study Mode
Distance education
Where
Bathurst
When
Session 1; Session 2; Session 3
Level
Postgraduate
Duration
Master: 2-4 years, Graduate Certificate: 1 year
International?
YES
Indicative ATAR
N/A
How to apply
Enquiry information
Request course information
Call us on 1800 334 733, (International +61 2 6338 6077)- Online enquiry
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