Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)

What is this course about?

CSU's Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) familiarises students with the key areas of the advertising and marketing industries.

About the course

There is an established relationship and natural synergy that exists between the advertising and marketing disciplines in the communications industry.

This four-year double degree gives students a broader marketing communication skillset over that of the respective single degrees due to the expanded selection of subjects available.

The course aims to provide a high level of practical, industry-based knowledge and skills in both disciplines, augmenting the student's individual specialisation, be it in advertising or marketing. 

Professionals teaching you

The course is taught by professionals with a comprehensive range of industry experience including Brett Van Heekeren, David Maxwell and Anne Llewellynn.

Hands-on experience

Students work with real clients on real projects to develop marketing strategies and produce comprehensive integrated marketing communication programs and campaigns in Kajulu Communications, the international award-winning on campus student marketing communications agency.

Practical experience

Internships of a minimum of four weeks are undertaken by final year students within major advertising and marketing companies. Longer term internships in the Asia/Pacific region, Europe and the US may also be competitively offered to final year students.

Academic expectations

For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.

Enquiry information

Call us on 1800 334 733,
(International +61 2 6338 6077)

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More information about applying to study

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http://www.csu.edu.au/courses/undergraduate/advertising_marketing

At a glance

Study Mode

On campus

Where

Bathurst

When

Session 1

Level

Undergraduate

Duration

4 years full-time on campus

International?

NO

Indicative ATAR

ATAR + criteria

How to apply

Admission code/s

Sorry, this course is suspended

Enquiry information

  • Speak to a future student advisor
  • Free call
  • CSU live

  • Video | Study Advertising at CSU

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    Information about the BA (Communication - advertising) course offered by CSU in Bathurst, Australia.

  • Video | Albury Central Inc.

    "We believe business-to-business interactions are critical to enhance successful business practice. As a result, industry engagement is pivotal to the course. You will be exposed to business mentoring opportunities, networking, collaborative learning, and group learning with other businesses through clusters."

  • Video | Bush and Campbell

  • Testimonial | Anna Moran - Bachelor of Business (Marketing)

    The decision to study at CSU was an extremely easy one to make. The University offered all the flexibility required to study while working full-time and travelling overseas. With the ability to fast-track my studies with the three-session timetable, CSU was the obvious choice.

  • Testimonial | Bachelor of Business (Accounting)

    After having studied at another university, I have found the support, encouragement and subject delivery at CSU to well and truly exceed my expectations.

  • Testimonial | Master of Business Administration graduate

    Ms Sue McGinn OAM graduated with an MBA from Charles Sturt University, which she undertook to enhance her contribution as Dairy Farmers group's sole female Director.