Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)

What is this course about?

CSU's Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) familiarises students with the key areas of the advertising and marketing industries.

About the course

There is an established relationship and natural synergy that exists between the advertising and marketing disciplines in the communications industry.

This four-year double degree gives students a broader marketing communication skillset over that of the respective single degrees due to the expanded selection of subjects available.

The course aims to provide a high level of practical, industry-based knowledge and skills in both disciplines, augmenting the student's individual specialisation, be it in advertising or marketing. 

Professionals teaching you

The course is taught by professionals with a comprehensive range of industry experience including Brett Van Heekeren, David Maxwell and Anne Llewellynn.

Hands-on experience

Students work with real clients on real projects to develop marketing strategies and produce comprehensive integrated marketing communication programs and campaigns in Kajulu Communications, the international award-winning on campus student marketing communications agency.

Practical experience

Internships of a minimum of four weeks are undertaken by final year students within major advertising and marketing companies. Longer term internships in the Asia/Pacific region, Europe and the US may also be competitively offered to final year students.

Academic expectations

For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.