Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)

What is this course about?

CSU's Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) familiarises students with the key areas of the advertising and marketing industries.

About the course

There is an established relationship and natural synergy that exists between the advertising and marketing disciplines in the communications industry.

This four-year double degree gives students a broader marketing communication skillset over that of the respective single degrees due to the expanded selection of subjects available.

The course aims to provide a high level of practical, industry-based knowledge and skills in both disciplines, augmenting the student's individual specialisation, be it in advertising or marketing. 

Professionals teaching you

The course is taught by professionals with a comprehensive range of industry experience including Brett Van Heekeren, David Maxwell and Anne Llewellynn.

Hands-on experience

Students work with real clients on real projects to develop marketing strategies and produce comprehensive integrated marketing communication programs and campaigns in Kajulu Communications, the international award-winning on campus student marketing communications agency.

Practical experience

Internships of a minimum of four weeks are undertaken by final year students within major advertising and marketing companies. Longer term internships in the Asia/Pacific region, Europe and the US may also be competitively offered to final year students.

Academic expectations

For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.

Where it will take you

Today’s marketing communication professionals are expected to possess more than a superficial understanding of what the advertising and marketing processes are, as they invariably work closely together.

Depending on your specialisation, this course prepares you for employment in:

  • advertising agencies (creative, media, interactive)
  • the media (such as TV stations, radio stations, newspaper and magazine publishers)
  • the advertising departments within corporations and organisations
  • direct response, sales promotion and other consultancies
  • marketing companies
  • marketing divisions and departments within companies

Your course is recognised by industry

The course is accredited by the Media Federation of Australia and by the International Advertising Association (IAA). Students receive a Diploma in Marketing Communication from the IAA in addition to their Bachelor of Communication (Advertising)/Bachelor of Business (Marketing) double degree when they complete their studies.

Core Subjects:

IKC101 Indigenous Cultures, Histories and
Contemporary Realities
COM321 Communication Fieldwork
Or
BUS370 Business Internship
ADV105 The Advertising Business
ADV104 Advertising Principles
ADV205 Advertising Creative
ADV206 Channel Planning
ADV207 Channel Planning In Action
ADV317 Advertising Strategy & Planning (16)
COM111 Professional Writing
CCI100 Introduction to Media Production
COM124 Communication in Context
COM224 Communication Research Strategies
COM114 Presentation for Communicators
CCI300 Professional Practice in Communication and Creative Industries (24)
BUS110 Professional Practice
BUS220 Business Placement
ECO130 Business Economics
QBM117 Business Statistics
MGT100 Organisations and Management
MGT230 Ethics, Sustainability & Culture
MKT110 Marketing & Society
MKT220 Buyer Behaviour
MKT230 Marketing Research
MKT260 International Marketing*
MKT340 Strategic Marketing Management

Electives: Four from the following with at least three in marketing:

MKT235 Brand Management
MKT240 Market Analysis
MKT310 Marketing Communication
MKT335 Marketing of Services
MKT336 B2B Marketing
MKT350 Product Innovation Management
HRM210 Human Resource Management
MGT210 Organisational Behaviour
ACC100 Accounting 1
LAW110 Business Law

* Required for course accreditation by the International Advertising Association (IAA)

Enrolment pattern

Full-time

Session 1
COM114 Presentation for Communicators
COM111 Professional Writing
MGT100 Organisations and Management
MKT110 Marketing and Society

Session 2
COM124 Communication in Context
ADV105 The Advertising Business
ECO130 Business Economics
QBM117 Business Statistics

Session 3
ADV104 Understanding Advertising
CCI100 Intro to Media Production
MKT230 Marketing Research
IKC101 Indigenous Cultures, Histories and Contemporary Realities

Session 4
ADV205 Advertising Creative
MKT220 Buyer Behaviour
BUS110 Professional Practice
MGT230 Ethics, Sustainability & Culture

Session 5
ADV206 Channel Planning
COM224 Communication Research Strategies
BUS 220 Business Placement 1
Marketing Elective 1

Session 6
ADV207 Channel Planning in Action
MKT260 International Marketing
Marketing elective 2
Marketing elective 3

Session 7
ADV317 Advertising Strategy and Campaign Planning (16 points)
COM321 ommunication Fieldwork

or

BUS370 Business Internship
Marketing elective 4

Session 8
CCI300 Professional Practice in Communication and Creative Industries (24 points)
MKT340 Strategic Marketing Management

The latest facilities

To ensure that students are experienced in using the equipment, technology and techniques found in the workplace, our facilities include:

  • on campus community radio station
  • online newsroom
  • satellite television room
  • multimedia production facilities
  • full-equipped computer labs
  • on campus student marketing communication/advertising agency

Additional admission requirements

It is recommended that prospective students attend a supplementary consultation in Bathurst in late November. The consultation is completely informal and relaxed and is designed to ensure that you have the opportunity to gain first-hand information that will help you make an informed decision about your course. Alternatively you can organise a telephone interview.

In addition to applying through UAC, applicants must submit a Supplementary Application Form. On the basis of your Supplementary Application Form, you may be contacted for a course consultation.

Principal's Report Entry Program applicants

Students applying for this course through PREP should submit the additional application form direct to CSU with their PREP application.

Admission requirements

To be admitted into the course, prospective students need to indicate their likelihood of success through:

  1. previous studies, and
  2. other attainments and experience.

Previous studies

Previous studies include:

  • the NSW Higher School Certificate or interstate /overseas equivalent;
  • the International Baccalaureate Diploma;
  • a completed or part completed course of a university, college of advanced education or other accredited tertiary institution;
  • a completed or part completed course of a TAFE college or other accredited post-secondary institution (including TAFE Tertiary Preparation Certificate);
  • an approved Foundation Studies program certificate;
  • completion of undergraduate subjects as an Associate Student with the University or through another University, or Open Universities Australia.

NSW and interstate school leavers are normally selected on the basis of their Australian Tertiary Admissions Rank (ATAR) or interstate equivalent. You may also be admitted on the basis of a strong performance in subjects relevant to your course preferences.

Currently no secondary school subjects are prerequisites for admission to particular CSU courses however some courses assume a certain level of knowledge. This will be specified in the course information if applicable.

English language proficiency

The University has minimum requirements for English language proficiency prior to entry to our courses. Some courses also have a requirement for a higher entry or exit level of English proficiency. More information on English language requirements.

Attainment and experience

You may also be admitted to a course based on other attainments and experience. These may include:

  • voluntary or paid work experience;
  • performance in tests and examinations conducted by professional recognised bodies;
  • participation in continuing education programs and/or staff development programs conducted by adult education agencies, consultancies, professional bodies or employers;
  • completion of the Special Tertiary Admissions Test (STAT).

Internet access

CSU places great emphasis on services to its students. It is a leader in the provision of online services and, in particular, the use of the internet in the support of teaching, administration and communications with students.

The online environment is so integrated into all aspects of student life and the learning experience at CSU that the University now assumes that all on campus and distance education students at CSU will have ongoing access to an internet connected computer capable of communicating with CSU online systems.

Students enrolled in Information Technology subjects (i.e. with an ITC subject code) may be required to have additional hardware and/or software that is deemed essential for the completion of the learning activities in that subject.

 

 

 

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Apply now

This course is available to commence study in

Session 1

Australian and New Zealand students

Apply through UAC/VTAC

Full-time on campus study only

Admission code: 211217

International Students

This course is not available to international students.

More information:

Consider also:

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