Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)

What is this course about?

CSU's Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) familiarises students with the key areas of the advertising and marketing industries.

CSU is launching new age Communication and Creative Industries programs from 2014. CSU has always been at the forefront of innovative and cutting edge delivery of communication and creative practices in Australia. The new programs recognise the changing industries and prepare students for the 21st Century and beyond. Current students will have the flexibility to graduate with their existing degrees or transfer to the new programs. More information about the new programs will be available online soon, or you can register an expression of interest.

About the course

There is an established relationship and natural synergy that exists between the advertising and marketing disciplines in the communications industry.

This four-year double degree gives students a broader marketing communication skillset over that of the respective single degrees due to the expanded selection of subjects available.

The course aims to provide a high level of practical, industry-based knowledge and skills in both disciplines, augmenting the student's individual specialisation, be it in advertising or marketing. 

Professionals teaching you

The course is taught by professionals with a comprehensive range of industry experience including Brett Van Heekeren, David Maxwell and Anne Llewellynn.

Hands-on experience

Students work with real clients on real projects to develop marketing strategies and produce comprehensive integrated marketing communication programs and campaigns in Kajulu Communications, the international award-winning on campus student marketing communications agency.

Practical experience

Internships of a minimum of four weeks are undertaken by final year students within major advertising and marketing companies. Longer term internships in the Asia/Pacific region, Europe and the US may also be competitively offered to final year students.

Your course is recognised by industry

The course is accredited by the Media Federation of Australia and by the International Advertising Association (IAA). Students receive a Diploma in Marketing Communication from the IAA in addition to their Bachelor of Communication (Advertising)/Bachelor of Business (Marketing) double degree when they complete their studies.

The latest facilities

To ensure that students are experienced in using the equipment, technology and techniques found in the workplace, our facilities include:

• on campus community radio station
• online newsroom
• satellite television room
• multimedia production facilities
• full-equipped computer labs
• on campus student marketing communication/advertising agency

Additional admission requirements

It is recommended that prospective students attend a supplementary consultation in Bathurst in late November. The consultation is completely informal and relaxed and is designed to ensure that you have the opportunity to gain first-hand information that will help you make an informed decision about your course. Alternatively you can organise a telephone interview.

Year 12 students are eligible for admission on the basis of their Australian Tertiary Admissions Rank(ATAR), and supplementary consultation. The interview request form must be sent to the School of Communication and Creative Industries Bathurst Campus  at least one week prior to the consultation date. For further information please telephone info.csu on 1800 334 733. You can also download an interview form here.

Principal's Report Entry Program applicants

Students applying for this course through PREP should submit the additional application form direct to CSU with their PREP application.

Admission requirements

Previous studies

Previous studies include:

• the NSW Higher School Certificate or interstate /overseas equivalent;
• the International Baccalaureate Diploma;
• a completed or part completed course of a university, college of advanced education or other accredited tertiary institution;
• a completed or part completed course of a TAFE college or other accredited post-secondary institution (including TAFE Tertiary Preparation Certificate);
• an approved Foundation Studies program certificate;
• completion of undergraduate subjects as an Associate Student with the University or through another University, or Open Universities Australia.

NSW and interstate school leavers are normally selected on the basis of their Australian Tertiary Admissions Rank (ATAR) or interstate equivalent. You may also be admitted on the basis of a strong performance in subjects relevant to your course preferences.

Currently no secondary school subjects are prerequisites for admission to particular CSU courses however some courses assume a certain level of knowledge. This will be specified in the course information if applicable.

English proficiency

Applicants will be deemed to have sufficient English proficiency if they

1. have undertaken an academic International English Language Testing System (IELTS) with an average score of 6.5, and with scores of 6 or higher in each of the individual skill areas within the last 12 months;  or
2. undertaken a Test of English as a Foreign Language (TOEFL) with a score of 577 (or computerised TOEFL score of 233), with a Test for Written English Score (where reported) of at least 5.0 or an Internet-based score of 90 with a written score of 24 within the last 12 months; or
3. undertaken other equivalent examinations, as determined by the Board of Graduate Studies;  or
4. completed a university degree where the language of assessment is in English;

The Presiding Officer of the Board of Graduate Studies may, in special circumstances, on behalf of the Board waive the above proficiency requirements after consulting the relevant Dean, Sub-Dean and nominated Supervisor.

NOTE: A Faculty may require a higher standard of proficiency than that specified above for programs deemed to be linguistically demanding.

Attainment and experience

You may also be admitted to a course based on other attainments and experience. These may include:

• voluntary or paid work experience;
• performance in tests and examinations conducted by professional recognised bodies;
• participation in continuing education programs and/or staff development programs conducted by adult education agencies, consultancies, professional bodies or employers;
• completion of the Special Tertiary Admissions Test (STAT).

Internet access

CSU places great emphasis on services to its students. It is a leader in the provision of online services and, in particular, the use of the internet in the support of teaching, administration and communications with students.

The online environment is so integrated into all aspects of student life and the learning experience at CSU that the University now assumes that all on campus and distance education students at CSU will have ongoing access to an internet connected computer capable of communicating with CSU online systems.

Students enrolled in Information Technology subjects (i.e. with an ITC subject code) may be required to have additional hardware and/or software that is deemed essential for the completion of the learning activities in that subject.

Apply now

This course is available to commence study in

Session 1