Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)

Core Subjects:

IKC101 Indigenous Cultures, Histories and
Contemporary Realities
COM321 Communication Fieldwork
Or
BUS370 Business Internship
ADV105 The Advertising Business
ADV104 Advertising Principles
ADV205 Advertising Creative
ADV206 Channel Planning
ADV207 Channel Planning In Action
ADV317 Advertising Strategy & Planning (16)
COM111 Professional Writing
CCI100 Introduction to Media Production
COM124 Communication in Context
COM224 Communication Research Strategies
COM114 Presentation for Communicators
CCI300 Professional Practice in Communication and Creative Industries (24)
BUS110 Professional Practice
BUS220 Business Placement
ECO130 Business Economics
QBM117 Business Statistics
MGT100 Organisations and Management
MGT230 Ethics, Sustainability & Culture
MKT110 Marketing & Society
MKT220 Buyer Behaviour
MKT230 Marketing Research
MKT260 International Marketing*
MKT340 Strategic Marketing Management

Electives: Four from the following with at least three in marketing:

MKT235 Brand Management
MKT240 Market Analysis
MKT310 Marketing Communication
MKT335 Marketing of Services
MKT336 B2B Marketing
MKT350 Product Innovation Management
HRM210 Human Resource Management
MGT210 Organisational Behaviour
ACC100 Accounting 1
LAW110 Business Law

* Required for course accreditation by the International Advertising Association (IAA)

Enrolment pattern

Full-time

Session 1
COM114 Presentation for Communicators
COM111 Professional Writing
MGT100 Organisations and Management
MKT110 Marketing and Society

Session 2
COM124 Communication in Context
ADV105 The Advertising Business
ECO130 Business Economics
QBM117 Business Statistics

Session 3
ADV104 Understanding Advertising
CCI100 Intro to Media Production
MKT230 Marketing Research
IKC101 Indigenous Cultures, Histories and Contemporary Realities

Session 4
ADV205 Advertising Creative
MKT220 Buyer Behaviour
BUS110 Professional Practice
MGT230 Ethics, Sustainability & Culture

Session 5
ADV206 Channel Planning
COM224 Communication Research Strategies
BUS 220 Business Placement 1
Marketing Elective 1

Session 6
ADV207 Channel Planning in Action
MKT260 International Marketing
Marketing elective 2
Marketing elective 3

Session 7
ADV317 Advertising Strategy and Campaign Planning (16 points)
COM321 ommunication Fieldwork

or

BUS370 Business Internship
Marketing elective 4

Session 8
CCI300 Professional Practice in Communication and Creative Industries (24 points)
MKT340 Strategic Marketing Management

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http://www.csu.edu.au/courses/undergraduate/advertising_marketing

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Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) Business Undergraduate On campus Bathurst NO Active Arts Session 1 4 years full-time on campus 4F

At a glance

Study Mode

On campus

Where

Bathurst

When

Session 1

Level

Undergraduate

Duration

4 years full-time on campus

International?

NO

Indicative ATAR

ATAR + criteria

How to apply

Admission code/s

Sorry, this course is suspended

Enquiry information

  • Speak to a future student advisor
  • Free call