Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)

Core Subjects:

COM130 Media Production & Presentation (16 points)
COM111 Professional Writing
COM108 Video Production
ADV203 Principles of Advertising
ADV205 Advertising Creative
ADV206 Principles of Channel Planning
ADV207 Channel Planning and Purchasing
ADV102 Advertising Ethics & Regulations
ADV310 Advertising Strategy & Campaign Planning
ADV313 Advertising Client Management
ADV314 Professional Advertising Practice
ADV316 Advertising Fieldwork
ADV312 Advertising Portfolio
MGT100 Organisations and Management
MKT110 Marketing and Society
MGT230 Ethics, Sustainability and Culture
ECO130 Business Economics
MKT220 Buyer Behaviour
ACC100 Accounting 1 or LAW110 Business Law
QBM120 Business Research and Information Systems
CLT209 Media Languages and Cultures
MKT260 International Marketing
MKT230 Marketing Research
MKT340 Strategic Marketing Management

Marketing Specialisation Subjects:

Students select 6 specialisation electives, 3 from group A and 3 from Group B.

Group A

MKT310 Integrated Marketing Communications
MKT350 Product Innovation Management
MKT235 Brand Management
MKT240 Market Analysis
MKT335 Marketing of Services
MKT336 B2B Marketing

Group B

COM112 Digital Media
ACC100 Accounting 1
LAW110Business Law
BUS110 Professional Practice
MGT210 Organisational Behaviour
HRM210 Human Resource Management
COM340 Social Media

Or any other group A subject

Enrolment pattern

Full-time

Session 1

COM130 Media Production and Presentation (commenced)
COM111 Professional Writing
MGT100 Organisations and Management
MKT110 Marketing and Society

Session 2

COM130 Media Production and Presentation (concluded)
ADV203 Principles of Advertising
ECO130 Business Economics
MGT230Ethics, Sustainability and Culture

Session 3

ADV206 Principles of Channel Planning
COM108 Video Production
MKT220 Buyer Behaviour
ACC100 Accounting 1 or LAW 110

Session 4

ADV207 Channel Planning and Purchasing
ADV102 Advertising Ethics and Regulations
QBM120 Business Research and Information Systems
Elective - specialisation

Session 5

ADV205 Advertising Creative
MKT230 Market Research
Elective - specialisation
Elective - specialisation

Session 6

CLT209 Media Languages and Culture
MKT260 International Marketing
Elective - specialisation
Elective - specialisation

Session 7

ADV310 Advertising Strategy and Campaign Planning
ADV313 Advertising Client Management
ADV312 Advertising Portfolio
Elective - specialisation

Session 8

ADV314 Professional Advertising Practice (16 points)
ADV316 Advertising Fieldwork
MKT340 Strategic Marketing Management

Professional recognition

The Bachelor of Arts (Communication - Advertising) is accredited by the International Advertising Association in New York.

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http://www.csu.edu.au/courses/undergraduate/advertising_marketing

More information:

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At a glance

Study Mode

On campus

Where

Bathurst

When

Session 1; Session 2

Level

Undergraduate

Duration

4 years full-time on campus

International?

NO

Indicative ATAR

ATAR + criteria

How to apply

Admission code/s

  • Speak to a student recruitment advisor
  • Free call

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