Core Subjects:
COM130 Media Production & Presentation (16 points)
COM111 Professional Writing
COM108 Video Production
ADV203 Principles of Advertising
ADV205 Advertising Creative
ADV206 Principles of Channel Planning
ADV207 Channel Planning and Purchasing
ADV102 Advertising Ethics & Regulations
ADV310 Advertising Strategy & Campaign Planning
ADV313 Advertising Client Management
ADV314 Professional Advertising Practice
ADV316 Advertising Fieldwork
ADV312 Advertising Portfolio
MGT100 Organisations and Management
MKT110 Marketing and Society
MGT230 Ethics, Sustainability and Culture
ECO130 Business Economics
MKT220 Buyer Behaviour
ACC100 Accounting 1 or LAW110 Business Law
QBM120 Business Research and Information Systems
CLT209 Media Languages and Cultures
MKT260 International Marketing
MKT230 Marketing Research
MKT340 Strategic Marketing Management
Marketing Specialisation Subjects:
Students select 6 specialisation electives, 3 from group A and 3 from Group B.
Group A
MKT310 Integrated Marketing Communications
MKT350 Product Innovation Management
MKT235 Brand Management
MKT240 Market Analysis
MKT335 Marketing of Services
MKT336 B2B Marketing
Group B
COM112 Digital Media
ACC100 Accounting 1
LAW110Business Law
BUS110 Professional Practice
MGT210 Organisational Behaviour
HRM210 Human Resource Management
COM340 Social Media
Or any other group A subject
Full-time
Session 1
COM130 Media Production and Presentation (commenced)
COM111 Professional Writing
MGT100 Organisations and Management
MKT110 Marketing and Society
Session 2
COM130 Media Production and Presentation (concluded)
ADV203 Principles of Advertising
ECO130 Business Economics
MGT230Ethics, Sustainability and Culture
Session 3
ADV206 Principles of Channel Planning
COM108 Video Production
MKT220 Buyer Behaviour
ACC100 Accounting 1 or LAW 110
Session 4
ADV207 Channel Planning and Purchasing
ADV102 Advertising Ethics and Regulations
QBM120 Business Research and Information Systems
Elective - specialisation
Session 5
ADV205 Advertising Creative
MKT230 Market Research
Elective - specialisation
Elective - specialisation
Session 6
CLT209 Media Languages and Culture
MKT260 International Marketing
Elective - specialisation
Elective - specialisation
Session 7
ADV310 Advertising Strategy and Campaign Planning
ADV313 Advertising Client Management
ADV312 Advertising Portfolio
Elective - specialisation
Session 8
ADV314 Professional Advertising Practice (16 points)
ADV316 Advertising Fieldwork
MKT340 Strategic Marketing Management
The Bachelor of Arts (Communication - Advertising) is accredited by the International Advertising Association in New York.
Call us on 1800 334 733,
(International +61 2 6338 6077)
On campus
Bathurst
Session 1; Session 2
Undergraduate
4 years full-time on campus
NO
ATAR + criteria
Request course information
Call us on 1800 334 733
International (+61 2 6338 6077)
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Information about the BA (Communication - advertising) course offered by CSU in Bathurst, Australia.
I have been accepted into the Bachelor of Communication (Theatre/Media) at CSU Bathurst to commence in 2012. I am a film and theatre enthusiast who is keen to create my own works and collaborate on works with others in both forms of media. I believe my entry reflects not only my passion, creativity and skill in creative arts/media, but also reflects my excitement for the course I am to complete.
I will be attending Charles Sturt University to study a Bachelor of Agricultural Business Management.
After having studied at another university, I have found the support, encouragement and subject delivery at CSU to well and truly exceed my expectations.
"We believe business-to-business interactions are critical to enhance successful business practice. As a result, industry engagement is pivotal to the course. You will be exposed to business mentoring opportunities, networking, collaborative learning, and group learning with other businesses through clusters."
©2013 Charles Sturt University CRICOS 00005F (NSW), 01947G (VIC) and 02960B (ACT).
Prospective Student Inquiries
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info.csu can provide support and guidance to prospective students on everything you need to know on the University, courses, fees, accommodation, etc.
within Australia 1800 334 733
International + 61 2 6338 6077 Fax (02) 6338 6001

