Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) at Charles Sturt University

Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) BComm(Advertising) BBus(Mkt)

CSU’s Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) familiarises students with the key areas of the advertising and marketing industries.

Honours is available

About the course

There is an established relationship and natural synergy that exists between the advertising and marketing disciplines in the communications industry.

This four-year double degree gives students a broader marketing communication skillset over that of the respective single degrees due to the expanded selection of subjects available.

The course aims to provide a high level of practical, industry-based knowledge and skills in both disciplines, augmenting the student’s individual specialisation, be it in advertising or marketing.

Where it will take you

Today’s marketing communication professionals are expected to possess more than a superficial understanding of what the advertising and marketing processes are, as they invariably work closely together.

Depending on your specialisation, this course prepares you for employment in:

advertising agencies (creative, media, interactive)
the media (such as TV stations, radio stations, newspaper and magazine publishers)
the advertising departments within corporations and organisations
direct response, sales promotion and other consultancies
marketing companies
marketing divisions and departments within companies

Professionals teaching you

The course is taught by professionals with a comprehensive range of industry experience including Rod McCulloch, Brett Van Heekeren, David Maxwell and Anne Llewellynn.

Your course is recognised by industry

The course is accredited by the Media Federation of Australia and by the International Advertising Association (IAA). Students receive a Diploma in Marketing Communication from the IAA in addition to their Bachelor of Communication (Advertising)/Bachelor of Business (Marketing) double degree when they complete their studies.

The latest facilities

To ensure that students are experienced in using the equipment, technology and techniques found in the workplace, our facilities include:

on campus community radio station
online newsroom
satellite television room
multimedia production facilities
full-equipped computer labs
on campus student marketing communication/advertising agency

Hands-on experience

Students work with real clients on real projects to develop marketing strategies and produce comprehensive integrated marketing communication programs and campaigns in Kajulu Communications, the international award-winning on campus student marketing communications agency.

Practical experience

Internships of a minimum of four weeks are undertaken by final year students within major advertising and marketing companies. Longer term internships in the Asia/Pacific region, Europe and the US may also be competitively offered to final year students.

Graduation requirements

To graduate, students must satisfactorily complete 256 points. At the end of the program, students graduate with two separate awards, the Bachelor of Communication (Advertising) and the Bachelor of Business (Marketing).

Students who choose to transfer either to the Bachelor of Communication (Advertising) or to the specialisation in Marketing in the Bachelor of Business must satisfactorily complete 192 points in order to graduate from that award.

Note: Successful applicants may defer the first year of this course.

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