Honours is available
There is an established relationship and natural synergy that exists between the advertising and marketing disciplines in the communications industry.
This four-year double degree gives students a broader marketing communication skillset over that of the respective single degrees due to the expanded selection of subjects available.
The course aims to provide a high level of practical, industry-based knowledge and skills in both disciplines, augmenting the student’s individual specialisation, be it in advertising or marketing.
Today’s marketing communication professionals are expected to possess more than a superficial understanding of what the advertising and marketing processes are, as they invariably work closely together.
Depending on your specialisation, this course prepares you for employment in:
The course is taught by professionals with a comprehensive range of industry experience including Rod McCulloch, Brett Van Heekeren, David Maxwell and Anne Llewellynn.
The course is accredited by the Media Federation of Australia and by the International Advertising Association (IAA). Students receive a Diploma in Marketing Communication from the IAA in addition to their Bachelor of Communication (Advertising)/Bachelor of Business (Marketing) double degree when they complete their studies.
To ensure that students are experienced in using the equipment, technology and techniques found in the workplace, our facilities include:
Students work with real clients on real projects to develop marketing strategies and produce comprehensive integrated marketing communication programs and campaigns in Kajulu Communications, the international award-winning on campus student marketing communications agency.
Internships of a minimum of four weeks are undertaken by final year students within major advertising and marketing companies. Longer term internships in the Asia/Pacific region, Europe and the US may also be competitively offered to final year students.
To graduate, students must satisfactorily complete 256 points. At the end of the program, students graduate with two separate awards, the Bachelor of Communication (Advertising) and the Bachelor of Business (Marketing).
Students who choose to transfer either to the Bachelor of Communication (Advertising) or to the specialisation in Marketing in the Bachelor of Business must satisfactorily complete 192 points in order to graduate from that award.
Note: Successful applicants may defer the first year of this course.
| Study through | Bathurst |
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| Fee information | Australian & New Zealand students International students |
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| Admission rank cut-offs | ATAR + criteria |
| CRICOS registered | 051745C |
Choose your preferred method. Make note of the admission code as you will need this to complete your application. More information on application closing dates.
| Apply through UAC |
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| Apply online | International students Admission code:
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| Mail your application | International students |
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| Recruitment agent | International students |
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This course comprises 29 subjects including four core Bachelor of Communication (Advertising) subjects, nine Advertising specialisation subjects, seven core Bachelor of Business (Marketing) subjects and nine Marketing specialisation subjects.
An indicative course structure and enrolment pattern are available in the CSU Handbook.
To be admitted into the course, prospective students need to indicate their likelihood of success through:
Previous studies include:
NSW and interstate school leavers are normally selected on the basis of their Australian Tertiary Admissions Rank (ATAR) or interstate equivalent. You may also be admitted on the basis of a strong performance in subjects relevant to your course preferences.
Currently no secondary school subjects are prerequisites for admission to particular CSU courses however some courses assume a certain level of knowledge. This will be specified in the course information if applicable.
Applicants will be deemed to have sufficient English proficiency if they:
All other applicants must explicitly demonstrate proficiency.
Acceptable tests for English proficiency
Any of the following results, attained within the last two years, can be used to demonstrate English proficiency:
An applicant who does not otherwise meet the University’s requirements may be admitted on the recommendation of the Dean of the appropriate faculty.
You may also be admitted to a course based on other attainments and experience. These may include:
CSU places great emphasis on services to its students. It is a leader in the provision of online services and, in particular, the use of the internet in the support of teaching, administration and communications with students.
The online environment is so integrated into all aspects of student life and the learning experience at CSU that the University now assumes that all on campus and distance education students at CSU will have ongoing access to an internet connected computer capable of communicating with CSU online systems.
Students enrolled in Information Technology subjects (i.e. with an ITC subject code) may be required to have additional hardware and/or software that is deemed essential for the completion of the learning activities in that subject.
Prospective student interview/information sessions are scheduled for late November and early December. These discussions with the Course Coordinator are designed to ensure that you are fully informed on what your chosen course can provide. If you cannot attend an interview in person, we can arrange for a telephone interview at a time to suit.
Prospective students are also required to complete a questionnaire which is sent in October. Year 12 applicants are admitted on the basis of their NSW Universities Admission Index (UAI) or interstate equivalent, assessment of the questionnaire and, where applicable, an interview. The questionnaire and interview information is sent out to all UAC applicants.
Please complete the following questions and tasks as requested, clearly marking your name on all pages. Please note no material will be returned, therefore do not provide originals. You can also provide any other information that you think may be relevant to your application.
1. Which secondary school did you attend?
2. Have you undertaken any studies since leaving high school?
3. If you have completed the NSW Higher School Certificate, or its interstate equivalent, indicate: a) year/s attempted, b) TER (up to 1997)/UAI (from 1998).
Note: Provide photocopies of supporting evidence for questions 4, 5 and 6. Please do not send originals as material will not be returned.
4. Have you undertaken work experience relevant to the course you wish to study? If so, specify.
5. State briefly any other experience you have had in areas relevant to your preferred course.
6. State briefly any other information you think relevant to this application.
7. Non-school leaver applicants: please attach a curriculum vitae.
Applicants should attach any support materials they think will assist their application.
In no more than 500 words, tell us about yourself and why you are interested in a career in a specific area in the communication sector
Note: Remember to put your name, address and contact details on your essays.
For all inquiries about Charles Sturt University courses, please contact info.csu on:
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Telephone: 1800 334 733 (free call within Australia) |