Online Course Brochure
- The Course
- Course Structure
- Admission Requirements
- Additional Requirements
- Cost of Study
- How to Apply
- About the School
- CSU Contacts
Bachelor of Communication (Advertising) BComm(Advertising)
CSU’s Bachelor of Communication (Advertising) familiarises students with the key areas of the advertising industry.
Honours is available
About the course
The Bachelor of Communication (Advertising) has been recognised by the University as a Nationally Outstanding course.
The course familiarises students with the key areas of the advertising industry: research, strategy, client management, media, creative and production. The course is industry-based and practical with students developing practical skills.
Students work with real clients on real projects and extend their industry insight and understanding through an intense workshop and internship program.
Where it will take you
You can work in:
- advertising agencies (creative, media, digital and interactive)
- the media and media buying organisations
- advertising and market research companies
- direct response, sales promotion and other marketing consultancies
Course components
The Bachelor of Communication (Advertising) is made up of 24 subjects. You will study subjects in areas including: buyer behaviour, design, advertising creative, strategic planning, channel planning and purchasing, client management and international marketing.
Professionals teaching you
The course is taught by dedicated professionals with a wide range of industry experience including Rod McCulloch, Brett Van Heekeren, David Maxwell and Anne Llewellynn.
Your course is recognised by industry
This course is accredited by the Media Federation of Australia and the International Advertising Association (IAA). Students automatically receive a Diploma in Marketing Communications from the IAA in addition to their Bachelor of Communication (Advertising) when they complete the approved Marketing Communication elective sequence.
The latest facilities
To ensure that students are experienced using the equipment and techniques found in the workplace, our facilities include:
- on campus community radio station
- online newsroom
- television studio
- satellite television room
- multimedia production facilities
- fully-equipped computer labs
- on campus, fully-equipped marketing communication advertising agency
Hands-on experience
Students work with real clients on real projects to produce comprehensive advertising campaigns in Kajulu Communications, our award-winning on campus marketing communication agency.
Practical experience
Internships of a minimum of four weeks are undertaken by third-year students within major advertising and media agencies. Longer-term internships (from six weeks to six months) in Asia/Pacific, Europe and the USA may also be competitively offered to final year students.
Graduation requirements
To graduate, students must satisfactorily complete 192 points (normally equal to 24 subjects).
Note: Successful applicants may defer the first year of this course.
Further studies
An Honours year is available
Graduate comment
"I chose CSU because of the brilliant reputation of the course within the industry. The work experience students do gives you the edge to land a job with a top-notch organisation."
Sally Dear
CSU Graduate
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This online course brochure is for prospective students. If you are a currently enrolled student, please consult the Charles Sturt University handbook