Bachelor of Communication (Advertising)

What is this course about?

CSU's Bachelor of Communication (Advertising) prepares students for careers in a variety of key areas of the constantly evolving and dynamic advertising industry.

About the course

This internationally recognised and awarded advertising degree equips students with the research, strategic planning, client management, creative, media and channel communication skills needed to be effective in the competitive world of global advertising. Students engage with theory and practice, gaining extensive professional experience working in our on campus student advertising agency and industry partnered projects.

The course is industry-based with students developing strong practical skills.

Supplementary consultations

One of the unique things about CSU's Bachelor of Communication (Advertising) is the small class sizes, which allow intensive learning and interaction with your lecturers and fellow students, as well as the opportunity to work in our real life marketing communications agency, Kajulu Communications. This makes our course very practical with graduates in high demand. To give you the best opportunity to gain entry into the Bachelor of Communication (Advertising), CSU offers you the opportunity to undertake a supplementary course consultation as part of your application process. This gives you the chance to meet with the course lecturers and demonstrate your interest, enthusiasm and talent for this career area, as well as finding out more about the course, our excellent facilities and exceptional work placements.

Course components

The Bachelor of Communication (Advertising) is made up of 24 subjects. You will study subjects in areas including the advertising business, advertising creative, strategic planning, channel planning and purchasing, production and presentation, and client management.

Professionals teaching you

The course is taught by dedicated professionals with a wide range of industry experience with key elements of the course delivered with key industry partners.

Hands-on experience

Students work with real clients on real projects to produce comprehensive advertising campaigns in Kajulu Communications, our award-winning on campus marketing communication agency.

Practical experience

In addition to the on campus agency work, internships of a minimum of four weeks are undertaken by third-year students within major advertising and media agencies. Competitive sponsored internship places are also available.

Academic expectations

For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.