Bachelor of Communication (Advertising)

What is this course about?

CSU's Bachelor of Communication (Advertising) familiarises students with the key areas of the advertising industry.

CSU is launching new age Communication and Creative Industries programs from 2014. CSU has always been at the forefront of innovative and cutting edge delivery of communication and creative practices in Australia. The new programs recognise the changing industries and prepare students for the 21st Century and beyond. Current students will have the flexibility to graduate with their existing degrees or transfer to the new programs. More information about the new programs will be available online soon, or you can register an expression of interest.

About the course

The course familiarises students with the key areas of the advertising industry: research, strategy, client management, media, creative and production. The course is industry-based and practical with students developing practical skills.

Students work with real clients on real projects and extend their industry insight and understanding through an intense workshop and internship program.

Supplementary consultations

One of the unique things about CSU's Bachelor of Communication (Advertising) is the small class sizes, which allow intensive learning and interaction with your lecturers and fellow students, as well as the opportunity to work in our real life marketing communications agency, Kajulu Communications, not just watch the work being done. This makes our course very competitive. To give you the best opportunity to gain entry into the Bachelor of Communication (Advertising), CSU offers you the opportunity to undertake a supplementary consultation as part of your application process. This gives you the chance to meet with the course lecturers and demonstrate your interest, enthusiasm and talent for this career area, as well as finding out more about the course, our excellent facilities and exceptional work placements.

Course components

The Bachelor of Communication (Advertising) is made up of 24 subjects. You will study subjects in areas including: buyer behaviour, design, advertising creative, strategic planning, channel planning and purchasing, client management and international marketing.

Professionals teaching you

The course is taught by dedicated professionals with a wide range of industry experience including, Brett Van Heekeren, David Maxwell and Anne Llewellynn.

Hands-on experience

Students work with real clients on real projects to produce comprehensive advertising campaigns in Kajulu Communications, our award-winning on campus marketing communication agency.

Practical experience

Internships of a minimum of four weeks are undertaken by third-year students within major advertising and media agencies. Longer-term internships (from six weeks to six months) in Asia/Pacific, Europe and the USA may also be competitively offered to final year students.