Bachelor of Communication (Advertising)

The course consists of:

Six Elective Subjects

(Two of the following)
POL110 Australian History and Politics
POL210 Politics of Identity
POL305 Politics and the Media
LIT111 Texts and Meanings
LIT214 Australian Literature
LIT218 The Woman in Question in Nineteenth England and Australia
Plus
COM111 Professional Writing
COM130 Media Production & Presentation (16 credit points)
COM108 Video Production
CLT209 Media Languages and Cultures
or
COM340 Social Media

Eight Core Advertising Subjects

ADV203 Advertising Principles
ADV206 Principles of Channel Planning
ADV207 Channel Planning and Purchasing
ADV102 Advertising Regulations, Issues and Ethics
ADV310 Advertising Strategy & Campaign Planning
ADV313 Advertising Client Management
COM316 Advertising & PR Research
ADV314 Professional Advertising Practice (16)
ADV316 Advertising Fieldwork

Three Marketing Subjects

MKT110 Marketing Principles
MKT220 Buyer Behaviour
MKT260 International Marketing

One Design Subject

VPA101 Fundamentals of Design 1
or
COM112 Digital Media

Three Restricted Electives

ADV205 Advertising Creative
ADV211 Advertising Creative
ADV312 Advertising Portfolio

Subject to sessional availability, and at the discretion of the Course Coordinator, students may choose an elective sequence of three Public Relations subjects or three Management subjects or  media Sales in lieu of the advertising creative subjects ADV205 ADV211 and ADV312.

Restricted Electives

COM116 rinciples and Practices of Public Relations
COM215 Public Relations Processes
COM218 Organisational Communication
MGT100 rganisations and Management
MKT235 Brand Management
MKT310 Marketing Communications
COM233 Media Sales Communication
COM234 Media Sales Communication 2
COM236 Event Management

Enrolment pattern

Session 1

MKT110 Marketing Principles
COM111 Professional Writing
COM130 Media Production and Presentation (Commenced)
[ ] Elective (Politics or Literature)

Session 2

ADV203 Advertising Principles
COM130 Media Production and Presentation(Concluded)
VPA101 Fundamentals of Design 1
or
COM112 Digital Media
[ ] Elective (Politics or Literature)

Session 3

ADV206 Principles of Channel Planning
COM108 Video Production
MKT220 Buyer Behaviour
ADV205 Advertising Creative

Session 4

ADV207 Channel Planning & Purchasing
ADV102 Advertising Regulations, Issues & Ethics
CLT209 Media Languages and Cultures
or
COM340 Social Media
ADV211 Advertising Copywriting

Session 5

ADV310 Advertising Strategy and Management
ADV313 Advertising Client Management
COM316 Advertising and Public Relations
ADV312 Advertising Portfolio

Session 6

ADV314 Professional Advertising Practice (16)
ADV316 Advertising Fieldwork
MKT260 International Marketing

Articulation

Students may articulate into the Bachelor of Arts (Communication - Advertising) course having completed diplomas in advertising and/or marketing communication at TAFE or private institutions. International students may also articulate with appropriate diploma-level qualifications from international institutions where an articulation agreement exists. In this instance, students must achieve a satisfactory English standard (IELTS Band 6; TOEFL 550).

Articulation agreements

Credit arrangements exist with international institutions where we have established articulation agreements. In the main, proficiency credits to the value of 128 credit points, or the equivalent of two years full-time study, are provided to international students who have satisfactorily completed a diploma or advanced diploma in advertising or marketing communications.

On a case-by-case basis, proficiency credits may be granted to students to enter at an earlier stage. In this instance, students may receive a maximum of 64 credit points, the equivalent of one year full time study.

Professional recognition

The Bachelor Communication (Advertising) course is accredited by the International Advertising Association. Graduates who complete a minimum of 80 hours of marketing studies included with the advertising subjects are eligible to receive the additional award: The International Advertising Association Diploma in Marketing Communications.

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http://www.csu.edu.au/courses/undergraduate/communication_advertising

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At a glance

Study Mode

On campus

Where

Bathurst

When

Session 1; Session 2

Level

Undergraduate

Duration

3 years full-time on campus

International?

NO

Indicative ATAR

ATAR + criteria

How to apply

Admission code/s

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    Information about the BA (Communication - advertising) course offered by CSU in Bathurst, Australia.

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