Online Course Brochure
For enrolment in 2009

Course structure

The course consists of:

Core subjects

Advertising subjects
ADV102 Advertising Regulation Issues and Ethics
ADV203 Principles of Advertising
ADV206 Principles of Channel Planning
ADV207 Channel Planning and Purchasing
ADV310 Advertising Strategy and Campaign Planning
ADV313 Advertising Client Management
ADV315 Professional Advertising Practice (24 points)
COM316 Advertising and Public Relations Research

Marketing subjects
MKT110 Marketing Principles
MKT220 Buyer Behaviour
MKT260 International Marketing

Design subject
VPA101 Fundamentals of Design 1

Restricted Electives
ADV213 The Creative Process (16 points)
ADV312 Advertising Portfolio

Or, subject to sessional availability, and at the discretion of the Course Coordinator, students may choose an elective sequence of three Public Relations subjects or three Management subjects in lieu of the creative subjects ADV213 (16 points) and ADV312.

COM116 Principles and Practices of Public Relations
COM215 Public Relations Processes
COM218 Organisational Communication
or
MGT100 Organisations and Management
HRM210 Human Resource Management
MGT320 Managing Change

Elective subjects
Two from:
POL110 Australian History and Politics
POL210 Politics of Identity
POL305 Politics and the Media
or
LIT111 Texts and Meanings
LIT214 Australian Literature
LIT218 The 'Woman Question' in 19th Century England and America

and the following:
CLT209 Media Languages and Cultures
COM111 Professional Writing
COM130 Media Production and Presentation (16 points)
COM108 Video Production

Enrolment pattern

Session 1
COM111 Professional Writing
COM130 Media Production and Presentation (16 points commenced)
MKT110 Marketing Principles
[          ] Elective (Politics or Literature)

Session 2
ADV203 Principles of Advertising
COM130 Media Production and Presentation (completed)
VPA101 Fundamentals of Design 1
[          ] Elective (Politics or Literature)

Session 3
ADV206 Principles for Channel Planning
ADV213 The Creative Process (16 points commenced)
COM108 Video Production
MKT220 Buyer Behaviour

Session 4
ADV102 Advertising Regulation Issues and Ethics
ADV207 Channel Planning and Purchasing
ADV213 The Creative Process (completed)
CLT209 Media Languages and Cultures

Session 5
ADV310 Advertising Strategy and Campaign Planning
ADV312 Advertising Portfolio
ADV313 Advertising Client Management
COM316 Advertising and Public Relations Research

Session 6
ADV315 Professional Advertising Practice (24 points)
MKT260 International Marketing

 

top of page ^