The Bachelor of Communication (Advertising) has been recognised by the University as a Nationally Outstanding course.
The course familiarises students with the key areas of the advertising industry: research, strategy, client management, media, creative and production. The course is industry-based and practical with students developing practical skills.
Students work with real clients on real projects and extend their industry insight and understanding through an intense workshop and internship program.
You can work in:
The Bachelor of Communication (Advertising) is made up of 24 subjects. You will study subjects in areas including: buyer behaviour, design, advertising creative, strategic planning, channel planning and purchasing, client management and international marketing.
The course is taught by dedicated professionals with a wide range of industry experience including Rod McCulloch, Brett Van Heekeren, David Maxwell and Anne Llewellynn.
This course is accredited by the Media Federation of Australia and the International Advertising Association (IAA). Students automatically receive a Diploma in Marketing Communications from the IAA in addition to their Bachelor of Communication (Advertising) when they complete the approved Marketing Communication elective sequence.
To ensure that students are experienced using the equipment and techniques found in the workplace, our facilities include:
Students work with real clients on real projects to produce comprehensive advertising campaigns in Kajulu Communications, our award-winning on campus marketing communication agency.
Internships of a minimum of four weeks are undertaken by third-year students within major advertising and media agencies. Longer-term internships (from six weeks to six months) in Asia/Pacific, Europe and the USA may also be competitively offered to final year students.
To graduate, students must satisfactorily complete 192 points (normally equal to 24 subjects).
Note: Successful applicants may defer the first year of this course.
An Honours year is available
"I chose CSU because of the brilliant reputation of the course within the industry. The work experience students do gives you the edge to land a job with a top-notch organisation."
Sally Dear
CSU Graduate
| Study through | Bathurst |
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| Fee information | Australian & New Zealand students International students |
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| Admission rank cut-offs | ATAR + criteria |
| CRICOS registered | 012009C |
Choose your preferred method. Make note of the admission code as you will need this to complete your application. More information on application closing dates.
| Apply through UAC |
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| Apply online | International students Admission code:
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| Mail your application | International students |
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| Recruitment agent | International students |
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The Bachelor of Communication (Advertising) consists of core subjects in Advertising, Marketing and Design and a sequence of elective subjects.
An indicative course structure and enrolment pattern are available in the CSU Handbook.
To be admitted into the course, prospective students need to indicate their likelihood of success through:
Previous studies include:
NSW and interstate school leavers are normally selected on the basis of their Australian Tertiary Admissions Rank (ATAR) or interstate equivalent. You may also be admitted on the basis of a strong performance in subjects relevant to your course preferences.
Currently no secondary school subjects are prerequisites for admission to particular CSU courses however some courses assume a certain level of knowledge. This will be specified in the course information if applicable.
Applicants will be deemed to have sufficient English proficiency if they:
All other applicants must explicitly demonstrate proficiency.
Acceptable tests for English proficiency
Any of the following results, attained within the last two years, can be used to demonstrate English proficiency:
An applicant who does not otherwise meet the University’s requirements may be admitted on the recommendation of the Dean of the appropriate faculty.
You may also be admitted to a course based on other attainments and experience. These may include:
CSU places great emphasis on services to its students. It is a leader in the provision of online services and, in particular, the use of the internet in the support of teaching, administration and communications with students.
The online environment is so integrated into all aspects of student life and the learning experience at CSU that the University now assumes that all on campus and distance education students at CSU will have ongoing access to an internet connected computer capable of communicating with CSU online systems.
Students enrolled in Information Technology subjects (i.e. with an ITC subject code) may be required to have additional hardware and/or software that is deemed essential for the completion of the learning activities in that subject.
CSU provides interview/information sessions for prospective students in late November/early December. These sessions allow discussion with the Course Coordinator to ensure that you are fully informed on what your closen courses are provide you. If you cannot attend an interview/session in person, we can arrange for a telephone interview at a time to suit.
Year 12 applicants are admitted on the basis of their NSW Universities Admission Index (UAI) or interstate equivalent, completion of a simple questionnaire, and, where possible, the interview discussion. A simple questionnaire is sent to you in October.
Please complete in your own handwriting, clearly marking your name on all of the following questions and tasks as requested. Please note no material will be returned, therefore do not provide originals. You can also provide any other information that you think may be relevant to your application.
1. Which secondary school did you attend?
2. Have you undertaken any studies since leaving high school?
3. If you have completed the NSW Higher School Certificate, or its interstate equivalent, indicate:
a) year/s attempted, b) TER (up to 1997)/UAI (from 1998)/ATAR (from 2009).
Note: Provide photocopies of supporting evidence for questions 4, 5 and 6. Please do not send originals as material will not be returned.
4. Have you undertaken work experience relevant to the course you wish to study? If so, specify.
5. State briefly any other experience you have had in areas relevant to your preferred course.
6. State briefly any other information you think relevant to this application.
7. Non-school leaver applicants: please attach a curriculum vitae (CV).
Applicants should attach any support materials they think will assist their application.
We'd also like to know a little about you and your thoughts on the career you seek to study for.
In no more than 500 words, tell us about yourself and why you are interested in a career in a specific area in the communication sector.
Note: Remember to put your name, address and contact details on your essays.
For all inquiries about Charles Sturt University courses, please contact info.csu on:
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Telephone: 1800 334 733 (free call within Australia) |