The Bachelor of Arts (Communication – Advertising) course has been recognised by the University as a Nationally Outstanding course.
The course familiarises students with the key areas of the advertising industry: research, strategy, client management, media, creative and production. The course is industry-based and practical with students developing practical skills.
Students work with real clients on real projects and extend their industry insight and understanding through an intense workshop and internship program.
You can work in:
The Bachelor of Arts (Communication – Advertising) course is made up of 24 subjects. You will study subjects in areas including: buyer behaviour, design, advertising creative, strategic planning, channel planning and purchasing, client management and international marketing.
The course is taught by dedicated professionals with a wide range of industry experience including Rod McCulloch and Brett Van Heekeren.
This courses is accredited by the International Advertising Association (IAA). Students automatically receive a Diploma in Marketing Communications from the IAA in addition to their Bachelor of Arts (Communication - Advertising) if they complete the approved Marketing elective sequence.
To make sure you are experienced using the equipment and techniques found in the workplace, our facilities include:
Students work with real clients on real projects to produce comprehensive advertising campaigns in Kajulu Communications, our award-winning on campus marketing communication agency.
Internships of a minimum of four weeks are undertaken by third-year students within major advertising and media agencies. Longer-term internships (from six weeks to six months) in Asia/Pacific, Europe and the USA may also be competitively offered to third-year students.
To graduate, students must satisfactorily complete 192 points (normally equal to 24 subjects).
An Honours year is available
"I chose CSU because of the brilliant reputation of the course within the industry. The work experience students do gives you the edge to land a job with a top-notch organisation."
Sally Dear
Bachelor of Arts (Communication - Advertising)
| Study through | Bathurst |
| Study mode and normal course duration | 3 years full-time on campus |
| Course code | 211207 |
| Fees |
Commonwealth supported place |
| Session available | February (Semester basis) |
| Apply through | UAC |
| UAI cut-offs | UAI + criteria |
| Study through | Bathurst |
| Study mode and normal course duration | 3 years full-time - onshore (within Australia) |
| Course code | CRICOS code: 012009C Program code: 1419AD |
| Fees | Onshore - see fee list |
| Session available | February (Semester basis) |
| Apply through | CSU International Admissions |
| UAI cut-offs | N/A |
The course consists of:
Advertising subjects
ADV102 Advertising Regulation Issues and Ethics
ADV203 Principles of Advertising
ADV206 Principles of Channel Planning
ADV207 Channel Planning and Purchasing
ADV310 Advertising Strategy and Campaign Planning
ADV313 Advertising Client Management
ADV315 Professional Advertising Practice (24 points)
COM316 Advertising and Public Relations Research
Marketing subjects
MKT110 Marketing Principles
MKT220 Buyer Behaviour
MKT260 International Marketing
Design subject
VPA101 Fundamentals of Design 1
Restricted Electives
ADV213 The Creative Process (16 points)
ADV312 Advertising Portfolio
Or, subject to sessional availability, and at the discretion of the Course Coordinator, students may choose an elective sequence of three Public Relations subjects or three Management subjects in lieu of the creative subjects ADV213 (16 points) and ADV312.
COM116 Principles and Practices of Public Relations
COM215 Public Relations Processes
COM218 Organisational Communication
or
MGT100 Organisations and Management
HRM210 Human Resource Management
MGT320 Managing Change
Elective subjects
Two from:
POL110 Australian History and Politics
POL210 Politics of Identity
POL305 Politics and the Media
or
LIT111 Texts and Meanings
LIT214 Australian Literature
LIT218 The 'Woman Question' in 19th Century England and America
and the following:
CLT209 Media Languages and Cultures
COM111 Professional Writing
COM130 Media Production and Presentation (16 points)
COM108 Video Production
Session 1
COM111 Professional Writing
COM130 Media Production and Presentation (16 points commenced)
MKT110 Marketing Principles
[ ] Elective (Politics or Literature)
Session 2
ADV203 Principles of Advertising
COM130 Media Production and Presentation (completed)
VPA101 Fundamentals of Design 1
[ ] Elective (Politics or Literature)
Session 3
ADV206 Principles for Channel Planning
ADV213 The Creative Process (16 points commenced)
COM108 Video Production
MKT220 Buyer Behaviour
Session 4
ADV102 Advertising Regulation Issues and Ethics
ADV207 Channel Planning and Purchasing
ADV213 The Creative Process (completed)
CLT209 Media Languages and Cultures
Session 5
ADV310 Advertising Strategy and Campaign Planning
ADV312 Advertising Portfolio
ADV313 Advertising Client Management
COM316 Advertising and Public Relations Research
Session 6
ADV315 Professional Advertising Practice (24 points)
MKT260 International Marketing
To be admitted into the course, prospective students need to indicate their likelihood of success through:
Previous studies include:
NSW and interstate school leavers are normally selected on the basis of their Universities Admissions Index (UAI) or interstate equivalent. You may also be admitted on the basis of a strong performance in subjects relevant to your course preferences.
Currently no secondary school subjects are prerequisites for admission to particular CSU courses however some courses assume a certain level of knowledge. This will be specified in the course information if applicable.
Applicants will be deemed to have sufficient English proficiency if they:
All other applicants must explicitly demonstrate proficiency.
Acceptable tests for English proficiency
Any of the following results, attained within the last two years, can be used to demonstrate English proficiency:
An applicant who does not otherwise meet the University’s requirements may be admitted on the recommendation of the Dean of the appropriate faculty.
You may also be admitted to a course based on other attainments and experience. These may include:
CSU places great emphasis on services to its students. It is a leader in the provision of online services and, in particular, the use of the internet in the support of teaching, administration and communications with students.
The online environment is so integrated into all aspects of student life and the learning experience at CSU that the University now assumes that all on campus and distance education students at CSU will have ongoing access to an internet connected computer capable of communicating with CSU online systems.
Students enrolled in Information Technology subjects (i.e. with an ITC subject code) may be required to have additional hardware and/or software that is deemed essential for the completion of the learning activities in that subject.
Prospective students will ideally be available to attend an interview in late November or early December. The interview is in reality an informative discussion with the course coordinator to ensure you are fully informed on what the course may provide you. If you cannot attend an interview in person, we can arrange for a telephone interview at a time to suit.
Year 12 applicants are admitted on the basis of their NSW Universities Admission Index (UAI) or interstate equivalent, completion of a simple questionnaire, and the interview discussion.
The questionnaire is sent out in October. Following is an example of the questionnaire:
Please complete in your own handwriting, clearly marking your name on all of the following questions and tasks as requested. Please note no material will be returned, therefore do not provide originals. You can also provide any other information that you think may be relevant to your application.
1. Which secondary school did you attend?
2. Have you undertaken any studies since leaving high school?
3. If you have completed the NSW Higher School Certificate, or its interstate equivalent, indicate:
a) year/s attempted, b) TER (up to 1997)/UAI (from 1998).
Note: Provide photocopies of supporting evidence for questions 4, 5 and 6. Please do not send originals as material will not be returned.
4. Have you undertaken work experience relevant to the course you wish to study? If so, specify.
5. State briefly any other experience you have had in areas relevant to your preferred course.
6. Give the names and positions of any people in the communication industry who could support your application.
7. State briefly any other information you think relevant to this application.
8. Non-school leaver applicants: please attach a curriculum vitae.
Applicants should attach any support materials they think will assist their application.
Now we'd like to know a little about you and your thoughts on the career you seek to study for.
Please write one 200-400 word essay on the following topic:
Tell us about
yourself and why you are interested in a career in a specific area in
the communication sector
Note: Remember to put your name, address and contact details on your essays.
For all inquiries about Charles Sturt University courses, please contact info.csu on:
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Telephone: 1800 334 733 (free call within Australia) |