Bachelor of Communication (Commercial Radio)

The course consists of the following:

Core Subjects

ADV102 Advertising Regulation Issues and Ethics
ADV203 Principles of Advertising
ADV206 Principles of Channel Planning
ADV207 Channel Planning and Purchasing
ADV310 Advertising Strategy and Campaign Planning
COM111 Professional Writing
COM112 Digital Media
COM113 Commercial Radio Industry
COM130 Media Production and Presentation (16 points)
COM233 Media Sales Communication
COM234 Media Sales Communication 2
COM235 Media Promotions Project
COM236 Event Management
COM316 Advertising and PR Research
COM337 Radio Workshop (24 points)
COM340 Social Media
MKT110 Marketing Principles
MKT220 Buyer Behaviour

Communication Electives

Students choose one of the following sequences:

ADV213 The Creative Process (16 points)
ADV312 Advertising Portfolio
OR
COM116 Principles of Public Relations
JRN101 Newswriting
OR
ADV205 Advertising Creative
COM215 Public Relations Processes

Enrolment pattern

Full-time

Session 1 (Autumn)

COM113 Commercial Radio Industry
COM111 Professional Writing
COM130 Media Production Presentation (commenced)
MKT110 Marketing Principles

Session 2 (Spring)

ADV203 Advertising Principles
COM130 Media Production Presentation (completed)
MKT220 Buyer Behaviour
COM112 Digital Media

Session 3 (Autumn)

ADV206 Principles of Channel Planning
COM233 Media Sales Communication 1
COM340 Social Media
Communication Elective 1

Session 4 (Spring)

ADV102 Advertising Ethics and Regulations
COM234 Media Sales Communication 2
ADV207 Channel Planning and Purchasing
Communication Elective 2

Session 5 (Autumn)

ADV310 Advertising Strategy and Campaign Planning
COM316 Advertising and PR Research
COM235 Media Promotions Project
Communication Elective 3

Session 6 (Spring)

COM337 Radio Workshop (24 points)
COM236 Event Management

Communication Elective - choose one of the following sequence

ADV213 The Creative Process (16 points)
ADV312 Advertising Portfolio

or

COM116 Principles of Public Relations
JRN101 Newswriting

or

ADV205 Advertising Creative
COM215 Public Relations Processes

Professional recognition

Commercial Radio Australia (CRA) formerly known as Federation of Australian Radio Broadcasters (FARB).

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Enquiry information

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(International +61 2 6338 6077)

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http://www.csu.edu.au/courses/undergraduate/communication_commercial_radio

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At a glance

Study Mode

On campus

Where

Bathurst

When

Session 1

Level

Undergraduate

Duration

3 years full-time on campus

International?

NO

Indicative ATAR

ATAR + criteria

How to apply

Admission code/s

  • Speak to a student recruitment advisor
  • Free call

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