This course is under review and may change. Please contact info.csu for further information.
Session 1
COM111 Professional Writing
COM113 Commercial Radio Industry
COM130 Media
Production Presentation (commenced)
MKT110 Marketing Principles
Session 2
ADV203 Advertising Principles
COM130 Media Production Presentation (completed)
MKT220 Buyer
Behaviour
VPA101 Fundamentals of Design 1
Session 3
ADV206 Principles
of Channel Planning
COM233 Media
Sales Communication 1
MKT235 Brand Management
[ ] Communication Elective 1
Session 4
ADV102 Advertising
Ethics and Regulations
ADV207 Channel
Planning and Purchasing
COM234 Media Sales Communication 2
[ ] Communication
Elective 2
Session 5
ADV310 Advertising Strategy and Campaign Planning
COM316 Advertising and Public Relations Research
COM235 Media Promotions Project
[ ] Communication Elective 3
Session 6
COM236 Event Management
COM337 Radio Workshop (24 points)
ADV213 The Creative Process (16 points)
ADV312 Advertising Portfolio
or
COM116 Principles of Public Relations
JRN101 Newswriting or ADV205 Advertising Creative
COM215 Public Relations Processes