Online Course Brochure
For enrolment in 2009

Course structure

This course is under review and may change. Please contact info.csu for further information.

Session 1
COM111 Professional Writing
COM113 Commercial Radio Industry
COM130 Media Production Presentation (commenced)
MKT110 Marketing Principles

Session 2
ADV203 Advertising Principles
COM130 Media Production Presentation (completed)
MKT220 Buyer Behaviour
VPA101 Fundamentals of Design 1

Session 3
ADV206 Principles of Channel Planning
COM233 Media Sales Communication 1
MKT235 Brand Management
[          ] Communication Elective 1

Session 4
ADV102 Advertising Ethics and Regulations
ADV207 Channel Planning and Purchasing 
COM234 Media Sales Communication 2
[          ] Communication Elective 2

Session 5
ADV310 Advertising Strategy and Campaign Planning
COM316 Advertising and Public Relations Research
COM235 Media Promotions Project
[          ] Communication Elective 3

Session 6
COM236 Event Management
COM337 Radio Workshop (24 points)

Communication electives - choose one of the following sequence

ADV213 The Creative Process (16 points)
ADV312 Advertising Portfolio
or
COM116 Principles of Public Relations
JRN101 Newswriting or ADV205 Advertising Creative
COM215 Public Relations Processes

 

 

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