Honours is available
This course is designed to prepare the future sales representatives, promotions managers and copywriters of the industry.
The emphasis of the course is upon radio as a marketing medium so students undertake subjects in marketing, advertising, sales, promotions management, and commercial radio industry studies.
Graduates will understand the role of marketing and audience research, the creative and planning elements of radio advertising, and the sales and promotions functions of commercial radio practitioners.
Graduates will be prepared for entry level positions in sales, promotions and copywriting in commercial radio stations.
The commercial radio context within which the course is set provides graduates with a unique set of promotional communication skills, making them highly employable within the commercial radio industry.
The Commercial Radio course is made up of 22 subjects, including a one semester placement in a radio station. Students will study subjects in the four key areas of advertising, sales, promotions, and radio industry studies, in addition to an elective stream allowing students to build a professional focus in either creativity or promotional communication. All professional subjects include some engagement with industry partners and situations.
The course is taught by dedicated professionals and guest lecturers with a wide range of industry experience.
The course is the only university degree program of its kind in Australia that is developed and supported by Commercial Radio Australia. The course is also supported by Australia's largest marketing research company, Nielsen Media, who provide software analysis programs, research data, guest lecturers and industry training.
To make sure you are experienced using the equipment and techniques found in the workplace, our facilities include:
Students have an active engagement with local commercial stations, particularly 2BS/BROCK, as well as the University's on campus station where students are encouraged to take an active role in its day to day functions. Many of the professional subjects include tasks to be undertaken in partnership with local radio stations and businesses.
The practical emphasis of the course is reinforced by a compulsory internship that places students in the workplace for the final semester of their course. These internships will be taken with commercial radio stations throughout Australia.
To graduate, students must satisfactorily complete 192 points (22 subjects).
An Honours year is available
"It's given me a really strong overview of the industry from management to promotions, advertising and sales so I really understand how it all works and what each department is going through"
Danielle Johns
VEGA 95.3fm
| Study through | Bathurst |
| Study mode and normal course duration | 3 years full-time on campus |
| Course code | 211227 |
| Fees |
Commonwealth supported place |
| Session available | February (Semester basis) |
| Apply through | UAC |
| UAI cut-offs | UAI + criteria |
| Study through | Bathurst |
| Study mode and normal course duration | 3 years full-time - onshore (within Australia) |
| Course code | CRICOS code: 036164E Program code: 1419CR |
| Fees | Onshore - see fee list |
| Session available | February (Semester basis) |
| Apply through | CSU International Admissions |
| UAI cut-offs | N/A |
This course is under review and may change. Please contact info.csu for further information.
Session 1
COM111 Professional Writing
COM113 Commercial Radio Industry
COM130 Media
Production Presentation (commenced)
MKT110 Marketing Principles
Session 2
ADV203 Advertising Principles
COM130 Media Production Presentation (completed)
MKT220 Buyer
Behaviour
VPA101 Fundamentals of Design 1
Session 3
ADV206 Principles
of Channel Planning
COM233 Media
Sales Communication 1
MKT235 Brand Management
[ ] Communication Elective 1
Session 4
ADV102 Advertising
Ethics and Regulations
ADV207 Channel
Planning and Purchasing
COM234 Media Sales Communication 2
[ ] Communication
Elective 2
Session 5
ADV310 Advertising Strategy and Campaign Planning
COM316 Advertising and Public Relations Research
COM235 Media Promotions Project
[ ] Communication Elective 3
Session 6
COM236 Event Management
COM337 Radio Workshop (24 points)
ADV213 The Creative Process (16 points)
ADV312 Advertising Portfolio
or
COM116 Principles of Public Relations
JRN101 Newswriting or ADV205 Advertising Creative
COM215 Public Relations Processes
To be admitted into the course, prospective students need to indicate their likelihood of success through:
Previous studies include:
NSW and interstate school leavers are normally selected on the basis of their Universities Admissions Index (UAI) or interstate equivalent. You may also be admitted on the basis of a strong performance in subjects relevant to your course preferences.
Currently no secondary school subjects are prerequisites for admission to particular CSU courses however some courses assume a certain level of knowledge. This will be specified in the course information if applicable.
Applicants will be deemed to have sufficient English proficiency if they:
All other applicants must explicitly demonstrate proficiency.
Acceptable tests for English proficiency
Any of the following results, attained within the last two years, can be used to demonstrate English proficiency:
An applicant who does not otherwise meet the University’s requirements may be admitted on the recommendation of the Dean of the appropriate faculty.
You may also be admitted to a course based on other attainments and experience. These may include:
CSU places great emphasis on services to its students. It is a leader in the provision of online services and, in particular, the use of the internet in the support of teaching, administration and communications with students.
The online environment is so integrated into all aspects of student life and the learning experience at CSU that the University now assumes that all on campus and distance education students at CSU will have ongoing access to an internet connected computer capable of communicating with CSU online systems.
Students enrolled in Information Technology subjects (i.e. with an ITC subject code) may be required to have additional hardware and/or software that is deemed essential for the completion of the learning activities in that subject.
Prospective students must be available to attend an interview late November or early December. Prospective students are also required to complete a questionnaire which is set in October.
Year 12 applicants are admitted on the basis of their NSW Universities Admission Index (UAI) or interstate equivalent, assessment of the questionnaire and interview. This information is sent out to all UAC applicants in October.
Following is an example of the Questionnaire:
Please complete in your own handwriting, clearly marking your name on all of the following questions and tasks as requested. Please note no material will be returned, therefore do not provide originals. You can also provide any other information that you think may be relevant to your application.
1. Which secondary school did you attend?
2. Have you undertaken any studies since leaving high school?
3. If you have completed the NSW Higher School Certificate, or its interstate equivalent, indicate:
Note: Provide photocopies of supporting evidence for questions 4, 5 and 6. Please do not send originals as material will not be returned.
4. Have you undertaken work experience relevant to the course you wish to study? If so, specify.
5. State briefly any other experience you have had in areas relevant to your preferred course.
6. Give the names and positions of any people in the communication industry who could support your application.
7. State briefly any other information you think relevant to this application.
8. Non-school leaver applicants: please attach a curriculum vitae.
Applicants should attach copies of any support materials they think will assist their application.
Please write one 200-400 word essay on the following topic:
Tell us about yourself and why you are interested in a career in a specific
area in the communication sector
All Commercial Radio applicants write an essay on:
Note: Remember to put your name, address and contact details on your essays.
For all inquiries about Charles Sturt University courses, please contact info.csu on:
 |
Telephone: 1800 334 733 (free call within Australia) |