Bachelor of Communication (Public Relations)

What is this course about?

CSU's Bachelor of Communication (Public Relations) covers planning and management and the implementation of communication strategies for a variety of organisations.

CSU is launching new age Communication and Creative Industries programs from 2014. CSU has always been at the forefront of innovative and cutting edge delivery of communication and creative practices in Australia. The new programs recognise the changing industries and prepare students for the 21st Century and beyond. Current students will have the flexibility to graduate with their existing degrees or transfer to the new programs. More information about the new programs will be available online soon, or you can register an expression of interest.

About the course

Diverse, fascinating and challenging careers are available to graduates of this course. Workshops, case studies and projects in the core subjects cover planning and management of communication strategies for a variety of organisations, as well as crisis and issues management, writing for organisations, communication audits, media relations and communication campaigns are some of the subjects covered by the course.

Supplementary consultations

One of the unique things about CSU's Bachelor of Communication (Public Relations) is we have small class sizes, which allow intensive learning and interaction with your lecturers and fellow students as well as the opportunity to gain practical experience working in small teams with real clients, not just watch the work being done. This makes our course very competitive. To give you the best opportunity to gain entry to the Bachelor of Communication (Public Relations), CSU offers you the opportunity to undertake a supplementary consultation as part of your application process. This gives you the chance to meet with the course lecturers and demonstrate your interest, enthusiasm and talent for this career area as well as finding out more about the course, our excellent facilities and exceptional work placements.

Course components

The Public Relations course is the equivalent of 24 subjects and there is also an extensive industry internship program in the final year. You will study subjects in areas including: organisations and management, community, government and international communication, media, ethics and public policy, public relations processes and newswriting, and crisis management. There are also subjects that provide students with practical experience with community groups.

Hands-on experience

Exercises, case studies and projects in the core subjects cover planning and management of communication strategies, ensuring graduates have a portfolio of work that demonstrates a high level of expertise.

Practical experience

Recent additions to the course structure provide students with the opportunity to work in teams on real projects in the Bathurst-Orange-Oberon region to gain valuable experience prior to their internship.

Students complete internships of four weeks with major public relations firms and corporate public affairs offices to equip them with practical, useable skills developed while working with real clients on real projects.