Bachelor of Communication (Public Relations)

The proposed course consists of a core of 16 subjects (160 points), and four restricted electives (32 points).

Core subjects

CLT209 Media Languages and Cultures
COM111 Professional Writing
COM115 Media Audiences and Public Opinion
COM116 Principles and Practices of Public Relations
COM130 Media Production and Presentation (16 points)
COM215 Public Relations Processes
COM218 Organisational Communication
COM232 Strategic Public Relations Practice
COM313 Crisis and Issues Management
COM316 Advertising and Public Relations Research
COM318 Public Affairs
COM319 Media Ethics and Public Policy
COM339 Strategic and International Public Relations (16 points)
JRN101 Newswriting
COM236 Event Management
COM312Public Relations Internship (8 Points)
COM320 Professional Public Relations Communication Practice (16 credit points).

Students choose four subjects from the discipline areas listed below. Students may select subjects in another discipline with the approval of the Course Coordinator.

Communication

ADV203 Advertising Principles
ADV206 Principles of Channel Planning
COM108 Video Production
COM213 On-Camera Performance
COM340 Social Media
ACT110 Masked Theatre

Marketing and Management

MGT100 Organisations and Management
MGT290 Project Management
MKT110 Marketing Principles
MKT220 Buyer Behaviour
MKT310 Promotions Management

Literature

LIT111 Texts and Meaning
LIT214 Australian Literature
LIT218 'The Woman Question' in 19th Century England and America
LIT303 The English Novel from Austen to Lawrence

Politics

POL110 Australian History and Politics
POL210 Politics of Identity
POL212Global Politics and Culture
POL305 Politics and the Media

Sociology/Psychology

SOC101 Introductory Sociology
PSY111 Psychology for Health Services

Enrolment pattern

Session 1

COM111 Professional Writing and Desktop Publishing
COM116 Principles and Practices of Public Relations
COM130 Media Production and Presentation (commenced) (16 points)
[ ] Restricted Elective

Session 2

JRN101 Newswriting
COM130 Media Production and Presentation (completed) (16 points)
COM115 Media Audiences and Public Opinion
[ ] Restricted Elective

Session 3

COM316 Advertising and Public Relations Research
COM215 Public Relations Processes
COM236 Event Management
[ ] Restricted Elective

Session 4

CLT209 Media Languages and Culture
COM218 Organisational Communication
COM339 Strategic and International Public Relations (16 points)

Session 5

COM313 Public Relations Issues Management
COM319 Media Ethics and Public Policy
COM232 Strategic Public Relations Practice
[ ] Restricted Elective

Session 6

COM318 Public Affairs
COM312 Public Relations Internship (8 credit points)
COM320 Professional Public Relations Communication Practice (16 credit points)

Articulation agreements

There are no implications in the modification for institutional articulation agreements.

Professional recognition

The course is accredited by the Public Relations Institute of Australia (PRIA).

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http://www.csu.edu.au/courses/undergraduate/communication_public_relations

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At a glance

Study Mode

On campus

Where

Bathurst

When

Session 1

Level

Undergraduate

Duration

3 years full-time on campus

International?

NO

Indicative ATAR

ATAR + criteria

How to apply

Admission code/s

  • Speak to a student recruitment advisor
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