Bachelor of Business (Marketing) at Charles Sturt University

Bachelor of Business (Marketing) BBus(Mkt)

CSU’s Bachelor of Business (Marketing) equips graduates for a career in marketing management.

About the course

This specialisation equips you for a career in marketing management. As a graduate you will be educated to respond to the needs of Australian industry and commerce, particularly in the areas of strategy development, innovation and international marketing.

International students may study this specialisation through CSU regional campuses or the CSU Study Centre Sydney or Melbourne.

Where will it take you

You will be prepared for positions in marketing including product/brand management, marketing research, advertising and sales.

The main responsibilities of the marketing management function include:

market analysis
marketing system evaluation
marketing strategy development
financial planning and budgeting
marketing program development and implementation
marketing evaluation and control
staff management
new product development.

Graduation requirements

To graduate, students must satisfactorily complete 192 point s (24 subjects). These subjects are a combination of core subjects, specialisation subjects and electives.

All distance education students are required to have access to a personal computer (IBM PC or compatible) and spreadsheet software capable of reading Excel and/or Lotus 1-2-3 files. Further information on CSU's internet policy is available under Admission Requirements.

Further study

Meritorious students may apply for acceptance in to the Bachelor of Business (Honours) program.

top of page ^

Ask a question about this course.

For answers to common inquiries, please read the Frequently Asked Questions page.