Bachelor of Business (Marketing)

What is this course about?

CSU's Bachelor of Business (Marketing) equips graduates for a career in marketing management.

Marketing managers launch products, develop and maintain a brand's image and formulate marketing and communication plans to generate, maintain and increase existing business. This course is designed to give graduates the practical skills and theoretical grounding to develop a career in marketing. The focus will be on creativity, communication, financial management, digital media, business studies, market analysis, and project planning and management skills.

As a graduate you will be educated to respond to the needs of Australian industry and commerce, particularly in the areas of strategy development, innovation and international marketing.

The general aim of the Bachelor of Business is to provide the formal educational requirements for students in order that they may function competently in professional, specialist and managerial positions in private or public practice, commerce, industry and the public sector.

The Bachelor of Business (Marketing) teaches you about the integrated processes used to determine what products or services may be of interest to customers, the strategies to use in sales, communications and business development, and the techniques that are used to build strong customer relationships and create value for customers, stakeholders and for businesses themselves.

Throughout history, marketing has changed considerably in conjunction with consumer tastes.  In the past, marketing practice tended to be seen as a creative industry involving mainly advertising, distribution and selling. These days, the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics and data analysis, economics, social anthropology, neuroscience and advances in information technology and the profession is now widely recognised as a science.

In the Bachelor of Business (Marketing) you will study a range of interesting topics including internet marketing, consumer behaviour, market research techniques and strategies, branding and marketing management and, through your three workplace learning subjects, you will have the opportunity to gain first-hand experience in what actually happens with marketing in an organisation while you undertake your business placement.

Workplace learning

Industry requires graduates who are better equipped for the workplace and students are looking for greater flexibility in subjects studied while retaining the ability to specialise in core discipline areas.

Three workplace learning subjects provide students with the opportunity to undertake a business placement in each of the three full-time years of study (or part-time equivalent).  The expectations and outcomes associated with these subjects increases each year (for example, the length of placement will increase from 35 hours in Year 1, to 70 hours in Year 2, and 120 hours in Year 3).  Placements may occur in practicum blocks or a dedicated regular time through the session. Students will be expected to make a meaningful contribution that will benefit the business and the student's key employability skills.  The focus of each of the workplace learning subjects will be the nexus between theory (what the student will be learning in their studies) and practice (what actually happens in the workplace).

There may be ancillary costs associated with your workplace learning subject (for example, travel costs to reach the workplace). These costs may vary depending on the location of the work placement.

Work placements are not available to international students due to current Australian Government visa regulations.

Flexible offering

This course is available by distance education or on campus at Albury, Bathurst and at the CSU Study Centres in Sydney and Melbourne. It can be studied both full and part-time and has a minimum full- time duration of six sessions.

The degree is programmed over sessions 1 and 2 with a number of subjects offered in session 3 allowing students to fast track their degree if desired.

International students may study the Bachelor of Business (Marketing) through CSU regional campuses in Bathurst and Albury or the CSU Study Centre Sydney or Melbourne. An intake in Session 3 is available for Study Centres only.

While this course does not articulate with other courses, students who wish to terminate their study at an earlier stage may be eligible to receive one of three lower level awards, the Associate Degree in Business Studies, University Certificate in Business, or the University Certificate in Business Studies.

Students will be eligible to graduate with the award Associate Degree in Business Studies (AssocDegBusStud) if they have completed 128 points in the Bachelor of Business, of which at least 88 points must be business or business related subjects, thus meeting the requirements of the Associate Degree.

Students will be eligible to graduate with the award University Certificate in Business Studies (UnivCertBusStud) if they have completed 64 points in the Bachelor of Business, of which at least 48 points must be business or business related subjects, thus meeting the requirements of the University Certificate. However, the students must meet the University Certificate criteria (i.e. no credit granted in the course) to be able to exit with the award.

Students in the Bachelor of Business programs may use the University Certificate in Business as an exit point should they decide to withdraw from the Bachelor of Business Studies or Bachelor of Business program. However, the students must meet the University Certificate in Business criteria (i.e. complete the three core subjects plus five of the available foundation subjects and no credit granted in the course) to be able to exit with the award.