Bachelor of Business (Marketing)

What is this course about?

CSU's Bachelor of Business (Marketing) equips graduates for a career in marketing management.

Marketing managers launch products, develop and maintain a brand's image and formulate marketing and communication plans to generate, maintain and increase existing business. This course is designed to give graduates the practical skills and theoretical grounding to develop a career in marketing.

CSU's Bachelor of Business (Marketing) teaches the integrated processes used to determine what products or services may be of interest to customers, the strategies to use in sales, communications and business development, and the techniques that are used to build strong customer relationships and create value for customers, stakeholders and businesses themselves.

As a graduate, you will be educated to respond to the needs of industry and commerce, particularly in the areas of branding, international marketing, marketing research, marketing communications and strategic marketing.

Why study this degree?

The flexibility of the course offers the opportunity for students to select additional subjects that would help realise their career aspirations or meet specific industry needs. Three workplace learning subjects designed to facilitate integration between university learning and practice in a real work context further ensure that graduates are highly sought after by employers.

Discover more reasons to study this degree

Find out where this course can take you

Course structure

The course comprises 24 subjects - three core, 12 specialisation and nine elective subjects.

If you select a prescribed set of subjects within your nine electives, you can complete a Joint Study in another discipline area (e.g. Finance, Human Resource Management, Information Systems, Management, Psychology, Sociology) which will be included on your testamur.

An intake in Session 3 is available for students at the CSU Study Centres only.

More information on the course structure

Graduation requirements

To graduate with the Bachelor of Business (Marketing), students must complete 192 points at pass level or better. These subjects are a combination of core subjects, specialisation subjects and electives.

Students in the Bachelor of Business programs may use the Diploma of Business Studies as an exit point should they decide to terminate their studies at an earlier stage. However, students must meet the Diploma of Business Studies criteria.

Academic expectations

For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.

Why this degree?

Workplace learning

Industry requires graduates who are equipped for the workplace and students are looking for greater flexibility in subjects studied while retaining the ability to specialise in core discipline areas.

Three workplace learning subjects provide students with the opportunity to undertake a business placement in each of the three years of full-time study (or part-time equivalent). The expectations and outcomes associated with these subjects increase each year (for example, the length of placement will increase from 35 hours in Year 1, to 70 hours in Year 2, and 120 hours in Year 3).  Placements may occur in practicum blocks or a dedicated regular time through the session. Students will be expected to make a meaningful contribution that will benefit the business. The focus of each of the workplace learning subjects will be the nexus between theory (what the student will be learning in their studies) and practice (what actually happens in the workplace).

There may be ancillary costs associated with your workplace learning subject (for example, travel costs to reach the workplace). These costs may vary depending on the location of the work placement and are the responsibility of the student.

Work placements are not available to international students due to current Australian Government visa regulations.

Flexible offering

This course is available by distance education or on campus at Albury-Wodonga and Bathurst campuses. It can be studied both full-time and part-time and has a minimum full-time duration of six sessions.

The degree is programmed over Sessions 1 and 2 with a number of subjects offered in Session 3 allowing students to fast-track their degree if desired.

International students may study the Bachelor of Business (Marketing) through CSU regional campuses in Albury-Wodonga and Bathurst or CSU Study Centre Sydney or Melbourne. An intake in Session 3 is available for CSU Study Centres only.

Joint Studies

A principal advantage of the Bachelor of Business (Marketing) is the opportunity to specialise in a second area. Referred to as a Joint Study, students may choose specialisations from a range of business and non-business areas. Students should consult the Course Administrative Assistant or Course Director for further information.

Credit

CSU has a large number of standard credit packages for TAFE and other institutions.

Students who have studied and successfully completed relevant subjects at other universities or educational institutions may apply for credit for those subjects when applying to CSU. Credit will be granted for subjects that are equivalent in content and standard, at the discretion of the Course Director.

More information about credit and pathways.

Admission requirements

To be admitted into the course, prospective students need to indicate their likelihood of success through:

1. previous studies, and
2. other attainments and experience.

Previous studies

Previous studies include:

• the NSW Higher School Certificate or interstate /overseas equivalent;
• the International Baccalaureate Diploma;
• a completed or part completed course of a university, college of advanced education or other accredited tertiary institution;
• a completed or part completed course of a TAFE college or other accredited post-secondary institution (including TAFE Tertiary Preparation Certificate);
• an approved Foundation Studies program certificate;
• completion of undergraduate subjects as an Associate Student with the University or through another University, or Open Universities Australia.

NSW and interstate school leavers are normally selected on the basis of their Australian Tertiary Admissions Rank (ATAR) or interstate equivalent. You may also be admitted on the basis of a strong performance in subjects relevant to your course preferences.

Currently no secondary school subjects are prerequisites for admission to particular CSU courses however some courses assume a certain level of knowledge. This will be specified in the course information if applicable.

English language proficiency

The University has minimum requirements for English language proficiency prior to entry to our courses. Some courses also have a requirement for a higher entry or exit level of English proficiency. More information on English language requirements.

Attainment and experience

You may also be admitted to a course based on other attainments and experience. These may include:

• voluntary or paid work experience;
• performance in tests and examinations conducted by professional recognised bodies;
• participation in continuing education programs and/or staff development programs conducted by adult education agencies, consultancies, professional bodies or employers;
• completion of the Special Tertiary Admissions Test (STAT).

Internet access

CSU places great emphasis on services to its students. It is a leader in the provision of online services and, in particular, the use of the internet in the support of teaching, administration and communications with students.

The online environment is so integrated into all aspects of student life and the learning experience at CSU that the University now assumes that all on campus and distance education students at CSU will have ongoing access to an internet connected computer capable of communicating with CSU online systems.

Students enrolled in Information Technology subjects (i.e. with an ITC subject code) may be required to have additional hardware and/or software that is deemed essential for the completion of the learning activities in that subject.

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This course is available to commence study in

Session 1; Session 2; Session 3 (Study Centre Only)