Bachelor of Business (Marketing)

What is this course about?

CSU's Bachelor of Business (Marketing) equips graduates for a career in marketing management.

Marketing managers launch products, develop and maintain a brand's image and formulate marketing and communication plans to generate, maintain and increase existing business. This course is designed to give graduates the practical skills and theoretical grounding to develop a career in marketing.

The Bachelor of Business (Marketing) teaches the integrated processes used to determine what products or services may be of interest to customers, the strategies to use in sales, communications and business development, and the techniques that are used to build strong customer relationships and create value for customers, stakeholders and businesses themselves.

As a graduate, you will be educated to respond to the needs of industry and commerce, particularly in the areas of branding, international marketing, marketing research, marketing communications and strategic marketing.

Why do this Degree?

The Bachelor of Business (Marketing) teaches you about the integrated processes used to determine what products or services may be of interest to customers, the strategies to use in sales, communications and business development, and the techniques that are used to build strong customer relationships and create value for customers, stakeholders and for businesses themselves.

Throughout history, marketing has changed considerably in conjunction with consumer tastes.  In the past, marketing practice tended to be seen as a creative industry involving mainly advertising, distribution and selling. These days, the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics and data analysis, economics, social anthropology, neuroscience and advances in information technology and the profession is now widely recognised as a science.

In the Bachelor of Business (Marketing) you will study a range of interesting topics including internet marketing, consumer behaviour, market research techniques and strategies, branding and marketing management and, through your three workplace learning subjects, you will have the opportunity to gain first-hand experience in what actually happens with marketing in an organisation while you undertake your business placement.

Workplace learning

Industry requires graduates who are better equipped for the workplace and students are looking for greater flexibility in subjects studied while retaining the ability to specialise in core discipline areas.

Three workplace learning subjects provide students with the opportunity to undertake a business placement in each of the three full-time years of study (or part-time equivalent).  The expectations and outcomes associated with these subjects increases each year (for example, the length of placement will increase from 35 hours in Year 1, to 70 hours in Year 2, and 120 hours in Year 3).  Placements may occur in practicum blocks or a dedicated regular time through the session. Students will be expected to make a meaningful contribution that will benefit the business and the student's key employability skills.  The focus of each of the workplace learning subjects will be the nexus between theory (what the student will be learning in their studies) and practice (what actually happens in the workplace).

There may be ancillary costs associated with your workplace learning subject (for example, travel costs to reach the workplace). These costs may vary depending on the location of the work placement.

Work placements are not available to international students due to current Australian Government visa regulations.

Flexible offering

This course is available by distance education or on campus at Albury-Wodonga or Bathurst campuses, and international students can choose to study at the CSU Study Centres in Sydney and Melbourne. It can be studied both full-time and part-time and has a minimum full-time duration of six sessions.

The degree is programmed over sessions 1 and 2 with a number of subjects offered in session 3 allowing students to fast track their degree if desired.

International students may study the Bachelor of Business (Marketing) through CSU regional campuses in Albury-Wodonga and Bathurst or the CSU Study Centre Sydney or Melbourne. An intake in Session 3 is available for CSU Study Centres only.

While this course does not articulate with other courses, students who wish to terminate their study at an earlier stage may be eligible to receive one of three lower level awards, the Associate Degree in Business Studies, University Certificate in Business, or the University Certificate in Business Studies.

Students will be eligible to graduate with the award Associate Degree in Business Studies (AssocDegBusStud) if they have completed 128 points in the Bachelor of Business, of which at least 88 points must be business or business related subjects, thus meeting the requirements of the Associate Degree.

Students will be eligible to graduate with the award University Certificate in Business Studies (UnivCertBusStud) if they have completed 64 points in the Bachelor of Business, of which at least 48 points must be business or business related subjects, thus meeting the requirements of the University Certificate. However, the students must meet the University Certificate criteria (i.e. no credit granted in the course) to be able to exit with the award.

Students in the Bachelor of Business programs may use the University Certificate in Business as an exit point should they decide to withdraw from the Bachelor of Business Studies or Bachelor of Business program. However, the students must meet the University Certificate in Business criteria (i.e. complete the three core subjects plus five of the available foundation subjects and no credit granted in the course) to be able to exit with the award.

Academic expectations

For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject outlines and in course materials.

Credit

University Certificate in Business
Students are not entitled to credit in this course as the University does not allow credit in University Certificate courses.

Bachelor of Business (with specialisations)
The Faculty has a large number of standard credit packages for TAFE and other institutions.

Students who have studied and successfully completed relevant subjects at other universities or educational institutions may apply for credit for those subjects when applying to CSU courses. Credit will be granted for subjects, which are equivalent in content and standard, at the discretion of the Course Director.

Further information in regard to credit may be found at http://www.csu.edu.au/apply/credit

Admission requirements

To be admitted into the course, prospective students need to indicate their likelihood of success through:

1. previous studies, and
2. other attainments and experience.

Previous studies

Previous studies include:

• the NSW Higher School Certificate or interstate /overseas equivalent;
• the International Baccalaureate Diploma;
• a completed or part completed course of a university, college of advanced education or other accredited tertiary institution;
• a completed or part completed course of a TAFE college or other accredited post-secondary institution (including TAFE Tertiary Preparation Certificate);
• an approved Foundation Studies program certificate;
• completion of undergraduate subjects as an Associate Student with the University or through another University, or Open Universities Australia.

NSW and interstate school leavers are normally selected on the basis of their Australian Tertiary Admissions Rank (ATAR) or interstate equivalent. You may also be admitted on the basis of a strong performance in subjects relevant to your course preferences.

Currently no secondary school subjects are prerequisites for admission to particular CSU courses however some courses assume a certain level of knowledge. This will be specified in the course information if applicable.

English language proficiency

Applicants will be deemed to have sufficient English proficiency if they:

• have completed all their formal studies in one or more of the following countries; or
• were born in one of the following countries and have completed at least one qualification in one of those countries; or
• have completed senior secondary study or at least one year of full-time University study in one of the following countries: American Samoa, Australia, Canada, Fiji, Ireland, Kenya, New Zealand, Papua New Guinea, Singapore, Solomon Islands, South Africa, United Kingdom, USA, Zambia
  or
• have successfully completed one year of full-time (or part-time equivalent) post-secondary study at an affiliate institution of the University, with English as the medium of instruction and assessment.

All other applicants must explicitly demonstrate proficiency.

Acceptable tests for English proficiency

Any of the following results, attained within the last two years, can be used to demonstrate English proficiency:

• an Academic IELTS (International English Language Testing System) overall score of at least 6.0, and with no score below 5.5;
• a TOEFL (Test of English as a Foreign Language) paper-based score of 550 and TWE of 5.0;
• a TOEFL computer-based score of 213 and Essay Rating of 5;
• a TOEFL internet-based score of 80 for undergraduate and postgraduate coursework programs, and 90 for postgraduate research candidates with a minimum score of 25 in the writing section.
• a Combined Universities Admission Test (CULT) overall score of at least 65;
• a C pass in English at the GCE 'A' level examinations in either Singapore or the United Kingdom;
• completion of the International Baccalaureate diploma with English A2 at higher or sub. Level;
• a C pass in 'Use of English' in the Hong Kong Advanced Level Examination (HKALE);
• completion of the UNSW Foundation Studies Certificate with a C pass in 'Use of English';
• completion of an AQF Certificate IV (including English for Academic Purposes);
• successful completion of at least one year of study in a course at Associate Diploma or Diploma level on the Register of Australian Tertiary Education;
• a score of 155 in the verbal component of the STAT test;
• a Pass grade in the Uniworld English College English for Tertiary Entrance course; or
• IRI Diploma of English.

An applicant who does not otherwise meet the University's requirements may be admitted on the recommendation of the Dean of the appropriate faculty.

Attainment and experience

You may also be admitted to a course based on other attainments and experience. These may include:

• voluntary or paid work experience;
• performance in tests and examinations conducted by professional recognised bodies;
• participation in continuing education programs and/or staff development programs conducted by adult education agencies, consultancies, professional bodies or employers;
• completion of the Special Tertiary Admissions Test (STAT).

Internet access

CSU places great emphasis on services to its students. It is a leader in the provision of online services and, in particular, the use of the internet in the support of teaching, administration and communications with students.

The online environment is so integrated into all aspects of student life and the learning experience at CSU that the University now assumes that all on campus and distance education students at CSU will have ongoing access to an internet connected computer capable of communicating with CSU online systems.

Students enrolled in Information Technology subjects (i.e. with an ITC subject code) may be required to have additional hardware and/or software that is deemed essential for the completion of the learning activities in that subject.

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