Bachelor of Business (Marketing)

Core

ECO130 Business Economics
MGT100 Organisations & Management
MGT230 Ethics, Sustainability & Culture

Specialisation

BUS110 Workplace Learning 1
BUS220 Workplace Learning 2
BUS370 Workplace Learning 3
QBM117 Business Statistics
MKT110 Marketing & Society
MKT220 Buyer Behaviour
MKT230 Market Research
MKT340 Strategic Marketing Management

plus at least four (4) from
MKT235 Brand Management
MKT240 Market Analysis
MKT260 International Marketing
MKT310 Marketing Communications
MKT335 Marketing of Services
MKT336 B2B Marketing
MKT350 Product Innovation Management

Electives

Students must choose nine (9) electives either by:

• Completing a joint study in another discipline area which will be included on the testamur, and adding the number of electives needed to bring the total number of subjects to 24; or by
• Selecting nine (9) electives. An elective is any undergraduate subject offered by Charles Sturt University provided prerequisites and enrolment restrictions have been met.

Note that at least four (4) electives must be Business or Business related subjects.

Students must ensure that there are no more than twelve (12) level one subjects in their degree. Students must also ensure that they complete a minimum of five (5) level three subjects in their degree. The level of a subject is designated by the first digit in the subject code, e.g. MGT100 is a level one subject.

Joint Studies

Students may also undertake a joint study, aprescribed set of subjects taken from a discipline other than the chosen specialisation. Students are then able to use the title of the joint study in conjunction with the specialisation (e.g. Bachelor of Business (Management/Finance).

• Joint Study disciplines

Enrolment pattern

Full time suggested study sequence

Session 1

MGT100 Organisations & Management
MKT110 Marketing & Society
2 x Level 1 electives (suggested):
ACC100 Accounting 1
ITC105 Communication & Information Management
LAW110 Business Law

Session 2

BUS110 Workplace Learning 1
ECO130 Business Economics
MGT230 Ethics, Sustainability & Culture
QBM117 Business Statistics

Session 3

BUS220 Workplace Learning 2
MKT230 Market Research
2 x Electives

Session 4

MKT220 Buyer Behaviour
1 x Elective
2 x Specialisation subjects from:
MKT235 Brand Management
MKT240 Market Analysis
MKT260 International Marketing
MKT335 Marketing of Services
MKT310 Marketing Communications
MKT336 B2B Marketing
MKT350 Product Innovation Management

Session 5

2 x Electives
2 x Specialisation subjects from:
MKT235 Brand Management
MKT240 Market Analysis
MKT260 International Marketing
MKT335 Marketing of Services
MKT310 Marketing Communications
MKT336 B2B Marketing
MKT350 Product Innovation Management

Session 6

BUS370 Workplace Learning 3
MKT340 Strategic Marketing Management
2 x Electives

Part time suggested study sequence

Session 1

MGT100 Organisations & Management
MKT110 Marketing & Society

Session 2

BUS110 Workplace Learning 1
ECO130 Business Economics

Session 3

2 x Level 1 elective (suggested):
ACC100 Accounting 1
ITC105 Communication & Information Management
LAW110 Business Law

Session 4

MGT230 Ethics, Sustainability & Culture
QBM117 Business Statistics

Session 5

BUS220 Workplace Learning 2
MKT230 Market Research

Session 6

1 x Elective
1 x Specialisation subject from:
MKT235 Brand Management
MKT240 Market Analysis
MKT260 International Marketing

Session 7

MKT220 Buyer Behaviour
1 x Specialisation subject from:
MKT235 Brand Management
MKT240 Market Analysis
MKT260 International Marketing
MKT335 Marketing of Services
MKT310 Marketing Communications
MKT336 B2B Marketing
MKT350 Product Innovation Management

Session 8

1 x Elective
1 x Specialisation subject from:
MKT235 Brand Management
MKT240 Market Analysis
MKT260 International Marketing
MKT335 Marketing of Services
MKT310 Marketing Communications
MKT336 B2B Marketing
MKT350 Product Innovation Management

Session 9

1 x Elective
1 x Specialisation subject from:
MKT235 Brand Management
MKT240 Market Analysis
MKT260 International Marketing
MKT335 Marketing of Services
MKT310 Marketing Communications
MKT336 B2B Marketing
MKT350 Product Innovation Management

Session 10

BUS370 Workplace Learning 3
1 x Elective

Session 11

2 x Electives

Session 12

MKT340 Strategic Marketing Management
1 x Elective

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