Online Course Brochure
- The Course
- Course Structure
- Admission Requirements
- Additional Requirements
- Cost of Study
- How to Apply
- About the School
- CSU Contacts
Course structure
As well as the core subjects and electives (see Bachelor of Business), you must complete the following subjects for the Marketing specialisation:
MKT220 Buyer Behaviour
MKT230 Marketing Research
MKT235 Brand Management
MKT240 Market Analysis
MKT260 International Marketing
MKT310 Integrated Marketing Communications
MKT335 Marketing of Services
MKT336 B2B Marketing
MKT340 Strategic Marketing Management
MKT350 Product Innovation Management