Bachelor of Business (Marketing) at Charles Sturt University ::

Bachelor of Business (Marketing) BBus(Mkt)

CSU’s Bachelor of Business (Marketing) course equips graduates for a career in marketing management.

About the course

This specialisation equips you for a career in marketing management. As a graduate you will be educated to respond to the needs of Australian industry and commerce, particularly in the areas of strategy development, innovation and international marketing.

International students may study this specialisation through CSU regional campuses or the CSU Study Centre Sydney or Melbourne.

Where will it take you

You will be prepared for positions in marketing including product/brand management, marketing research, advertising and sales.

The main responsibilities of the marketing management function include:

market analysis
marketing system evaluation
marketing strategy development
financial planning and budgeting
marketing program development and implementation
marketing evaluation and control
staff management
new product development.

Graduation requirements

To graduate, students must satisfactorily complete 192 point s (24 subjects). These subjects are a combination of core subjects, specialisation subjects and electives.

All distance education students are required to have access to a personal computer (IBM PC or compatible) and spreadsheet software capable of reading Excel and/or Lotus 1-2-3 files. Further information on CSU's internet policy is available under Admission Requirements.

Further study

Meritorious students may apply for acceptance in to the Bachelor of Business (Honours) program.

Bachelor of Business (Marketing)

Enrolment details

Australian & New Zealand students

Study through	Albury-Wodonga, Bathurst
Study mode and normal course duration	3 years full-time on campus 6 years part-time on campus 6 years distance education
Course code	Full-time Albury-Wodonga: 212201: UAC 13741: VTAC Bathurst: 212207 Part-time Albury-Wodonga: KBOQ Bathurst: KBPQ Distance education EBAM
Fees	Commonwealth supported place
Session available	February/July (Semester basis)
Apply through	UAC / VTAC - full-time on campus study CSU Admissions Office - part-time or distance education study
UAI cut-offs	65.00

International students

Study through	Albury-Wodonga, Bathurst, CSU Study Centres - Sydney and Melbourne
Study mode and normal course duration	3 years full-time at Albury-Wodonga, Bathurst and Study Centres - onshore (within Australia) 6 years distance education - offshore
Course code	CRICOS codes: 006177D (Albury-Wodonga, Bathurst) 045873A (Study Centre Sydney) 058825B (Study Centre Melbourne) Program code: 2401MK
Fees	Onshore - please see fees list Offshore - please see fees list
Session available	February/July (Semester basis) CSU Study Centres - February/July/November
Apply through	CSU International Admissions

Admission Requirements

To be admitted into the course, prospective students need to indicate their likelihood of success through:

previous studies
and
other attainments and experience.

Previous studies

Previous studies include:

the NSW Higher School Certificate or interstate /overseas equivalent;
the International Baccalaureate Diploma;
a completed or part completed course of a university, college of advanced education or other accredited tertiary institution;
a completed or part completed course of a TAFE college or other accredited post-secondary institution (including TAFE Tertiary Preparation Certificate);
an approved Foundation Studies program certificate;
completion of undergraduate subjects as an Associate Student with the University or through another University, or Open Universities Australia.

NSW and interstate school leavers are normally selected on the basis of their Universities Admissions Index (UAI) or interstate equivalent. You may also be admitted on the basis of a strong performance in subjects relevant to your course preferences.

Currently no secondary school subjects are prerequisites for admission to particular CSU courses however some courses assume a certain level of knowledge. This will be specified in the course information if applicable.

English language proficiency

Applicants will be deemed to have sufficient English proficiency if they:

have completed all their formal studies in one or more of the following countries; or
were born in one of the following countries and have completed at least one qualification in one of those countries; or
have completed senior secondary study or at least one year of full-time University study in one of the following countries: American Samoa, Australia, Canada, Fiji, Ireland, Kenya, New Zealand, Papua New Guinea, Singapore, Solomon Islands, South Africa, United Kingdom, USA, Zambia
or
have successfully completed one year of full-time (or part-time equivalent) post-secondary study at an affiliate institution of the University, with English as the medium of instruction and assessment.

All other applicants must explicitly demonstrate proficiency.

Acceptable tests for English proficiency

Any of the following results, attained within the last two years, can be used to demonstrate English proficiency:

a TOEFL (Test of English as a Foreign Language) paper-based score of 550 and TWE of 5.0;
a TOEFL Internet-based score of 80 for undergraduate and postgraduate coursework programs, and 90 for postgraduate research candidates with a minimum score of 25 in the writing section.
a TOEFL computer-based score of 213 and Essay Rating of 5;
an Academic IELTS (International English Language Testing System) overall score of at least 6.0, and with no score below 5.5;
a Combined Universities Admission Test (CULT) overall score of at least 65;
a C pass in English at the GCE ‘A’ level examinations in either Singapore or the United Kingdom;
completion of the International Baccalaureate diploma with English A2 at higher or sub. Level;
a C pass in ‘Use of English’ in the Hong Kong Advanced Level Examination (HKALE);
completion of the UNSW Foundation Studies Certificate with a C pass in ‘Use of English’;
completion of an AQF Certificate IV (including English for Academic Purposes);
successful completion of at least one year of study in a course at Associate Diploma or Diploma level on the Register of Australian Tertiary Education;
a score of 155 in the verbal component of the STAT test;
a Pass grade in the Uniworld English College English for Tertiary Entrance course; or
IRI Diploma of English.

An applicant who does not otherwise meet the University’s requirements may be admitted on the recommendation of the Dean of the appropriate faculty.

Attainment and experience

You may also be admitted to a course based on other attainments and experience. These may include:

voluntary or paid work experience;
performance in tests and examinations conducted by professional recognised bodies;
participation in continuing education programs and/or staff development programs conducted by adult education agencies, consultancies, professional bodies or employers;
completion of the Special Tertiary Admissions Test (STAT).

Internet access

CSU places great emphasis on services to its students. It is a leader in the provision of online services and, in particular, the use of the internet in the support of teaching, administration and communications with students.

The online environment is so integrated into all aspects of student life and the learning experience at CSU that the University now assumes that all on campus and distance education students at CSU will have ongoing access to an internet connected computer capable of communicating with CSU online systems.

Students enrolled in Information Technology subjects (i.e. with an ITC subject code) may be required to have additional hardware and/or software that is deemed essential for the completion of the learning activities in that subject.