Bachelor of Business (Marketing)

Why this degree?

Workplace learning

Industry requires graduates who are equipped for the workplace and students are looking for greater flexibility in subjects studied while retaining the ability to specialise in core discipline areas.

Three workplace learning subjects provide students with the opportunity to undertake a business placement in each of the three years of full-time study (or part-time equivalent). The expectations and outcomes associated with these subjects increase each year (for example, the length of placement will increase from 35 hours in Year 1, to 70 hours in Year 2, and 120 hours in Year 3).  Placements may occur in practicum blocks or a dedicated regular time through the session. Students will be expected to make a meaningful contribution that will benefit the business. The focus of each of the workplace learning subjects will be the nexus between theory (what the student will be learning in their studies) and practice (what actually happens in the workplace).

There may be ancillary costs associated with your workplace learning subject (for example, travel costs to reach the workplace). These costs may vary depending on the location of the work placement and are the responsibility of the student.

Work placements are not available to international students due to current Australian Government visa regulations.

Flexible offering

This course is available by distance education or on campus at Albury-Wodonga and Bathurst campuses. It can be studied both full-time and part-time and has a minimum full-time duration of six sessions.

The degree is programmed over Sessions 1 and 2 with a number of subjects offered in Session 3 allowing students to fast-track their degree if desired.

International students may study the Bachelor of Business (Marketing) through CSU regional campuses in Albury-Wodonga and Bathurst or CSU Study Centre Sydney or Melbourne. An intake in Session 3 is available for CSU Study Centres only.

Joint Studies

A principal advantage of the Bachelor of Business (Marketing) is the opportunity to specialise in a second area. Referred to as a Joint Study, students may choose specialisations from a range of business and non-business areas. Students should consult the Course Administrative Assistant or Course Director for further information.