Online Course Brochure
For enrolment in 2010

Course structure

The course consists of 24 subjects, each of 8 point value.  There are no electives or minors. Students undertaking the course by distance education will normally take two subjects per session.

Students will follow the distance enrolment pattern below, unless they have received credits from other studies.

Session 1
COM111 Professional Writing
COM116 Principles and Practices of Public Relations

Session 2
JRN112 Principles of Journalism
MKT110 Marketing Principles

Session 3
ADV203 Principles of Advertising
COM115 Media Audiences and Public Opinion

Session 4
JRN101 Newswriting
MGT100 Organisations and Management

Session 5
COM215 Public Relations Processes
COM319 Media Ethics and Public Policy

Session 6
COM316 Advertising and Public Relations Research
MKT220 Buyer Behaviour

Session 7
ADV204 Advertising Media
ADV205 Advertising Creative

Session 8
COM218 Organisational Communication
VPA105 Digital Publishing and Typography

Session 9
ADV310 Advertising Strategy
COM313 Public Relations Issues Management

Session 10
COM318 Public Affairs
COM338 Public Relations Specialisations

Session 11
ADV211 Advertising Copywriting
MKT325 Internet Marketing

Session 12
COM236 Event Management
MKT260 International Marketing

 

 

top of page ^