Bachelor of Media Communication

What is this course about?

CSU's Bachelor of Media Communication offers core subjects in technical and creative areas of media communication as well the opportunity to specialise.

This is a professional communication degree available by distance education. The degree offers core subjects in technical and creative areas of media communication plus the opportunity to specialise according to your professional interests.

You will study core subjects in the following areas:

Media communication and globalisation, visual communication, fundamentals of design, production planning, professional writing, introduction to digital imaging, digital media, visual communication, media ethics and public policy, project management, media audiences and public opinion, directing information programs.

In addition you will choose two of the following minor sequences:

Graphic design, advertising, journalism, marketing, media production, public relations and organisational communication.

The course uses online technologies to achieve a high-level of interactivity in particular subjects, and promotes small group work through the use of online communication.

Students completing the degree will have:

• acquired professional, craft and research skills in media and communication
• developed an understanding of the impact of technological change on professional communication, particularly in relation to online technologies
• understood the legal and ethical issues facing media and communication practitioners in their areas of professional activity
• gained knowledge of a variety of theoretical frameworks, research methods and techniques that can be applied to professional practice
• developed skills in using digital equipment and software related to professional specialisations of journalism, advertising, public relations, graphic design, multimedia or photography
• understood the professional routines, expectations and client relationships involved in these communication specialisations
• understood the impact of changing media and communication technologies on social, cultural, economic and political issues
  and
• developed appropriate research skills to equip them for lifelong learning.

Academic expectations

For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.