Bachelor of Communication (Public Relations) / Bachelor of Business Studies

What is this course about?

CSU'S Bachelor of Communication (Public Relations) / Bachelor of Business Studies equips graduates for the planning and management of communication strategies for a variety of organisations.

About the course

Diverse, fascinating and challenging careers are available to graduates of this course. Workshops, case studies and projects in the core subjects cover planning and management of communication strategies for a variety of organisations, as well as crisis and issues management, writing for organisations, communication audits, media relations and communication campaigns are some of the subjects covered by the course.

You will become acquainted with the substance of business so that you can aspire to accept responsibility and learn to manage technical and organisational change. It will also provide you with skills that will help you become an effective manager, able to understand the needs of colleagues, apply technology, and have an extensive knowledge of the political, economic and social environment.

Supplementary consultations

One of the unique things about CSU's Bachelor of Communication (Public Relations) / Bachelor of Business Studies is we have small class sizes, which allow intensive learning and interaction with your lecturers and fellow students, as well as the opportunity to work in small groups on projects with real clients, not just watch the work being done. This makes our course very competitive. To give you the best opportunity to gain entry into the Bachelor of Communication (Public Relations) / Bachelor of Business Studies, CSU offers you the opportunity to undertake a supplementary consultation as part of your application process. This gives you the chance to meet with the course lecturers and demonstrate your interest, enthusiasm and talent for this career area as well as finding out more about the course, our excellent facilities and exceptional work placements.

Hands-on experience

Case studies and projects in the core subjects cover planning and management of communication strategies, ensuring graduates are provided with a portfolio of work that demonstrates a high level of expertise.

Practical experience

Recent additions to the course structure provide students with the opportunity to work in teams on real projects in the Bathurst-Orange-Oberon region to gain valuable experience prior to their internship.

Students complete internships of four weeks with major public relations firms and corporate public affairs offices to equip them with practical, useable skills developed while working with real clients on real projects.

Academic expectations

For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.