Bachelor of Communication (Public Relations) / Bachelor of Business Studies

The course consists of 20 core subjects (equivalent) (160 points) and 12 Business Studies restricted electives (96 points):

Core Subjects

Communications

COM116 Principles and Practice of Public Relations
COM111 Professional Writing
COM115 Media Audiences & Public Opinion
JRN101 Newswriting
COM130 Media Production and Presentation (16 points)
COM215 Public Relations Processes
CLT209 Media Languages & Culture
COM218 Organisational Communication
COM232 Strategic Public Relations Practice
COM236 Events Management
COM316 Advertising & Public Relations Research
COM319 Media Ethics & Public Policy
COM318 Public Affairs
COM339 Strategic and International Public Relations(16 points)
COM313 Crisis and Issues Management
COM312 Public Relations Internship
COM320 Professional Public Relations Communication Practice (16 points).

Business Studies Restricted Electives

Students must complete 12 standard eight point subjects in business-based or business related discipline areas approved by the Course Coordinator, including at least four subjects at level two (or its equivalent) and four subjects at level three (or it's equivalent).

Students have the option of completing subjects from the following restricted elective list.

ACC100 Accounting 1: Information for Business
ACC110 Accounting 2: Management Decisions
ECO110 Microeconomics
ECO130 Macroeconomics
LAW110 Business Law
MGT100 Organisations and management
MKT110 Marketing Principles
QBM117 Business Statistics
ECO320 International Economics
FIN211 Financial Management
HRM210 Human Resource Management
INR210 Industrial Relations in Australia
LAW220 Business Organsiation Law
MGT210 Organisational Behaviour
MGT310 Service Operations Management
MGT320 Managing Change
MGT330 Business Strategy
MGT340 International Business Management
INR310 Comparative Industrial Relations
LAW335 International Business Law
MGT250 Asia Pacific Business
FIN340 International Finance
MKT220 Buyer Behaviour
MKT260 International Marketing
MGT290 Project Management
MKT230 Business and Professional Ethics
MKT310 Promotions Management
MKT350 Product Innovation Management
MKT235 Internet Marketing
MKT335 Marketing of Services
MKT340 Strategic Marketing Management
QBM217 Advanced Business Statistics
MKT240 Market Analysis
MKT336 Business to Business Marketing
MGT230 Business and Professional Ethics

Enrolment pattern

Full-time

Session 1

COM116 Principles and Practices of Public Relations
COM111 Professional Writing
Business Studies Elective
Business Studies Elective

Session 2

COM115 Media Audiences & Public Opinion
JRN101 Newswriting
Business Studies Elective
Business Studies Elective

Session 3

COM130 Media Production & Presentation (16 points)(Commenced)
COM215 Public Relations Processes
COM236 Event Management

Business Studies Elective

Session 4

COM130 Media Production & Presentation (16 points) (Completed)
CLT209 Media Languages and Cultures
COM218 Organisational Communication
Business Studies Elective

Session 5

COM316 Advertising & PR Research
COM319 Media Ethics & Public Policy
COM232 Strategic Public Relations Practice
Business Studies Elective

Session 6

COM318 Public Affairs
COM339 Strategic and International Public Relations (16 points)
Business Studies Elective

Session 7

COM313 Public Relations Issues Management
Business Studies Elective
Business Studies Elective
Business Studies Elective

Session 8

COM312 Public Relations Internship (8 points)
COM320 Professional Public Relations Communication Practice (16 points)
Business Studies Elective

Professional recognition

The Bachelor of Communication (Public Relations) / Bachelor of Business Studies is accredited by the Public Relations Institute of Australia.

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http://www.csu.edu.au/courses/undergraduate/public_relations_business

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At a glance

Study Mode

On campus

Where

Bathurst

When

Session 1

Level

Undergraduate

Duration

4 years full-time on campus

International?

NO

Indicative ATAR

ATAR + criteria

How to apply

Admission code/s

  • Speak to a student recruitment advisor
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