Anna Moran - Bachelor of Business (Marketing)

Anna Moran

"The decision to study at CSU was an extremely easy one to make. The University offered all the flexibility required to study while working full-time and travelling overseas. With the ability to fast-track my studies with the three-session timetable, CSU was the obvious choice.

I undertook work placement with Land and Property Information, a division of the Department of Finances and Services. I was able to work with their printing department in a marketing role. During this time I was able to develop a marketing plan for the business unit that broadened the marketing thought from a customer-centric focus to include a research-based approach that adopted an enhanced market orientation perspective.

There have been periods of reward when experiencing that ‘ah-ha!’ moment when I finally linked theory to workplace practice. My work placement allowed me to experience this feeling many times, when I realised that the study I had undertaken was not wasted, it was not forgotten, it was just sitting in the back of my mind waiting for a time when I would apply it in the workplace."

- Anna Moran
- Bachelor of Business (Marketing)