Overseas study module

China Module

Dean Freeman  - Master of Business student

Having travelled to China on business on many occasions I was both excited and a little sceptical about the Doing Business in China module. However, I was amazed by the increase in my knowledge of China after the first couple of lectures alone! Some of China's most respected and gifted academics presented insights into the real China, that would have been outlawed just a few years ago.

I found both Professor Min Chen and Professor Emma Qui's insights into marketing in China amazing, particularly after I had just completed the Global Marketing unit. I can honestly say I would have paid five times the cost just to hear Professors Chen and Qui speak.

If you are interested in increasing your understanding of China and how to be successful, whether as an importer, exporter or as a new market entrant, then this is the module for you! A certificate from a Swiss University and an increased multinational network are just bonuses!