Charles Sturt University
Charles Sturt University

Profile


Professor Robyn McGuiggan


Professor Robyn McGuiggan commenced as Acting Deputy Vice-Chancellor (Academic) of Charles Sturt University in June 2018.

Professor McGuiggan holds a PhD in Marketing from the Macquarie University, a Master of Commerce from the University of NSW and a Bachelor of Science (Honours) from the University of Sydney.

Prior to her appointment at Charles Sturt University, Robyn was Deputy Vice-Chancellor, Global Strategy and Engagement, Head of Cairns campus and prior to this Pro Vice-Chancellor for the Faculty of Law, Business and the Creative Arts at James Cook University.

Before joining JCU, Professor McGuiggan served as Executive Dean of the College of Business and Head of the Sydney Graduate School of Management at Western Sydney University. Previously, Professor McGuiggan held a number of leadership positions including Associate Dean (Academic), Director of MBA at Western Sydney University, and senior lecturer in marketing at UTS and Head of the Marketing Department at Insearch, UTS.

Robyn has taught marketing courses in Australia, Singapore, Malaysia, Sri Lanka, China and Thailand. Her research interests are in the areas of consumer choice of leisure and tourism and small business management. She has published extensively in this area, written numerous marketing case studies and co-authored an Australasian marketing textbook.

Before becoming an academic, Robyn spent a number of years working in research, sales, and marketing in the pharmaceutical industry. She also has experience in small retail marketing and management having jointly owned a hardware retail store.