Resources
Advertising
Mid-Year intake 2008
Charles Sturt University’s Division of Marketing Mid-year campaign commenced on April 19. The primary purpose of the campaign was to drive enrolments into those courses offering mid-year intakes. An image of an hourglass was used with the direct call to action – that it is not too late to study in ’08. The imagery was mimicked on the homepage with a link to a mid-year website, including a full course availability list under career areas.
The campaign can be broken into three sub campaigns:
- Sydney Metro and Canberra
OUTDOOR
- Look walkers
Reaching almost 8 feet high. Handing out flyers (x3,000 copies) 1 look walker per station for 5 hours x twice per week - Superlights
3 per station - Wynyard, Town Hall, Greenwood, Martin Place
PRESS
- SMH (Stay in Touch)
- Sydney Morning Herald Postgraduate Feature
- The Australian Regional University’s Report
- MX
- Canberra Times
DIRECT MAIL
Sent to approximately 5000 people living in the Sydney Metro area. The list was sourced after considering the place of origin of our current DE student cohort.
- Regional Victoria and Regional NSW (Campus City Papers)
- Teaser ads
- Large advert
Web
- Home Page button to coincide with advertising campaign (below)
