Brett Van Heekeren
Course Coordinator BA Communication (Commercial Radio) and
Lecturer
BA Comm(Advertising); GDip MKT MA(Communication Studies)
Brett Van Heekeren
Bio
Brett is the Course Co-ordinator for the BA Communication (Commercial Radio) and lecturer in Advertising. Brett has over a decade of experience in the media as a producer of programs and a marketer of media organizations. Prior to becoming an academic Brett ran his own communication consultancy “Media Allsorts” which provided both creative and strategic services to clients. Brett has been a member of the advertising teaching staff at CSU since 1998. In 2002 he was the recipient of the global IAA Harrison Award for excellence in teaching and in 2008 received an ALTC Citation for outstanding contribution to student learning. In 2004 Brett published his first book titled “Advertising Ethics”, through Pearson Ed publications, New York and has research interests in “professional and practice-based learning” practices and the role of intimate communication tactics – such as podcasting – as an education tool.
Research
Brett’s research interests include:
• Podcasting - the new wave of narrowcasting and on-demand services that are dramatically influencing the nature of person-to-person communication. I am also interested in this phenomena's application in other potential environments such as education;
• Industry/University partnered curriculum - I am interested in the education environments and outcomes that are developed by collaborative industry/educator programmes. These programs are founded in the pedagogical principles of situated learning and cognitive apprenticeships.
• The Scholarship of Professional and Practice-Based Learning – in particular its connection with the broader based concepts of ‘Situated Learning’, Experiential Learning and Work-Integrated Learning.
Teaching
Brett teaches across the disciplines of Advertising and Commercial Radio in particular the Advertising Creative Process, Advertising Principles, and the Promotions Management process for media.
Teaching Awards include:
International
2002 International Advertising Association Harrison Award for Excellence in teaching.
National
2008 Australian Learning and Teaching Council Citation for outstanding contributions to student learning.
Brett’s citation was titled: “sustained innovation and dedication to university teaching using situated learning strategies to enhance learning and produce significant graduate outcomes in radio and advertising.”
University Awards
2009 Faculty Award for Academic Excellence (Teaching and Professional Excellence)
2008/9 Education For Practice Institute Teaching Fellowship
Scholarship of Professional and Practice-Based Learning
2008/9 CSU Teaching and Learning Scholarship
Lessons from the ‘Explaining Voice’: Radio broadcasting as a model for effective and distinctive educational podcasting. Investigators: David Cameron, Brett Van Heekeren, Michelle O’Connor
Professional Associations
Brett is a member of the following professional associations:
• World Association of Cooperative Education (WACE)
• NSW Chapter of Australian Collaborative Education Network (ACEN)
Recent publications and Conference papers
Cameron, D. & Van Heekeren, B. (2008) Hello and welcome to the show: Applying radio’s ‘explaining voice’ to educational podcasting. In conference proceedings 25th ascilite conference, November 30-December 3, 2008.
Van Heekeren, B. (2008) Acceleration to legitimation: A successful WIL model using the principles of ‘legitimate peripheral participation’. WACE Asia Pacific conference, 30 Sept – 3rd Oct, 2008
Van Heekeren, B. (2008) Engineering The Inbound Journey: Designing WIL Assessment Tasks Within a Legitimate Peripheral Participation Framework. Poster Presentation. RIPPLE 'Action Research and Professional Practice' Conference, 7 & 8 February 2008, Wagga Wagga.
Van Heekeren, B. (2007) Work-Integrated Learning: An ‘outside in’ approach. Charles Sturt University Professional Experience Network Conference, 6th – 8th Nov, 2007.
Van Heekeren, B. (2007) Intimate Engagement: The effectiveness of podcasting as an e-learning tool. CSU FULT presentation, 2007.
Van Heekeren, B. (2007) Fringe Benefits: partnering an industry body to deliver a true legitimate peripheral participation program. Australian Collaborative Education Network Symposium 07, University of Western Sydney.
Van Heekeren, B., (2005). Down to business: a university-industry partnership that delivered ROI. Radio 2005 Transnational Conference, Melbourne.
Van Heekeren, B., (2005). Edge of reality: Situated learning and cognitive apprenticeship in a communication degree. Charles Sturt University Learning and Teaching Conference, Bathurst.
Van Heekeren, B., (2005).“Hello listener”: Podcasting, an interactive e-learning opportunity or just another transmission? Charles Sturt Learning and Teaching Conference, Bathurst.
Spence, E.H., & Van Heekeren, B., (2004). Advertising Ethics. New Jersey : Pearson Prentice Hall.
Van Heekeren, B., (20003). The student practitioner: Origin of a species. CSU Public Lecture Series. (Presentation)
Van Heekeren, B., (2000) “Kajulu – the CSU Student Agency Concept”. IAA World Education Conference, Miami, 2000 (Presentation)
