Brett Van Heekeren
Course Coordinator BA Communication (Commercial Radio) and
Lecturer
BA Comm(Advertising); GDip MKT MA(Communication Studies)
Brett Van Heekeren
Bio
Brett is the Course Co-ordinator for the BA Communication (Commercial Radio) and has over a decade of experience in the media as a producer of programs and a marketer of media organizations. Prior to becoming an academic Brett ran his own communication consultancy “Media Allsorts” which provided both creative and strategic services to clients. Brett has been a member of the advertising teaching staff at CSU since 1998 and was the recipient of the global IAA Harrison Award for excellence in teaching in 2002. In 2004 Brett published his first book titled “Advertising Ethics”, through Pearson Ed publications, New York and has research interests in “covert communications” and “industry based learning” practices.
Research
Covert Communications ' the emerging trend in' invisible advertising, that infiltrates consumers mindsets subconsciously (to avoid detection); Podcasting - the new wave of narrowcasting and on-demand services that are dramatically influencing the nature of person-to-person communication. I am also interested in this phenomena's application in other potential environments such as education; Industry/University partnered curriculum - I am interested in the education environments and outcomes that are developed by collaborative industry/educator programmes. These programs are founded in the pedagogical principles of situated learning and cognitive apprenticeships.
Recent publications and Conference papers
Van Heekeren, B., (2005). Down to business: a university-industry partnership that delivered ROI. Radio 2005 Transnational Conference, Melbourne.
Van Heekeren, B., (2005). Edge of reality: Situated learning and cognitive apprenticeship in a communication degree. Charles Sturt University Learning and Teaching Conference, Bathurst.
Van Heekeren, B., (2005).“Hello listener”: Podcasting, an interactive e-learning opportunity or just another transmission? Charles Sturt Learning and Teaching Conference, Bathurst.
Spence, E.H., & Van Heekeren, B., (2004). Advertising Ethics. New Jersey : Pearson Prentice Hall.
Van Heekeren, B., (20003). The student practitioner: Origin of a species. CSU Public Lecture Series. (Non-refereed paper)
Van Heekeren, B., (2000) “Kajulu – the CSU Student Agency Concept”. IAA World Education Conference, Miami, 2000 (Presentation)
