David Maxwell
Lecturer - Advertising & Commercial Radio
David Maxwell
Charles Sturt University School of Communication
Email David Maxwell
Building N5
Bathurst Campus
NSW
2795
Australia
Ph:(02) 6338 4175
Fax:(02) 6338 4409
Bio
A highly successful senior executive with extensive experience in sales, marketing and business development encompassing a wide range of industries, from fast moving consumer goods, media and new technologies to financial services.
David’s experience in media sales (primarily radio and television) advertising account management and marketing of products and services provides a depth of practical experience to compliment the theoretical.
Teaching
David has been teaching for over 12 years as well as maintaining senior marketing and advertising positions. He continues to maintain relevance through his consulting services.
Research
David’s major research interest is in sales training particularly for media sales.