Kajulu Communications
Australia’s internationally awarded Advertising courses
What makes the School of Communication and Creative Industries courses the pre-eminent communication courses in Australia is not simply the numerous national and international awards our students have won. It is our singular focus and dedication to preparing you for a career in your chosen profession. Everything we teach and everything you learn is focused on ensuring that when you leave CSU you are industry ready to literally ‘hit the ground running’ in an advertising creative or media agency or marketing company. Not surprisingly, our graduates are in demand by the advertising industry, with an exceptionally high employment rate.
The Advertising and Advertising / Marketing courses at CSU are vocationally focused. Learning and teaching is based on acknowledged and absolutely current industry practice and is designed to provide you with a local and global communications perspective. As such they equip you with the research, analytical, strategic, conceptual, creative, and interpersonal skills to be effective, employable and ultimately successful in the competitive world of marketing communications. These courses are among a select few in Australia to be accredited by the International Advertising Association (IAA). Successful completion of these courses entitles you to the internationally recognised IAA Diploma in Marketing Communications with your CSU degree.
Professionals teaching young professionals
You come to CSU as a student. You leave as a young professional. Our courses are lead and taught by professionals from the communication industry, with the full support of the industry. Led by Courses Director, Brett Van Heekeren, and supported by Advertising lecturers David Maxwell, Anne Llewellynn, David Reid, Teresa Price and John Greig to provide students with both essential academic knowledge as well as contemporary industry and practitioner skills.
Come to CSU and come to work in Kajulu
Kajulu Communications is the internationally awarded on-campus student advertising agency of Charles Sturt University. The word Kajulu means ‘to look ahead’. Since its inception Kajulu has become a model and a bench-mark for innovative teaching and learning strategies. However, whilst other institutions have attempted to emulate the concept, none have enjoyed the success or earned the accolades that we have. Kajulu replicates a real advertising agency in every way, from systems, procedures and responsibilities, to student roles and outcomes from client briefs to the development and presentation of industry-standard integrated marketing communication campaigns. And, in more and more instances, campaigns that are actually going to market.
Final year students leave the traditional lecture halls and tutorial rooms behind as they work almost exclusively in the agency environment of Kajulu, in effect completing a full year’s practical internship whilst still at university.
Kajulu Alumni
Since its launch in 1993 the Bachelor of Communication, Advertising and Bachelor of Communication Advertising/ Bachelor of Business Marketing degrees have grown significantly. Of the 502 graduates from 1996 and 2010, a significant proportion remains active in the Industry around the globe today.
One great way to remain connected with those established in Industry and your peers is to join the professional Social Network LinkedIn and the Charles Sturt University ‘Advertising’ Degree Alumni group Kajulu+.
Kajulu Clients
Kajulu students have worked on campaigns for regional, national and international companies. Clients are many and varied and include:
International companies and brands such as:
- Compaq Computers
- Visa Card
- Unilever
Mational brands and products including:
- Lion Nathan Breweries
- Electrolux Home Appliances
- Arnott’s Biscuits
- Sony Audio
- Estee Lauder
- Telstra
- Pfizer Australia (Revolution)
Charity and not-for-profit organisations including
- National Heart Foundation
- Habitat for Humanity
- The United Nations
- Foodbank
- Royal Flying Doctor Service
- ASCA
- Frontier Services
- Coeliac Australia
Australia’s Most Awarded
Proof of the success of our teaching and learning strategies lays with the students themselves, their awards and their achievements. We are the most internationally awarded IAA-accredited University in Australia. We have won the prestigious IAA InterAd World Advertising Championship three times from a global field of tertiary education institutions, and have been Asia/Pacific Champions on two other occasions. In Australia we have won the IAA Big Idea National Advertising Competition six times since its instigation in 2003. A campaign created by a Kajulu team for the international charity organisation Habitat for Humanity was selected for national exposure in the Australian marketplace. In other words, you are joining illustrious company, winners in every sense of the word.
Industry Internships
As a mandatory component of your course, in your final year you will complete a 4 week intensive internship (not work experience!) in an advertising creative or media agency or marketing company. Internships are carefully managed to ensure that you are able to put the by now your well-honed practical skills developed in Kajulu to productive use.
Australia’s Most Wanted
You arrive as students, young adults. Our goal is to see you leave as young professionals. Graduates of the Bachelor of Communications (Advertising) and the B Comm (Adv) / B Bus (Mkt) courses join IMC, creative, direct response, digital media, experiential agencies, sales promotion and marketing companies in planning, client service, creative, production and media roles. Regardless of your eventual role, CSU and Kajulu students are amongst the most wanted graduates in Australia.
“There is no university experience better than studying advertising at Charles Sturt University. The course provides you with the opportunity to work on real briefs for real clients and learn from lecturers with real industry experience” Joe Peschardt , Group Account Director, Ogilvy, Sydney