Photo of  Anne Llewellynn Anne Llewellynn

Graduate Certificate in University Learning & Teaching (CSU)

Profile

Anne has spent over 25 years in the Advertising industry in Australia working in Account Service/Management as an Account Director and Group Account Director for major agencies including McCann-Erickson, MDA (Mojo) and DDB. Anne's client management expertise has provided a major contribution to the effective management and marketing success of a diverse range of national and international products and services. These include pharmaceuticals, cosmetics, FMCG, banking and finance.

Anne's brings her depth of practical experience to the integrated teaching and learning environment at CSU for the final year Advertising students in the on-campus student Advertising Agency, Kajulu Communications. Here, under her guidance, the students work on real, outside Client projects as they would in a real Advertising Agency, gaining valuable hands-on industry experience. In both 2009 and 2010, Anne led her Kajulu Communications student advertising teams to victory as National Champions in the International Advertising Association 'Big Idea' national Australian inter-university competition. Both CSU teams placed in the top three finalists in the 2011 competition.

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Teaching

Anne is Subject Coordinator for the final year Advertising subjects, Advertising Strategy and Campaign Planning, Advertising Client Management and the capstone subject, Professional Advertising Practice.

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Research

Anne's current research interest is in the area of authentic learning and teaching. Based on the Kajulu model, where final year Advertising students work in the on-campus student Advertising Agency, she is researching constructively aligned design in the pedagogy of the capstone subject in the Advertising course, within the framework of the Kajulu authentic learning environment. She plans to develop this further to expand the constructively aligned design in the pedagogy of the distance subjects in the Advertising course for which she is Subject Coordinator.

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