David W L Reid
MA Media Production (Sunderland), PG Cert Academic & Professional Learning (Northumbria)
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PositionLecturer, Advertising
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CampusBathurst
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LocationN05, G2
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Phone/Fax(02) 6338 6115
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Profile
After working in the Creative Industries in New Zealand & England in the nineties and early noughties in the roles of Director, Producer and Development Manager for numerous companies David joined highly awarded British advertising agency DiFFERENT in 2006 . Then as a Senior Lecturer he taught Advertising, Digital Media and Mass Communication at Northumbria University in England and at Curtin University in Malaysia.
Teaching
As of 2012, David teaches three subjects:
ADV312 Advertising Portfolio, Session One
ADV203 Principles of Advertising, Session One & Two
COM112 Digital Media, Session Two
Research
I am currently working in two areas of academic research:
1) Advertising and the perception of value.
CSU Faculty Research Grant secured with Dr Edward Spence for Research in 2012-13.
2) The impact of digital on OOH advertising communication.
I am hoping one of these projects will lead me towards the commencement of a Research Doctorate or PhD in Communication. To this end I am currently pursuing a MA (Hons) research higher degree in Advertising.