Communication and Creative Industries

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Profile

Dr. Margaret Woodward is currently the Head of School of Communication and Creative Industries at Charles Sturt University (CSU). Margaret was awarded a PhD (Design) from Curtin University of Technology in 2009, investigating the field of interpretation design and the role of design in communicating and framing ideas about Australia's natural and cultural heritage. Margaret graduated from Curtin University of Technology (PhD Design), the University of Tasmania (Bachelor of Arts - Geography and Sociology; Bachelor of Fine Arts - Graphic Design; and a Diploma of Education). Margaret has previously held positions lecturing in Visual Communication, Communication Design and Graphic Design at the Tasmanian School of Art, University of Tasmania; the National Institute of Design, Swinburne University of Technology, Melbourne and managed partner programs in Sydney and Hong Kong. Margaret was also a founding member of the Workhorse Design group in Hobart and has received a number of industry awards for her design work. Margaret is a member of the Institute for Land, Water and Society (ILWS) research centre at CSU, The Australian Graphic Design Association (AGDA), and Interpretation Australia Association (IAA). Margaret is on the national executive of ACUADS (Australian Council of University Art and Design Education)

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Research

Dr. Woodward's current research interests focus on the role of creative industries in regional Australia, and investigates representations of contemporary Australian identity through designed artefacts. Through her applied practice, Margaret explores cultural iconography through designed artefacts such as tourist ephemera, souvenirs and heritage interpretation centres. Margaret has recently been guest editor on a special issue on social dimensions of graphic design in visual:design:scholarship the research journal of the Australian Graphic Design Association (AGDA)

• Investigating the role of creative industries in creating sustainable communities in regional Australia
• Greetings from - analysing the construction of destinations and myths in representations of Australian culture and society through vintage tourist ephemera
• The use of Grounded Theory as a research methodology in design research
• Contributing to The Australia Project, a series of creative initiatives dedicated to exploring the national Australian identity.

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Publications

• Cahalan, A. and Woodward, M. (2010) “Beyond the Bush: Sustainable, creative, regional communities and the case for a national creative industries hub in regional Australia”, Royal Geographical Society (with Institute of British Geographers) Annual Conference 2010, London 1 - 3 September 2010.
• Woodward, M. 2010. “An Interpretation Design Pattern Language: A propositional conceptual tool for interdisciplinary team members working on interpretation design projects”, in Cumulus Working Papers, Aalto University School of Art and Design: Helsinki. Download 2.6Mb [PDF]
• Woodward, M. 2009. “Overlapping dialogues: the role of interpretation design in communicating Australia's natural and cultural heritage”, PhD Thesis. Curtin University of Technology. View online
• Woodward, M. 2009. “Rendering the visual visible: social dimensions of graphic design” visual:design:scholarship, Volume 4, Number 1. View online
• Woodward, M. 2009. “An interpretation design pattern language: a propositional conceptual tool for interdisciplinary team members working on interpretation design projects”, Conference proceedings. Cumulus 38 South: Hemispheric shifts across learning teaching and RMIT University and Swinburne University of Technology, November 12, 2009 - November 14, 2009. 
• Woodward, M. 2008. “Prospecting the City”, in write/here, J. Newitt, and J. Phillips. Hobart: Newitt and Phillips.
• Woodward, M. 2007. “Messages from a city's soul”, Eye 16 (64).
• Woodward, M. 2007. “Place, type and spirituality: In conversation with David Lancashire”, in Extroverts and Exhibitionists, typotastic 3, 15-19. Hobart: University of Tasmania.
• Haslem, N. and Woodward, M. 2007. “Typotastic: A collaborative teaching and learning model” [PDF]
• Woodward, M. 2005. “Imaging Nature: Media, Environment and Tourism”, June 27-29 2004: Designing the interpretation interface: quality communication design as an aspect of visitor experience in nature based tourism. Cradle Mountain, TAS: University of Tasmania. http://www.utas.edu.au/arts/imaging
• Woodward, M. 2004. “Textiles as Potent Messengers in Interpretation Settings”, Conference proceedings, The Space Between: Textiles, Art, Design and Fashion, April 15-17, 2004, Curtin University of Technology. Perth, April 2004
• Woodward, M. 2003. “Towards quality communication design in interpretive settings”, Conference proceedings, Refreshing the Toolkit, Interpretation Australia Association Conference, Melbourne, September 2003
• Woodward, M. 2000. “Out of the wilderness: Crossing discipline boundaries between the studio and the bush”, Conference proceedings, Re-inventing Design Education in the University, International Conference on Design Education Curtin University, Perth, December 2000
• Woodward, M. 1999. “Real human engagement: Interpretation and education”, Conference proceedings, The Human Factor, Interpretation Australia Association Conference, Hobart
• Woodward, M. 1998. “Past views future maps”, Exhibition catalogue essay, Excursive Sight Exhibition, Hobart: University of Tasmania

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