Dr Cathi McMullen
Office location:
C2 218
Consultation times:
Advised at commencement of each teaching session
Full mail address: Panorama Ave, Bathurst. 2785
Telephone: 02 6338 4783
Fax: 02 6338 4769
Email: cmcmullen@csu.edu.au
Qualifications:
BCom, GradCert HEd (UNSW) EdD (UTS)
Brief Professional biography:
Cathi is a senior lecturer in marketing and teaches at both undergraduate and postgraduate levels. She is a member of RIPPLE, the Research Institute for Professional Practice, Learning and Education. Her current research in the areas of branding, marketing practice, academic practice and learning in the workplace is informed by her experience as a practitioner in both industry and the academy.
Before joining Charles Sturt University in 2000, Cathi taught for ten years in the School of Marketing at the University of New South Wales on a range of subjects including marketing research, marketing strategy and consumer behaviour. Prior to entering the university sector, she worked at Streets Ice Cream (Unilever) and Kraft Foods in product/brand management roles that involved significant experience with well established Australian and international brands as well as the development and launch of new products.
Teaching:
MKT520 Managing Product & Service Innovation (Postgraduate)
MKT510 Customer Behaviour (Postgraduate)
MKT350 Product Innovation Management (Undergraduate)
MKT235 Brand Management (Undergraduate)
Admin responsibilities:
Member, School of Business Learning & Teaching Committee
Recent Research:
Books:
Tennant, M., McMullen, C. & Kaczynski, D. (2010) Teaching , learning and research in higher education: A critical approach. Routledge, New York & London.
Journal articles:
McMullen, C. (2008) Romancing the alpaca: Passionate consumption, collection and companionship. Journal of Business Research 61:5, pp 502-508.
Maher. D., Seaton, L., McMullen, C., Fitzgerald, T. Otsuji, E. & Lee, A. (2008) ‘Becoming and being writers’: The experiences of doctoral students in writing groups Studies in Continuing Education. 30:3, pp 263-275.
McMullen, C. & Braithwaite, I. (2007) Management education: (Re) assessing relationships with MBA ‘customers’. International Journal of Culture and Change Management, 7:7, pp 49-54.
McMullen, C. (2006) Academic identity in the age of the knowledge economy. International Journal of Culture and Change Management, 6:3, pp 197-204.
Refereed Conference papers:
McMullen, C. & Siemionow, V. (2008) Change management capability: The missing link in marketing education Proceedings of ANZMAC 2008, edited by D. Spanjaard, S. Denize & N. Sharma, University of Western Sydney.
Tennant, M. & McMullen, C. (2008) The workplace as a site for learning: Challenges and possibilities. E-Proceedings WACE-Asia Pacific Conference on Work Integrated learning. Transforming Futures – Pedagogy – Partnerships, pp 522-529.
McMullen, C. (2007) Riding the Thai elephant and the search for authenticity Proceedings of ANZMAC 2007, edited by Maree Thyne, Ken Deans & Juergen Gnoth, Otago University, Dunedin, pp 95-101
McMullen, C. (2006) Weaving a research story: Agendas of the researcher and the researched. Proceedings of the Second RIPPLE Qualitative Research as Interpretive Practice 2005, Voice, Identity & Reflexivity, edited by Gail Whiteford, pp 36-45.
Research Grants:
CSU University Scholarship in Teaching Fund (2009) “Building capacity for self assessment in work integrated learning (with Ian Braithwaite & Daniela Rosenstreich), $9,948.
CSU Flexible Learning Institute Seed Grant (2009) “Exploring pedagogical affordances of digital video archives in brand management and product innovation management”, $3,000.
CSU University Scholarship in Teaching Fund (2008) “Writing Groups: Fostering scholarship of teaching in communities of practice (with Zelma Bone & Deb Clarke), $9,523.
Professional associations, professional activities and consultancies:
Association for Consumer Research
Australian and New Zealand Marketing Academy
Australian Marketing Institute
Areas of research interest:
- the study of marketing as practice using interpretive and critical methods of enquiry
- cultural branding
- 'practising consumption' from a narrative and identity perspective
- marketing education for practice and work integrated learning
- higher education and academic practice (with a particular interest in scholarly writing)
Areas of RHD supervision expertise:
- marketing practice and new product development
- cultural branding
- marketing education
Areas of research interest:
- the study of marketing as practice using interpretive and critical methods of enquiry
- cultural branding
- 'practising consumption' from a narrative and identity perspective
- marketing education for practice and work integrated learning
- higher education and academic practice (with a particular interest in scholarly writing)
Areas of RHD supervision expertise:
- marketing practice and new product development
- cultural branding
- marketing education