Photo of Professor Les Johnson Professor Les Johnson

Les has worked and lived in Australia since 1975. He has held positions at Macquarie University, Bond University, The University of Sydney, Mt Eliza Business School and The University of Melbourne. Les was elected one of three inaugural Fellows of the Australia New Zealand Marketing Academy (ANZMAC) in 2004. He was also elected a Fellow of the Australian Market and Social Research Society in 2007. Les has been the editor of the Australasian Journal of Market and Social Research Society for 17 years and the Editor of the Australasian Marketing Journal from 2009 to 2013.

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 Research Focus

  • Marketing and Business Modelling
  • Branding
  • Service Science and Management

Research Project Supervision

  • Service Management and Marketing
  • Business Performance

Current Research Students

Gong Cho: PhD student at Macquarie University. Les is Associate Supervisor (Supervisor is Dr Steven D'Allesandro). Expected completion date 2013.

Thesis topic: Traditional culture, political ideology and luxury consumption in China.

Roland Padilla: PhD student at the University of Melbourne. Les is Associate Supervisor (Supervisor is Associate Professor Simon Milton). Expected completion date 2014.

Thesis topic: Service values and cloud computing.

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Teaching

  • DBA712 Research Methodology for Business
  • DBA713 Developing a Literature Review 

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Professional Activities  

  • Member: Australia New Zealand Marketing Academy; Academy of Marketing Science; American Marketing Association
  • Editor: Australasian Marketing Journal
  • Editorial Board Member: Journal of Service Management, Journal of Services Marketing, European Business Review

Grants and Awards

  • Australian Learning and Teaching Council Grant, $218,500 (July 2008-July 2010)
  • Services Science Management and Engineering (SSME) Learning and Teaching Project, 13 researchers (Prof J Davies, University of Sydney, project leader, 4 institutions: University of Sydney, University of Melbourne, University of QLD and UNSW)
  • Australian Research Council, $50,000 (2002)
  • Discovery Grant: Why Customers Adopt or Reject Technologically Facilitated Services (with Rhett Walker)
  • Bureau of Labour Market Research, $25,369 (1986-87)
  • Dynamics of Long-term Unemployment among Australian Youth (with E A Eyland)

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Selected Publications

Books 

  • Marketing Research in Australia. (with T.C. Kinnear, J.R. Taylor and R.W. Armstrong) Sydney: McGraw-Hill, 1993.
  • Applied Discrete-Choice Modelling.  (with D. A. Hensher) London: Croom Helm, 1981.

Refereed Journal Articles

  • Gender and message appeal: Their influence in a pro-environmental social advertising context (with A. Pomering & G. Noble) Journal of Social Marketing, forthcoming.
  • Advertising corporate social responsibility: Results from an experimental manipulation of key message variables (with A. Pomering & G. Noble) Corporate Communications: An International Journal, 18(2) 2013, 249-263
  • Service value in IT outsourcing (with R. Padilla & S. Milton) International Journal of Engineering and Management Sciences, 4(3), July 2013,
  • Trust-commitment as a mediator of the celebrity endorser-brand equity relationship in a service context (with A. Dwivedi) Australasian Marketing Journal, 21(1), 2013, 36-42.

  • Service blueprinting and BPMN: A comparison (with S. Milton) Managing Service Quality, 22(6), 2012, 606-621.

  • Impact of self on attitudes toward luxury brands among teens (with L. Gil, K-N. Kwon & L. Good) Journal of Business Research, 65(10), October 2012, 1425-1433.

  • Extending resource-based logic: Applying the resource-investment concept to the firm from a payments perspective (with A. Zubac & G. Hubbard) Journal of Management, 38(6), 2012, 1867-1891.

  • Psychosocial antecedents of communication, trust and relationship effectiveness in NPD projects: A functional manager perspective (with E. Kyriazis & P. Couchman) R & D Management, 42(3), June 2012, 207-224.

  •  Strategies used to defend pharmaceutical brands from generics (with D. Wil;kie & L. White) European Journal of Marketing, 46(9), 2012, 1195-1214.

  • The impact of low price brands on the order of entry advantage (with D. Wilkie & L. White) Journal of Marketing Management, 28(7/8), 20012, 957-973.

  • Conceptualising a contemporary marketing mix for sustainable tourism (with A. Pomering & G. Noble) Journal of Sustainable Tourism, 19(8), 2011, 953-969.

  • Firm-employee relationship strength - a conceptual model (with C. Herington & D. Scott) Journal of Business Research,  62(11), 2009, 1096-1107.

  • Constructing a corporate social responsibility reputation using corporate image advertising (with A. Pomering) Australasian Marketing Journal, 17 (2), June 2009, 106-114.

  • Does "true" personal or service loyalty last? A longitudinal study (with L. Bove), Journal of Services Marketing, 23 (3), 2009, 187-194.

  • Signaling intrinsic service quality and value via accreditation and certification (with R.H Walker) Managing Service Quality, 19 (1), 2009, 85-105.

  • Reciprocity as a key stabilizing norm of interpersonal marketing relationships: Scale development and validation (with S. Pervan & L.L. Bove) Industrial Marketing Management, 38 (1), 2009, 60-70.

 

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