School of Management and Marketing

Professor Farrell is Professor of Marketing at CSU, and has also been an Adjunct Professor of Marketing, at the University of Applied Sciences, Berne, Switzerland. He has over 25 years experience in academia and private enterprise, including working as a Senior Account Manager in a leading advertising agency in the UK.

Professor Farrell has held a number of leadership positions in the Faculty of Business including Head of School; Sub Dean MBA; Sub Dean Marketing and Discipline Leader; Director, Graduate Business Programs, Acting Head, International School of Business. During 2008-2010 Professor Farrell was Associate Dean (Research and Marketing) in the Faculty of Arts and in 2010 he was Acting Head of the Australian Graduate School of Policing (AGSP), during which time he undertook a comprehensive review of the AGSP.

Professor Farrell was responsible for initiating the trimester MBA model at CSU, overseeing the re-design of the MBA curriculum, and increasing MBA enrolments from 12 students to over 2,000 students worldwide, making this one of the largest DE MBA programs in Australia. He has also developed overseas study programs with the University of Applied Sciences, Berne, Switzerland; Institut Suprieur de Commerce, Paris, France; and Shanghai Jiao Tong University, Shanghai, China.

Executive Education

2010: Budgeting and Financial Management for the Tertiary Sector, L.H. Martin Institute, University of Melbourne.

2010: Leading in Complexity - Change, L.H. Martin Institute, University of Melbourne.

Teaching Responsibilities

• DBA714 Project Method and Proposal
• MBA503 Marketing for Managers
• MKT501 Marketing Management

Administrative Responsibilities

• Professor Farrell is responsible for managing the DBA program offered in Germany and Switzerland

Research Focus

• Market orientation in the public and private sectors
• Market orientation in higher education

Research Project Supervision

• Market Orientation
• Marketing of Higher Education
• Services Marketing

Current Research Students

• Elizabeth Dunlop:  PhD
  Antecedents of moral philosophies and factors influencing perceived relative importance of stakeholders in international marketing: A cross perspective
  
• Mark Gribben: DBA
  The antecedents of buyer effectiveness: An empirical investigation
• Samson Tan: DBA Competitiveness of Singapore's architectural firms: A resource based approach
  
• Surriya Akter: Hons
  Identifying market oriented strategies for higher education providers

Selected Publications

Book

• Transforming higher education: The market oriented university. Edward Elgar Publishing (in progress).

Recent Refereed Journal Publications

• Adams, P., Farrell, M.A., Oczkowski, E., and Dalgarno, B., 'Factors affecting the household adoption of technology: the case of high-speed broadband.' (in progress).
• Farrell, M.A. and Oczkowski, E.A. (2012). The effect of organisational identification and leader member exchange on service worker customer orientation and organisational citizenship behaviours. Journal of Strategic Marketing.
• Kong, E., and Farrell, M.A. (2012). Facilitating knowledge and learning capabilities through Neuro-Linguistic Programming. The International Journal of Learning, 18(3).
• Farrell, M.A., Oczkowski, E.A. and Kharabsheh, R., (2011). Antecedents and performance consequences of learning success in international joint ventures. Industrial Marketing Management, 4(3), 479-488.
• Kong, E., and Farrell, M.A. (2010). Knowledge and learning capabilities in nonprofit organization: A relational capital perspective. The International Journal of Learning, 17(3), 97-116.
• Farrell, M.A., and Oczkowski, E.A. (2009). Service worker customer-orientation, organisation/job fit and perceived organisational support. Journal of Strategic Marketing, 17(2), 149-167.
• Farrell, M.A., Oczkowski, E.A., and Kharabsheh, R. (2008). Market orientation, learning orientation and organisational performance in international joint ventures. Asia Pacific Journal of Marketing and Logistics, 20(3), 289-308.