School of Management and Marketing

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Steve has published 74 refereed papers in leading international journals (including The European Journal of Marketing, International Marketing Review, Psychology and Marketing, Journal of Marketing Theory and Practice and Applied Economics), books and conferences.

Steve has also worked as a market research consultant for bluechip companies such as Pacific-Dunlop, ANZ, Challenge Bank, BHP, Telstra and Ford. Steve has published a number of market leading textbooks on Market Research and Consumer Behaviour as well as an original text on Services Marketing with Oxford University Press. In 2012 he was awarded the ANZMAC Distinguished Marketing Educator of the Year Award, in recognition of his sustained excellence and innovation in marketing education.

Research

• The effect of country of origin information on consumer judgments & choice
• Body image
• Use of Credit and compulsive consumption
• Self service technology
• Marketing strategy and the environment
• Diffusion of innovations
• Marketing of pharmaceuticals
• Culture and Consumer behaviour
• Brand Switching
• Agent Based modelling
• Consumer behaviour

Current Research Students

• Sun, Gong (PhD) "Traditional Cultural Values, Political Ideologies and Luxury Consumption in China". Macquarie University, Thesis under examination
• Stewart-Loane, Susan (PhD) "Creating value through social capital within online social networks for people with disabilities or chronic illness". Macquarie University, Associate supervisor
• Terrie Yap (MComm) " Body versus Face image: Is a picture worth a thousand words?" Macquarie University, Associate supervisor
• Stephen Wilk (DBA) How narrative information will help the sales representatives to improve the behavior performance during prospecting, preparing and contacting phase of the sales process. Associate supervisor

 

 

 

Professional Activities

• Member of the State Government Education Marketing Committee 2001
• Consultant on the Comet and Aus Industry Scheme 2002-2003
• Track Chair of Corporate Social Responsibility ANZMAC 2005
• Secretary and Committee member of the Australian Market and Social Research Society (WA) 2006
• Member of the Australian Marketing Institute (AMI)
• Judge of the NSW Multicultural Marketing Awards
• Reviewer for the Academy of Macromarkeitng Conference 2001, 2006 and 2007
• Reviewer for Marketing Intelligence and Planning
• Reviewer for Journal of Academy of Marketing Science
• Reviewer for Journal of Marketing Theory and Practice
• Reviewer for The Asia Pacific Journal of Marketing and Logistics
• Reviewer for The Journal of International Marketing
• Reviewer for the European Journal of Marketing
• Member of the Editorial  Advisory Board for Young Consumers
• Member of the Editorial Board of the Australasian Marketing Journal
• Reviewer for The Journal of Advertising

Grants and Awards

• 2012 ANZMAC / Pearson Distinguished Marketing Educator of the Year Award ($1500)
• 2012 Industry grant of $42 000 on brand revitalisation with the Co-operative bookshop
• 2012 National finalist for the AMI Marketing Effectiveness Awards: Consumer Insight
• 2011 Short listed Market Research Text for Best Learning and Teaching Package at Tertiary Level. Australian Publishes Awards
• 2011 MQ Enterprise grant and industry grant with amaysim ($62 976)
• 2010 Award for Services to Higher Degree Research, Faculty of Business and Economics, Macquarie University
• 2010 Macquarie University LEAD grant ($3750)
• 2010 Macquarie University Development Research Grant ($30 000)
• 2009 Certificate of appreciation, Australian Market and Social Research Society for Contribution to the Higher Education Committee
• 2008 Best Paper Marketing Education Track-ANZMAC Sydney, NSW
• 2008 Nomination for Excellence in Postgraduate supervision, Murdoch University
• 2007 Nomination and short-listed for Excellence in Postgraduate supervision, Murdoch University
• 2005 Nomination for Excellence in Postgraduate supervision, Murdoch University
• 2004 REGS grant. Medicating the unruly child: A genealogy of ADAH ($13,997) Murdoch University
• 2002 Nomination for Excellence in Postgraduate supervision, Murdoch University
• 2002 Early Career Grant (2001) " Just a Spoonful of Sugar: Brand Name Effects in the Antidepressant Market" ($5,500) One of two successful applications in BITL, Murdoch University
• 2001 Research Grant Graduate School of Management, UWA ($8,000)
• 2001 Research Grant Griffith University ($3,700)
• 2000- 2001 Nomination for Murdoch University Teaching Award
• 2000 Certificate of Merit: 25th Anniversary Service Medallions, Murdoch University
• 2000 School of Commerce Research Grant. "Does Mummy know best? Or does the Television speak with a forked tongue?": A study on the competing influences of the development of nutritional knowledge of children ($1,500)
• 1999 ARC Small Grant. An evaluation and validation of values, work goals, and managerial practices in Asia business ($7,000)
• 1999 Division of Business, Information Technology and Law Research (Murdoch) Infrastructure Grant ($50,000)
• 1997 Faculty of Economics Commence, Law and Education Research (UWA) Research Grant ($3,800)
• 1991 BHP Writers Prize, 3rd ($200)
• 1989 Travel Scholarship to the 4th Annual Conference on Management Research at the Australian Graduate School of Management ($2,000)
• 1989-1991 Recipient of the Higher Education Scholarship Grant ($3,600)
• 1988 Hartill Research Grant ($3,000)
• 1986 Citicorp Research Grant ($1,000)
• 1986 Australian Marketing Institute, Samuel Curtis Johnson Award Prize, best Student Marketing Research Project ($500) State Prize Winner
• 1986 ANZ Bank Assistance with honours research ($10,000)

Selected Publications

Books

Chitty, William, D'Alessandro, Steven and Hughes, Andrew (2012) Services Marketing, Oxford University Press, ISBN 9780195572315 (Joint Lead author).

Zikmund, William, Ward, Steven, Lowe, Ben and Winzar, Hume (2010) Marketing Research Asia Pacific Edition, 2nd Edition, Thomson Learning, Melbourne, Australia, ISBN 9780170183345 (Lead author, cited 12 times).

Schiffman, Leon, D'Alessandro, Steven, O'Cass, Aron, Bednall, David, Paladino, Angela and Kanuk, Leslie (2010) Consumer Behaviour, 5th Edition, Pearson Education Australia ISBN 139781442520103 (Joint Lead author).

Zikmund, William, Ward, Steven, Lowe, Ben and Winzar, Hume (2007) Marketing Research Asia Pacific Edition, 1st Edition, Thomson Learning, Melbourne, Australia, ISBN 0170127346 (Lead author, cited 12 times).

Lowe, Ben, Winzar Hume and Ward, Steven (2007) Essentials of SPSS for Windows Versions 14 and 15: A Business Approach Thompson Learning, Melbourne, Australia ISBN 9780170134651 (cited 12 times).

Schiffman, Leon, Ward, Steven, O'Cass, Aron, Bednall, David, Paladino, Angela and Kanuk, Leslie (2007) Consumer Behaviour 4th Edition, Pearson Education Australia ISBN 9780733984174 (Joint Lead author).

Refereed Chapters in Books

D'Alessandro, Steven, and Winzar, Hume (2011) "Chapter 8: Large Data Sets & Surveys" in Handbook of Research Methods on Social Entrepreneurship, 170-217, ISBN: 9781848449657, Seymour, Richard, editor, Edward Elgar, USA.

Ward, Steven and Soutar, Geoff, (2009) "End User Acceptance of Information Technology: A Rasch Analysis", in Computational Advancements in End-User Technologies: Emerging Models and Frameworks, Chapter 13, 225-241 ISBN: 1605666874 Steve Clark (ed) IGI Global publishing, Hershey, USA.

Ward, Steven, McColl-Kennedy, Janet, Rundle-Thiele, Sharyn (2005) "Australia: Changing Consumer Behaviour and Marketing", in A. Pecotich and C. Shultz Handbook of Markets and Economies: East and Southeast Asia, Australia and New Zealand, pp-23-46, M.E Sharpe, USA, ISBN: 076560972X.

Ward, Steven and Clay, Gary (2005) "Japan: A Crisis of Confidence in the World's Second Largest Economy", in A. Pecotich and C. Shultz Handbook of Markets and Economies: East and Southeast Asia, Australia and New Zealand, pp 286-327, M.E Sharpe, USA, ISBN: 076560972X (Cited 2 times).

Cornish-Ward, Steven, Tsutomu Okahashi, N and Clay Gary (1998) "Japan: High Noon for the Rising Sun", in A. Pecotich and C. Shultz Consumer Behaviour in South East Asia Chapter 8, pp 315-370, McGraw-Hill, Australia, ISBN: 0070480X.

Ward, Steven and Lewandowska, Aleksandra (2000) "It's a small world after all: Country of Origin, Globalisation and Hybridisation effects on the Telecommunications Industry" in G. Ogunmokun and Gabby, R (eds.), Advances in International Marketing and Global Strategy Chapter 9 , pp 136-174, Academic Press International, ISBN: 095872054.

Ward, Steven (1992) "Case Study 5.1 Demand Estimation: Forecasting", in Mellote, Y, and Moore, R, Economics, Prentice Hall, Australia.

Refereed Journal Articles

Stewart-Loane, Susan and D'Alessandro, Steven (2013) "Peer to peer value through social capital in an online motor neuron disease community".  Journal of Non Profit and Public Sector Marketing (impact factor=.46, in press tier B, marketing).

Lowe, Ben, Winzar Hume and Laffy, Des (2013) "Studednt acceptance of Web 2.0 Technologies in marketing classes: Evidence using Twitter.  Journal of Consumer Behaviour (in press, impact factor=.72, tier B, marketing).

Gong, Sun, D'Alessandro, Steven, Winzar, Hume and Johnson, Lester (2013) "Do we measure what we expect to measure? Culture measuring in consumer research", International Marketing Review (in press, ISI ranked journal, impact factor=1.438, tier A, marketing).

D'Alessandro, Steven and Pecotich, Anthony (2013) "Evaluation of wine by expert and novice consumers in the presence of variations in quality, brand and country of origin cues", Food Quality and Preference 28(1): pp 287-303 (impact factor=1.824).

Stewart-Loane, Susan and D'Alessandro, Steven (2013) "Communication that Changes Lives: Social Support within an Online Health community for ALS", The Communications Quarterly 61(2) pp 236-251.

D'Alessandro, Steven, Ang, Lawrence and Winzar, Hume (2013) "A Visual Approach to the Mapping of Generic Skills in Marketing", Higher Education Research and Development (in press, tier A, Education, impact factor=.901).

D'Alessandro, Steven, Girardi, Tonia and Tiangsoongnern, Leela (2012) Perceived Risk and Trust as Antecedents of Online Purchasing Behaviour in the USA Gemstone Industry, Asia Pacific Marketing Journal and Logistics Vol 24(3) pp 433-460 (Marketing, Tier B).

D'Alessandro, Steven and Volet, Simone (2012) Balancing work with study: Impact on marketing students' experience of group work, Journal of Marketing Education, 34(1), pp 94-105. (Tier B, marketing, ISI ranked journal impact factor=.82).  Note that the JME has been ranked as the most influential journal in the field of marketing education (Source: Baumgartner and Pieters, 2003 Journal of Marketing, April pp 123-139).  Cited 1 time.

Bowden, Jana and D'Alessandro, Steven (2011) "Co-creating Value in Higher Education: The Role of Interactive Classroom Response Technologies".  Asian Social Science, 7(11) pp 35-49. (Tier C, Applied Economics).

D'Alessandro, Steven and Chitty, William (2011) "Real or Relevant Beauty? Body Shape and Endorser Effects on Brand Attitude and Body Image", Psychology and Marketing, 28(8), August pp 843-878.  (ISI ranked journal impact factor=1.385, Tier A, Marketing).  Cited 1 time.

Ward, Steven and Lewandowska, Aleksandra (2008) "Is the Marketing concept Always Necessary?  The Effectiveness of Cusomer, Competitor and Societal Strategies in Business Environment Types", Eurpoean Journal of Marketing, Volume 42, Number 1/2, pp 222-237.  (ISI ranked journal, impact factor=.824, Tier A Marketing).  Cited 1 time.

Ward, Steven and Soutar, Geoff (2008) "Looking at Behavioural Innocativeness: A Rasch Analysis", Journal of End User Computing Vol 20(4) pp 1-22.  (Impact factor=.824, Tier B, Information Managment).  Cited 1 time.

Ward, Steven, Pecotich, Anthony, O'Cass, Aron and Julian, Craig (2008) "A Rose by any other name?  The Influence of Brand Name Versus Chemical Differences in the Prescription of Antidepressants: The Role of Expertise",  Journal of Macromarketing Vol 28(3), pp 258-274.  (Impact factor =1.20, Tier B, Marketing, ranked 19 in Australia).  Cited 4 times.

Ward, Steven and Pecotich, Anthony (2007) "Global Branding, Country of Origin and Expertise: An Experimental Evaluation", International Marketing Review: Special Issue on contemporary thinking, topics and trends in international branding vol 24, no 3, pp 271-296.  (ISI ranked journal, impact factor=1.438, Tier A, Marketing).  Cited 49 times.

Ward, Steven and Lewandowska, Aleksandra (2007) "It's a Thin World After All: The Influence of Media on Body Image and Its Cross Cultural Implications on International Marketing", Journal of International Marketing and Exporting, Vol 12, No 1, pp 41-59.  ISSN: 13245864, (Tier C, Marketing).

Ward, Steven, Chitty, William and Chua, Christina (2007) "An Application of the ECSI Model as a predictor of Value, Satisfaction and Loyalty for Backpacker Hostels", Marketing Intelligence and Planning, Vol 25, Issue 6, pp 563-580, (Tier B, Marketing).  Cited 31 times.

Ward, Steven and Lewandowska, Aleksandra (2006) "The Validation of a Measure of Societal Marketing Orientation", Journal of Public Affairs, Special Issue on Corporate Social Responsibility, Issue 3-4, August-November, pp 241-255.  ISSN: 14723891.  Cited 6 times.

Ward, Steven, Lewandowska, Aleksandra and Firardi, Antonia (2006) "A Cross National Validation of the Narver and Slater Marketing Orientation Scale", Journal Marketing Theory and Practice, Vol 14, No 2, Spring, pp 155-167, (Tier B, Marketing,  impact factor=1.31).  Cited 11 times.

Ward, Steven and Lewandowska, Aleksandra (2005) "Shelter in the storm: The effectiveness of business strategies in times of turmoil", Marketing Intelligence and Planning, Vol 23(7), pp 670-687.  ISSN: 02634503, (Tier B, Marketing).  Cited 4 times.

Ward, Steven, Chitty, William and Bridges, Kate (2005) "Do Incentives Matter? An Examination of Online Privacy Concerns and the Willingness to Provide Personal and Financial Information", Journal of Marketing Communications, Vol 11(1), pp 21-41,  ISSN: 13527266.  (ISI ranked journal, impact factor=.750, Tier B, Marketing).  Cited 28 times.

Ward, Steven, Soutar, Geoff and Girardi, Antonia (2005) "The Validation of a Use Innovativeness Scale",  European Journal of Innovation Management, Vol 8(4), pp 471-481.  ISSN: 14601060, (Tier C, Marketing).  Cited 16 times.

Ward, Steven, Chitty, William and Archard, Brendan (2005) "Brand Equity in an Online World", Journal of Internet Business Studies.  ISSN: 18321151 http://www.csu.edu.au/faculty/commerce/jib/issues/issue02.  Cited 1 time.

Ward, Steven and Marchant, Chris (2003) "At home or abroad: An examination of expatriate andcross-natinal differences in the use of country or origin information", Journal of Asia Pacific Marketing and Logistics, Vol 2, pp 12-43, (Tier B, Marketing).  Cited 5 times.

Ward, Steven, Pearson, Cecil and Entrekin, Lanny (2002) "Chinese Cultural Values and the Asian Meltdown"  International Journal of Social Economics, Vol 29, No 3-4, pp 205-217, (Tier B, Economics).  Cited 17 times.

Ward, Steven, Winzar, Hume and Entrekin, Lanny (1999) "The fit between Cultural Values and Countries: Is there Evidence of Globalization, Nationalism or Crossvergence?"  Journal of International Management, Vol 16, No 4, pp 465-474, (Tier B, Management, impact factor=1.854).  Cited 11 times.

Ward, Steven, Pecotich, Anthony, Renko, Natasha and Pavicic (1998) "Zemila Podrijetla: Teorijske Onanove Za Buduce Istrazivanje",  Nase Gospodarstvo, Stevilka 1/2 Maribor, pp 29-37.

Cornish-Ward, Steven and Soutar, Geoff (1997) "Consumer Acquisition patterns for Durable Goods and Financial Assets: A Rasch Analysis"  Applied Economics, Vol 29(7), pp 903-911.  ISBN: 00036846.  (ISI ranked journal, impact factor=.845, Tier A, Economics).  Cited 44 times.

Ward, Steven and Nowak, Margaret (1989) "Determinants of Women's Career Aspirations"  Equal Opportunities International, Vol 8, No 6, pp 1-6, (Tier C, Management).  Cited 1 time. 

Refereed Conference Papers

D'Alessandro, Steve, Gray, David and Carter, Leanne (2012) "push-pull factors in brand switching", Proceedings of the Australian New Zealand Marketing Educators' Conference, Adelaide, South Australia.  Nominated for best paper in the services marketing track.

Gray, David, D'Alessandro, Steven and Carter, Leanne (2012) "State of the Mobile Nation - A Case of Distrust and Unmet Consumer Expectations", Proceedings of the Australian New Zealand Marketing Educators' Conference, Adelaide, South Australia.

D'Alessandro, Steven and Winzar Hume (2012) "Deciding to adopt but to what? A two-stage Complex Systems model of the diffusion process", Proceedings of the Australian New Zealand Marketing Educators' Conference, Adelaide, South Australia.

D'Alessandro, Steven and Gong, Sun (2011) "Traditional Cultural Values, Political Idealogies and Luxury Consumption Desire in China: A Preliminary Study" Proceedings of the Australian New Zealand Marketing Educators' Conference, Perth, Western Australia.

D'Alessandro, Steven and Stewart-Loane, Susan (2011) "Creating value that changes lives: online communities for the disabled or chronically unwell", Proceedings of the Australian New Zealand Marketing Educators' Conference, Perth, Western Australia.

D'Alessandro, Steven (2011) "If we build it will they come? Or is this only if the price is right? adoption and Use of 4G versus 3G Technology.  Results from a Netlogo Simulation".  Proceedings of the Australian New Zealand Marketing Educators' Conference, Perth, Western Australia.

Lowe, Ben, Laffey, Des, D'Alessandro, Steven and Winzar, Hume (2011) "Student acceptance of Twitter in marketing courses: An application of the TAM"  Proceedings of the Academy of Marketing Science Conference, Reims, France.

D'Alessandro, Steven and Winzar, Hume (2010) "Do students know best when it comes to assessment?  A best/worst analysis of assessment choices".  Proceedings of the Australian New Zealand Marketing Educators' Conference, Christchurch, New Zealand.

Sun, Gong, D'Alessandro, Steven and Winzar, Hume (2010) "Traditional Cultural Values, Political Ideologies and Luxury Consumption Desire in China: A Conceptual Model".  Proceedings of the Australian New Zealand Marketing Educators' Conference, Christchurch, New Zealand.

Ward, Steven, Chitty, Bill, Noble, Terry and Tiangsoongnern, Leela (2009) "How locus of control influences students' e-satisfaction with self service technology in higher education"  Proceedings of the Australian New Zealand Marketing Educators' Conference, Melbourne, Australia,  ISBN: 1863081585.  Available online at www.anzmac.org.

Ward, Steven and Chitty, Bill (2009) "How learning style influences students' e-satisfaction with self service technology in higher eduction"  Proceedings of the Australian New Zealand Marketing Educators' Conference, Melbourne, Australia. ISBN: 1863081585.  Available online at www.anzmac.org.

Ward, Steven and Volet, Simone (2008) "Working while studying: Impact on marketing students' experience of group work".  Proceedings of the Australian New Zealand Marketing Educators' Conference, Sydney, Australia.  Best paper in marketing education track.  ISBN: 1863081445.  Available via CD ROM.

Ward, Steven and Chitty, William (2008) "Real Beauty: But at what cost to marketing?  Body image and source credibility effects of realistic models in Singapore", Proceedings of the Australian New Zealand Marketing Educators' Conference, Sydney, Australia.  ISBN: 1863081445.  Available via CD ROM.

Hewison, Kelli, Ward, Steven, Bain, Paul and Ngaire, Donaghue (2008)  "Implicit and Explicit Consumer Animosity: Pitfalls and Possibilities".  Proceedings of the Australian New Zealand Marketing Educators' Conference, Sydney, Australia.  ISBN: 1863081445.  Available via CD ROM.

Ward, Steven and Peocitch, Anthony (2008) "Selling Sickness: A Macro Research Agenda for the Marketing of Pharmaceuticals".  Proceedings of the Australian New Zealand Marketing Educators' Conference, Sydney, Australia.  ISBN: 1863081445.  Available via CD ROM.

Ward, Steven, Volet, Simone (2007) "Learning outcomes and student satisfaction with group projects in marketing", Proceedings of the Australian New Zealand Marketing Educators' Conference, Otago, New Zealand. ISBN: 9781877156299 pp 3229-3234.  Available via CD ROM.

Ward, Steven, Girardi, Antonia and Tiangsoongnern, Leela (2007) "Like a glittering prize: The impact of perceived risk and trust as determinants of online purchasing behaviour in the gemstone industry".  Proceedings of the Australian New Zealand Marketing Educators' Conference, Otago, New Zealand.  ISBN: 9781877156299 pp 3076-3084.  Available via CD ROM.

Ward, Steven, Chitty, Bill and Graham, George (2007) "Finding the tutorial I want: An examination of factors leading to the adoption of online service technology.  Proceedings of the Australian New Zealand Marketing Educators' Conference, Otago, New Zealand.  ISBN: 9781877156299, pp 2580-2585.  Available via CD ROM.  Cited 2 times.

Ward, Steven, Chitty, Bill and How Siaw Won (2006) "The Influence of Endorsers on Consuemr Attitudes and Body Image", Proceedings of the Australian New Zealand Marketing Educators' Conference, Brisbane, Queensland.  ISBN: 1741071593.  Available via CD ROM.

Ward, Steven and Volet, Simone (2006) "Strength through diversity? Learning outcomes and student satisfaction with group projects in marketing", Proceedings of the Australian New Zealand Marketing Educators' Conference, Brisbane, Queensland.  ISBN: 1741071593.  Available via CD ROM (cited 1 time).

Ward, Steven and Ho, Patrick (2006) "The Globalization of Shape: Evidence from the East and the West", 2006 Seminar Proceedings: Macromarketing the Future of Marketing? Merrilyn Layton, Roger Layton and Ben Wooliscroft (eds.) June 6-June 8, 2006.  Queenstown, New Zealand, pp 293-328, ISBN: 1877165050.

Ward, Steven and Lewandowska, Aleksandra (2006) "The Development of a Measure of Societal Marketing", 2006 Seminar Proceedings: Macromarketing the Future of Marketing? Merrilyn Layton, Roger Layton and Ben Wooliscroft (eds.) June 6-June 8 2006.  Queenstown, New Zealand, pp 133-138, ISBN: 18771665050.

Ward, Steven and Lewandowska, Aleksandra (2005) "The Marketing Concept Necessary but not Sufficient: The Effectiveness of Strategy in Business Environment Types", Proceedings of the Australian New Zealand Marketing Educators' Conference, Fremantle, Western Australia, pp 133-138, ISBN: 064645546X.

Ward, Steven and Lewandowska, Aleksandra (2005) "The Role of the Environment in Moderating Marketing Strategy", Proceedings of the Australian New Zealand Marketing Educators' Conference, Fremantle, Western Australia, pp 126-132, ISBN: 064645546X.

Ward, Steven, O'Cass, Aron, Pecotich, Anthony and Julian, Craig (2005) "The Effect of Brand Name on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners".  Proceedings of the 9th International Conference on Marketing an Development, Thessaloniki, Greece, ISBN: 9602430168.

Ward, Steven, Chitty, William, Bridges, Kate and Vuori, Timo (2004) "Online Privacy Concerns: An Examination of Consumer Willingness to Provide Personal and Financial Information", Proceedings of the 5th International Web Conference, Perth, Western Australia, ISBN: 0729805700.

Ward, Steven, Girardi, Tonia and Soutar, Geoff (2003) "Assessing Price and Ridgeway's Use Innovateness Scale", Proceedings of the Australian and New Zealand Academy of Management Conference, Fremantle, Australia pp 1-12.

Ward, Steven, Lewandowska, Aleksandra and Chitty, William (2003) "It's a Thin world after all": The globalization of shape: Cross cultural and new media factors which determine body image.  European Academy of Consumer Research, Dublin, Ireland.

Ward, Steven and Pecotich, Anthony (2002) "Just a spoonful of sugar: patent brand name effects on the antidepressant prescription habits of psychiatrists and General Practitioners", 27th Annual Macromarketing Conference, Sydney, Australia pp 61-67.

Ward, Steven (2001) "East meets West: Cross Cultural Factors which determine Body Image", 26th Annual Macromarketing Conference, Williamsburg, USA.  Paper presented at plenary session.

Ward, Steven and Marchant, Chris (2000) "Where ever I lay my hat that's my home: An International and Intercultural Perspective on Subcultural Differences in Product Evaluations" The 5th International Conference on Global Business and Economic Development: Managing Global Business in the Internet Age, Beijing, China, pp 447-465, ISBN: 0966065638.

Ward, Steven, buck, Megan, Hoffman, Brett, Tanjic, Sonja and Whyte, Debbie (2000) "Baby you got me in the shape I'm in: Factors which determine Body Image", Australian New Zealand Marketing Academy Conference, Gold Coast, Australia, pp 1361-1366, ISBN: 0865879939.

Cornish-Ward, Steven and Lewandowska, Aleksandra (1998) "The Impact of Country of Origin and Globalization on a Hybrid product", Australian New Zealand Marketing Academy Conference, Dunedin, New Zealand.

Cornish-Ward, Steven, Winzar, Hume, Entrekin, Lanny and Pearson, Cecil (1998) "Rethinking our interpretation of Bond and Hofstede: Individual differences and the ecological fallacy", Australian New Zealand Marketing Academy Conference, Dunedin, New Zealand.

Cornish-Ward, Steven and pecotich, Anthony (1996) "The Message or the Messenger: Does Brand Name Account for or Represent Country of Origin Effects?" Asia Pacific Advances in Consumer Research, Association for Consumer Research, Perth, Western Australia, ISBN: 0991552388.

Cornish-Ward, Steven and Pecotich, Anthony (1995) "Tea and Oranges that come all the way from China: Australian View of Products and Services from the Mysterious East", Proceedings of Academy of International Business South East Asia Regional Conference, June 20-23, pp 261-268.

Cornish-Ward, Steven, Pecotich, Anthony, Johansen, Per and Wincott, John (1994) "Where is the Eurovision? A Limited content analytic search for a unique perspective", Proceedings of 23rd European Academy, Maastricht, the Netherlands, May 17-20, pp 729-762.

Ward, Steven and Johnasen, P (1992) "A Tale of Four Journals". Proceedings, Marketing Educators' Conference.

Ward, Steven, Carroll, Brian and Pecotich, Anthony (1989) "Towards the Measurement of Service Quality". Proceedings, Australian New Zealand Association of Management Educators' Conference.