Regional Business
Research Area leader: Associate Professor PK Basu, Dr Branka Krivokapic-Skoko and Professor John Hicks
This research area is focused on ensuring that regional development is sustainable and that regional areas in Australia are able to support growing communities and a continually improving quality of life.
As CSU is a multi-regional university it is logical to have a strong regional focus in its research areas.
Hence this research area is focusing on investigating the challenges facing regional businesses as well as identifying effective practices that lead to business success. Our research primarily focuses small and medium sized enterprises (SMEs).
Specific issues that are being examined include:
- Developing entrepreneurship and leadership skills
- Labour market characteristics and their effect on regional businesses
- Encouraging and developing innovation
- Enhancing business networking
- Role of ICT in business performance
- Socio-economic impacts of large developments in regions
- Impacts of rising ethnic diversity in regional Australia Other areas of research focus include:
- Specific regional industries including engineering, manufacturing, health, wine, tourism and sport
- Indigenous businesses
- Ethnic entrepreneurship
| Name | Title/Position | Location |
|---|---|---|
|
John Hicks |
Professor |
Bathurst |
|
Mark Morrison |
Professor |
Bathurst |
|
PK Basu |
Associate Professor |
Bathurst |
|
Branka Krivokapic-Skoko |
Senior Lecturer |
Bathurst |
|
Danny Murphy |
Lecturer |
Albury |
|
Lan Snell |
Lecturer |
Bathurst |
|
Phyra Sok |
Lecturer |
Albury |
|
Arnela Ceric |
Lecturer |
Bathurst |
|
Rui Bi |
Lecturer |
Albury |
|
Sofia Duan |
Lecturer |
Wagga |
|
Tom Murphy |
Adjunct |
Bathurst |
|
Geoff Bambury |
Adjunct |
Wagga |
|
Glen Duncan |
Adjunct |
Bathurst |
| Name | Award | Topic | Supervisor |
|---|---|---|---|
| Tracey Trudgett | Hons | Marketing and promotion strategies for Indigenous businesses |
Professor Mark Morrison |
| Nicole Hodge | Hons | Examining the role brand orientation plays in the success of SMEs | Dr Cathi McMullen cmcmullen@csu.edu.au 02 6338 4783 |
| Supervisor | Topic |
|---|---|
| Dr Lan Snell |
|
| Professor Mark Morrison
|
|
The following opportunities exist in regional business development:
| Supervisor | Topic |
|---|---|
|
Dr Phyra Sok |
|
|
Professor John Hicks |
|
|
Dr Branka Krivokapic-Skoko |
|
