Regional Business

Research Area leader: Associate Professor PK Basu, Dr Branka Krivokapic-Skoko and Professor John Hicks

This research area is focused on ensuring that regional development is sustainable and that regional areas in Australia are able to support growing communities and a continually improving quality of life.

As CSU is a multi-regional university it is logical to have a strong regional focus in its research areas.

Hence this research area is focusing on investigating the challenges facing regional businesses as well as identifying effective practices that lead to business success. Our research primarily focuses small and medium sized enterprises (SMEs).

Specific issues that are being examined include:

  • Developing entrepreneurship and leadership skills
  • Labour market characteristics and their effect on regional businesses
  • Encouraging and developing innovation
  • Enhancing business networking
  • Role of ICT in business performance
  • Socio-economic impacts of large developments in regions
  • Impacts of rising ethnic diversity in regional Australia Other areas of research focus include:
  • Specific regional industries including engineering, manufacturing, health, wine, tourism and sport
  • Indigenous businesses
  • Ethnic entrepreneurship
Name Title/Position Location

John Hicks

Professor

Bathurst

Mark Morrison

Professor

Bathurst

PK Basu

Associate Professor

Bathurst

Branka Krivokapic-Skoko

Senior Lecturer

Bathurst

Danny Murphy

Lecturer

Albury

Lan Snell

Lecturer

Bathurst

Phyra Sok

Lecturer

Albury

Arnela Ceric

Lecturer

Bathurst

Rui Bi

Lecturer

Albury

Sofia Duan

Lecturer

Wagga

Tom Murphy

Adjunct

Bathurst

Geoff Bambury

Adjunct

Wagga

Glen Duncan

Adjunct

Bathurst

Name Award Topic Supervisor
Tracey Trudgett Hons Marketing and promotion strategies for Indigenous businesses

Professor Mark Morrison
morrison@csu.edu.au
02 6338 4253

Nicole Hodge Hons Examining the role brand orientation plays in the success of SMEs Dr Cathi McMullen
cmcmullen@csu.edu.au
02 6338 4783
Supervisor Topic

Dr Lan Snell
lsnell@csu.edu.au
02 6338 4492

  • Best practice business model for regional Australia.

Professor Mark Morrison
morrison@csu.edu.au
02 6338 4253

 

  • Hunting’ vs. ‘Gardening’ – attracting & retaining business in regional Australia

The following opportunities exist in regional business development:

Supervisor Topic

Dr Phyra Sok
psok@csu.edu.au
02 6051 9320 

  • Business Networking.
  • Role of innovation and knowledge management in specific industries.

Professor John Hicks
jhicks@csu.edu.au
02 6338 4234

  • International Comparison of Different Aspects of Regional Businesses in Australia.
  • Labour Market Characteristics in Regional Australia.

Dr Branka Krivokapic-Skoko
bkrivokapic@csu.edu.au
02 6338 4428

  • Contribution of immigrants in regional Australia.
  • Indigenous business entrepreneurship.