School of Marketing & Management
Dr Geoff Watson 
PhD (Ag. Econ) Stellenbosch; MEc (NE); GradDipAg(Hawks); BRurSc(Hons)(NE)
Position: Senior Lecturer
Phone: (02) 6365 7538
Campus: Orange
Email: Dr Geoff Watson
I joined the Orange Campus in 1981 and have co-designed and taught in a wide variety of undergraduate and post graduate programs that have been offered during the past 25 years. My areas of interest, research and consulting lie in:
- marketing planning and strategy, particularly in agribusiness and with farmer groups
- value chain thinking and its application to international marketing and business capability
- learning models which enable educators to determine levels of learning and engagement processes
- facilitation processes which enable groups and organisations to plan strategically, resolve conflict and undertake change management
- environmental and rural extension initiatives such as 'Save the Bush' and environmental services marketing.