School of Marketing & Management
Dr Troy Heffernan
Doctor of Business Administration, Charles Sturt University, 1997-2002.
Graduate Diploma of Education, Charles Sturt University, 1994-5.
Masters of Commerce, majoring in marketing and organisational behaviour from the University of New South Wales, 1991-2.
Bachelor of Business, majoring in marketing, Charles Sturt University, 1986-1989.
Australian Direct Marketing Association's Certificate course in Direct Marketing, 1990.
Position: Senior Lecturer Marketing - CSU Australia
Visiting Academic
Plymouth Business School
Plymouth University, UK
Phone: (44) 1752 232 821
Fax: (44) 1752 232 249
Mobile: (44) 7849 758 132
Email: Dr Troy Heffernan
Dr Heffernan is a Senior Lecturer in marketing. His teaching areas are Consumer Behaviour, New Product Development, Relationship Marketing, International Marketing, Marketing Research and Marketing Management. His commercial background is in the field of services marketing where he concentrated on promotion and new product strategies for organisations both here and abroad. Dr Heffernan has also published in the areas of international relationship marketing, services marketing and marketing education. He aims to develop a stream of research exploring how business to business relationships develop over the lifecycle of a relationship. Dr Heffernan actively consults to industry in the areas of marketing planning and research. In 2004 Dr Heffernan was awarded the Australian and New Zealand Marketing Educator of the Year.